Alfa Romeo And Nissan

Velia Capps2021-03-23

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we ...

Author: Velia Capps

Publisher:

ISBN: 9798727313633

Category:

Page: 194

View: 659

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.

Alfa Romeo Arna

Matteo Licata2020-01-06

This book is the first detailed account of the 1980s joint venture between Alfa Romeo and Nissan.Mired in political controversy from the get-go, the joint venture produced two identical cars based on the Nissan Cherry but built in Italy and ...

Author: Matteo Licata

Publisher:

ISBN: 1656632500

Category:

Page: 104

View: 501

This book is the first detailed account of the 1980s joint venture between Alfa Romeo and Nissan.Mired in political controversy from the get-go, the joint venture produced two identical cars based on the Nissan Cherry but built in Italy and equipped with Alfa Romeo running gear. The Alfa Romeo Arna and the Nissan Cherry Europe sold poorly and the venture, which ended in 1987, has been ridiculed ever since.Alfa Romeo historian sets the record straight on the Arna with this extensive research based on period documents, to separate the facts from the misconceptions once and for all.

Alfa

Hortensia Jarry2021-03-24

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we ...

Author: Hortensia Jarry

Publisher:

ISBN: 9798727507773

Category:

Page: 194

View: 331

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.

Alfa Romeo 33

Dahlia Larcom2021-07-23

The book shares the story of the joint venture between Alfa Romeo and Nissan in the 1980s.

Author: Dahlia Larcom

Publisher: Independently Published

ISBN: 9798542389790

Category:

Page: 194

View: 588

The book shares the story of the joint venture between Alfa Romeo and Nissan in the 1980s. A go-to for any Alfa enthusiast, the Arna is an exotic vehicle with very little writing about it. As Arna is often derided as a mistake or even a 'joke' in Alfa Romeo's illustrious history, the book is well researched and written to answer the questions: why the Arna project was born, it is 'Alfasud' and why produce it with the 'new' Alfa 33 then.

Japanese Manufacturing Investment in Europe

Roger Strange2002-09-11

In Europe, Nissan's first experience of local production came in January 1980 with the acquisition of a 35.85 per cent stake in Spain's ... Also in 1980 (April), Nissan announced a 50/50 joint venture with the Italian firm Alfa-Romeo.

Author: Roger Strange

Publisher: Routledge

ISBN: 9781134951130

Category: Political Science

Page: 576

View: 734

Japanese manufacturing investment in the European Community has grown dramatically over the last twenty years. At first, instances of investment were few, concentrated in a small number of industrial sectors. But since the mid-1980's there has been a surge of investment in a much wider range of industries. This volume details the growth of Japanese manufacturing investment in Europe in fourteen industrial sectors. The impact of Japanese competition and direct investment on European industries is considered in the context of the emergence of the three major trading blocs: the United States, Japan and the EC. Roger Strange concludes by making important policy recommendations, and arguing for the need for a new theoretical framework for assessing the political economy of foreign direct investment.

Japanese Multinationals in Europe

Ken-ichi Ando2005-01-01

Nissan was the first among the three to start up European production , and tried all three entry modes . ... At the same time , a joint - venture project between Nissan and Alfa Romeo , an Italian car producer , was attempted in Italy ...

Author: Ken-ichi Ando

Publisher: Edward Elgar Publishing

ISBN: 1781958238

Category: Business & Economics

Page: 236

View: 861

'Ando's well-researched comparison of Japanese automobile and pharmaceutical investment in Europe not only provides a compelling demonstration of the strategic and organizational diversity of contemporary Japanese multinationals, but illustrates the challenges faced by all multinationals by the complex and multi-faceted process of European integration.' - Geoffrey Jones, Harvard Business School, US This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration. The strategy setting and management are influenced by company- and industry-specific factors, and some common features can be found. The locational and entry strategies are based both on the multinationals' own resources and capability, and on the changing locational conditions, while pan-European management is conducted to achieve the benefits of 'multinationality' at the regional level. The mutual relationships between the location of subsidiaries, the entry mode, and the pan-European operation are clearly shown from the detailed analysis at the company level. The impacts and limits of the EU on multinationals are also confirmed in the book, and the importance of national characteristics is suggested. Scholars and graduate students studying international business and economics, as well as European integration will find this book of great interest.

Alfa Romeo

Asa Holzem2021-03-24

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we ...

Author: Asa Holzem

Publisher:

ISBN: 9798727519141

Category:

Page: 194

View: 951

The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.

The Multinational Motor Industry RLE International Business

George Maxcy2013-01-04

It involves the establishment of a joint company with Alfa Romeo and Nissan controlling an equal share in its capital. The new company, entirely under the management of Alfa Romeo, is expected to build a plant for the production of a ...

Author: George Maxcy

Publisher: Routledge

ISBN: 9781135127015

Category: Business & Economics

Page: 4

View: 102

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.