Campaigning for Hearts and Minds

Campaigning for Hearts and Minds

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

Author: Ted Brader

Publisher: University of Chicago Press

ISBN: 9780226069890

Category: Political Science

Page: 297

View: 583

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Categories: Political Science

New Directions in Public Opinion

New Directions in Public Opinion

Brader, Campaigning for Hearts and Minds. Jennifer Merolla and Elizabeth Zechmeister, Democracy at Risk: How Terrorist Threats Affect the Public (Chicago, IL: University of Chicago Press, 2009). Donald Kinder and Lisa D'Ambrosio, “War, ...

Author: Adam J. Berinsky

Publisher: Routledge

ISBN: 9781351054607

Category: Political Science

Page: 412

View: 604

The 2016 elections called into question the accuracy of public opinion polling while tapping into new streams of public opinion more widely. The third edition of this well-established text addresses these questions and adds new perspectives to its authoritative line-up. The hallmark of this book is making cutting-edge research accessible and understandable to students and general readers. Here we see a variety of disciplinary approaches to public opinion reflected including psychology, economics, sociology, and biology in addition to political science. An emphasis on race, gender, and new media puts the elections of 2016 into context and prepares students to look ahead to 2020 and beyond. New to the third edition: • Includes 2016 election results and their implications for public opinion polling going forward. • Three new chapters have been added on racializing politics, worldview politics, and the modern information environment. • New authors include Shanto Iyengar, Michael Tesler, Vladimir E. Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake Haselswerdt.
Categories: Political Science

Innere Sicherheit im europ ischen Vergleich

Innere Sicherheit im europ  ischen Vergleich

Campaigning for Hearts and Minds”, the 2006 book of our Chicago colleague Ted Brader, shows how in- evitably hearts must first be conquered and only then, when the hearts have been touched, is the way free to bring a political message ...

Author: Thomas Würtenberger

Publisher: LIT Verlag Münster

ISBN: 9783643115614

Category: Internal security

Page: 346

View: 537

Categories: Internal security

Political Campaigns and Political Advertising A Media Literacy Guide

Political Campaigns and Political Advertising  A Media Literacy Guide

Ted Brader, Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Chicago: University of Chicago Press, 2006), 37. 29. Personal e-mail correspondence with Chuck Pettis, BrandSolutions, Inc. 30.

Author: Frank W. Baker

Publisher: ABC-CLIO

ISBN: 9780313347566

Category: Political Science

Page: 196

View: 585

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Categories: Political Science

A Change is Gonna Come

A Change is Gonna Come

Haidt, Jonathan (2012), The Righteous Mind: Why Good People Are Divided by Politics and Religion (New York: Penguin), pp. ... Brader, T. (2006), Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Chicago, ...

Author: Brian F. Harrison

Publisher: Oxford University Press

ISBN: 9780190939571

Category: Political Science

Page: 208

View: 777

Get your head out of your @*&. Snowflake. Stupid liberal. Ignorant conservative. There is much discussion today about the decline in civility in American politics. Couple this phenomenon with the fracturing and hardening of political attitudes, and one might wonder how deliberative democracy, much less political civility, can survive if we can't even talk to people with whom we disagree. Insults are thrown, feelings are hurt, and family and friends, at best, decide to avoid political discussions altogether. At worst, arguments cause social groups to break apart. How can deliberative democracy survive if we can't even speak to people with whom we disagree? As this book argues, we need a new way to discuss politics, one that encourages engagement and room for dissent. One way to approach this challenge is to consider how public opinion changes. By and large, public opinion is sticky and change occurs very slowly; one exception to this is the more recent and significant change in public opinion toward LGBTQ rights and marriage equality. The marriage equality movement is considered one of the great success stories of political advocacy, but why was it so successful? Brian F. Harrison argues that one of the most powerful reasons is that a broad range of marriage equality advocates were willing to engage in contentious and sometimes uncomfortable discussion about their opinions on the matter. They started everyday conversations that got people out of their echo chambers and encouraged them to start listening and thinking. But the question remains, if simple conversation can work in one arena, can it work in others? And how and where does one approach such conversation? Drawing from social psychology, communication studies, and political science, as well as personal narratives and examples, A Change is Gonna Come reflects on the last fifteen years of LGBTQ advocacy to propose practical ways to approach informal political conversation on a variety of contentious issues. This book seeks to answer the seemingly simple question: how can we be politically civil to each other again?
Categories: Political Science

Political Advertising in the United States

Political Advertising in the United States

Larry M. Bartels, “Partisanship and Voting Behavior, 1952–1996,” American Journal of Political Science 44, no. 1 (January 2000): 35–50; Ted Brader, Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Chicago: ...

Author: Erika Franklin Fowler

Publisher: Routledge

ISBN: 9780429977909

Category: Political Science

Page: 241

View: 928

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Categories: Political Science

Studies of Communication in the 2020 Presidential Campaign

Studies of Communication in the 2020 Presidential Campaign

Ted Brader, Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (University of Chicago Press, 2006). See in addition: Travis N. Ridout and Kathleen Searles, “It's my campaign I'll cry if I want to: How and when ...

Author: Robert E. Denton Jr.

Publisher: Rowman & Littlefield

ISBN: 9781793654410

Category: Language Arts & Disciplines

Page: 219

View: 233

Studies of Communication in the 2020 Presidential Campaign explores a wide range of communication elements, themes, and topics of the 2020 presidential election. Each chapter serves as a stand-alone study focusing on the role and function of communication within the context of the chapter topics and the 2020 election.
Categories: Language Arts & Disciplines

Feeling Politics

Feeling Politics

Campaigning for Hearts and Minds: How Campaign Ads Use Emotion and Information to Sway the Electorate. Ph.D. Thesis. Department of Political Science, Harvard University, Cambridge. ———. 2005. Campaigning for Hearts and Minds: How ...

Author: D. Redlawsk

Publisher: Springer

ISBN: 9781403983114

Category: Social Science

Page: 265

View: 982

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, decision and action. Emphasizing theory, methodology and empirical research, Feeling Politics is an important contribution to political science, sociology, psychology and communications.
Categories: Social Science

New Directions in Media and Politics

New Directions in Media and Politics

Ted Brader, Campaigning for Hearts and Minds (Chicago: University of Chicago Press, 2006). Kyle Mattes and David Redlawsk, “Negative about Negativity: Public Opinion and the Framing of Negative Campaigning” (paper presented at the ...

Author: Travis N. Ridout

Publisher: Routledge

ISBN: 9781136268298

Category: Political Science

Page: 282

View: 248

The field of media and politics is quickly changing as society transforms and new technologies develop continuously. Academic research in the area is rapidly breaking new ground to keep pace with the prolific media developments. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental recent changes in the media system of the United States and the world. This carefully crafted volume addresses the big questions that academic researchers are asking, exposing students to the rigorous scholarship in the field but making it readily understandable by undergraduate students. Each chapter starts with a "big question" about the impact of the news media, provides an overview of the more general topic, and then answers that question by appealing to the best, most-up-to-date research in the field. The volume as a whole is held together by an exploration of the rapidly changing media environment and the influence these changes have on individual political behavior and governments as a whole. New Directions in Media and Politics will make an ideal book for courses as it digs deeper into the questions that standard textbooks only hint at—and presents scholarly evidence to support the arguments made.
Categories: Political Science

The Italian General Election of 2018

The Italian General Election of 2018

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. Chicago and London: The University of Chicago Press. Censis. 2017. I media e il nuovo immaginario collettivo. 14° Rapporto Censis-Ucsi sulla comunicazione.

Author: Luigi Ceccarini

Publisher: Springer

ISBN: 9783030136178

Category: Political Science

Page: 341

View: 817

This book provides a lively and comprehensive account of the unprecedented Italian general election of 2018 and of its profound significance for Italy and beyond. The contributions in this volume cover the political, economic and international contexts in which the vote took place, and consider the main election contenders in the run-up to the election as well as the campaigns. The book further examines the election outcome, analysing the votes and discussing the impact of the election on the turnover of parliamentary personnel as well as examining the outcome from the viewpoint of government formation.
Categories: Political Science