Co Creation in Theory and Practice

Co Creation in Theory and Practice

To do this, the argument focuses on a key aspect of the theory and practice of co- creation: the role of the state and state– citizen relations that are embodied within it. Therefore, in order to reflect on the sociopolitical ...

Author: Christina Horvath

Publisher:

ISBN: 9781447353959

Category: Political Science

Page: 256

View: 910

This book analyses a diverse range of experiences of Co-Creation in neighbourhood settings across the Global North and Global South. It brings together a unique collection of researchers, artists, residents and policymakers, all exploring creative ways to address neighbourhood challenges and effect change towards more socially just cities.
Categories: Political Science

Customer Engagement in Theory and Practice

Customer Engagement in Theory and Practice

Alliance Advantage: The Art of Creating Value Through Partnering. Boston: Harvard Business School Press. Echeverri, P., & Skålén, P. (2011). Co-creation and Co-destruction. A PracticeTheory Based Study of Interactive Value Formation.

Author: Katarzyna Żyminkowska

Publisher: Springer

ISBN: 9783030116774

Category: Business & Economics

Page: 159

View: 478

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
Categories: Business & Economics

Research Handbook on Brand Co Creation

Research Handbook on Brand Co Creation

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co ...

Author: Markovic, Stefan

Publisher: Edward Elgar Publishing

ISBN: 9781839105425

Category: Business & Economics

Page: 448

View: 911

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Categories: Business & Economics

Co Creation of High Tech Products in the B2B Domain

Co Creation of High Tech Products in the B2B Domain

Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. ... Journal of Marketing Theory and Practice, 24(1), 42–58. https://doi.org/10.1080/10696679.2016.1089763 Alejandro, ...

Author: Leontin Karl Grafmüller

Publisher: Springer Nature

ISBN: 9783658284121

Category: Business & Economics

Page: 196

View: 877

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.
Categories: Business & Economics

Co creation for Responsible Research and Innovation

Co creation for Responsible Research and Innovation

In particular, the research and innovation project investigated the relationship between RRI and cocreation, with a specific focus on STI policy making. These distinct matters have been reconnected in theory and practice, identifying a ...

Author: Alessandro Deserti

Publisher: Springer Nature

ISBN: 9783030787332

Category: Business & Economics

Page: 168

View: 838

This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.
Categories: Business & Economics

Collaborative Value Co creation in the Platform Economy

Collaborative Value Co creation in the Platform Economy

Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159–170. Smith, J., & Colgate, M. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15, 7–23.

Author: Anssi Smedlund

Publisher: Springer

ISBN: 9789811089565

Category: Political Science

Page: 268

View: 491

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Categories: Political Science

Co Creation in Higher Education

Co Creation in Higher Education

Working with NPG co-creation in practice requires that the organisation is able to interpret itself in the light of a ... the participants are thus encouraged to embark upon a learning journey that interweaves theory and practice.

Author: Tatiana Chemi

Publisher: Springer

ISBN: 9789463511193

Category: Education

Page: 16

View: 480

The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical. The contexts we look at are problem-based and student-led learning, arts-based approaches to higher educational research and teaching, collaborative practices. We believe that these perspectives are still in need of further investigation through theories and practices. We understand co-creation as the process of creative, original and valuable generation of shared meaning and development. This collected volume offers novel empirical documentation and original theoretical reflections on the application of co-creative processes in higher education. This can be directly relevant for educators and the ways in which they design education, but also for students and the ways in which they cope with and manage an ever-changing academic labour market.
Categories: Education

Ethnic Marketing

Ethnic Marketing

Overall, the framework to reduce the theory-practice divide does not offer either a prescription of concrete actions ... While the theory-practice gap may persist over time, the closer cooperative interface underlining the co-creation ...

Author: Guilherme D. Pires

Publisher: Routledge

ISBN: 9781315454870

Category: Business & Economics

Page: 358

View: 201

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate, then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and what is done in practice, a relative oversight of the implications of mixed embedded markets, and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use.
Categories: Business & Economics

Unwrapping Beloved s Gift Co Creating Soul s Song

Unwrapping Beloved   s Gift  Co Creating Soul   s Song

259 94 Bourgeault, C., Love is stronger than death, p.58 95 Rohlheiser, R., Where to find resurrection. www.ronrolheiser.com 96 Bourgeault, C. (2016) The heart of centering prayer: Nondual Christianity in theory and practice, Boulder, ...

Author: Isaura Barrera

Publisher: Balboa Press

ISBN: 9781982224486

Category: Religion

Page: 148

View: 679

“I think the best way you could describe this text is, as put it in the Introduction, ‘a meditative map.’ I know for certain that I did not grasp everything and also that I could return to it over the years and read it again and again, always finding something new, or something that had before remained unseen due to my own place in my own unique spiritual journey” (Lauren Sapala, writer, blogger, and coach). “One day, unexpected and unhoped for, the world we had thought irretrievably lost may be returned to us” (I. Zaleski 2006). It began with reading John O’Donohue’s Anam Cara. I remembered I had once known such a friend and reached out to reconnect. Love opened the door, hope kept it open, and faith gave me the courage to walk through. These words summarized my subsequent spiritual journey as I awakened to deep friendship with a human beloved as well as with Divine Beloved. This book has two purposes: to describe an inner spiritual journey inspired by deep friendship and to offer that description as a meditative map for others. Isaura Barrera identifies five way stations that trace the path carved out by the song of love, hope, and faith evoked by her renewed friendship. Each station is presented descriptively rather than prescriptively as an invitation to others on similar journeys. Reflections at each station are linked to scriptural passages, highlighting connections between deep friendship with a human beloved and deep friendship with Divine Beloved.
Categories: Religion

Hybrid Ventures

Hybrid Ventures

Creating something from nothing: resource construction through entrepreneurial bricolage. ... Co-creation and co-destruction: a practice theory based study of interactive value formation. Marketing Theory ...

Author: Andrew C. Corbett

Publisher: Emerald Group Publishing

ISBN: 9781787432543

Category: Business & Economics

Page: 256

View: 397

Contains an Open Access chapter. Various perspectives on hybrid ventures are explored in this volume, incl. the costs to all when some entrepreneurs do not pursue hybrid approaches, whether hybrid ventures are, or should be, the new norm, and whether the social, environmental, and economic value are distinct and should be separated from each other.
Categories: Business & Economics