Consuming Scenography

Consuming Scenography

Considering a variety of case studies of themed shopping malls, including the Ibn Battuta Mall in Dubai, Terminal 21 in Bangkok, the Villaggio in Doha and Montecasino in Johannesburg, as well as further examples from Europe, USA and Asia ...

Author: Nebojša Tabacki

Publisher: Methuen Drama

ISBN: 9781350110892

Category: Performing Arts

Page: 208

View: 794

Consuming Scenography offers an insight into contemporary scenographic practice beyond the theatre. It explores the ways in which scenography is used to create a global cultural impact and accelerate profits in the site-specific context of themed shopping malls. It analyses the effect of the architectural, aesthetic, spatial, material and sensory aspects of design through their performative encounters with consumers in order to offer a better understanding of performance design. In the first part the author explores the spatial seduction of an enclosed market space and traces the origins of scenographic temporality in permanent architectonic spaces for trade and commerce, from ancient Greek and Roman roofed markets and Oriental bazaars to 19th-century arcades and department stores to modern-day shopping malls.The second section addresses the site-specific theatricality of the shopping mall, considering the use of performative aspects of scenography in the creation of corporate identity. It engages with production and consumption of experience in themed shopping malls, using historical, aesthetical, social and political lenses. In the final section, the author intertwines fluidity of market changes with flexibility of scenographic matter, drawing attention to both contradictions and prospects that merging of scenography and architecture can bring along. Considering a variety of case studies of themed shopping malls, including the Ibn Battuta Mall in Dubai, Terminal 21 in Bangkok, the Villaggio in Doha and Montecasino in Johannesburg, as well as further examples from Europe, USA and Asia – this book provides a wide-ranging critical examination of the ways in which scenographic thinking and practices are exploited in wider cultural contexts for impact, branding, and higher profits.
Categories: Performing Arts

Consuming Scenography

Consuming Scenography

The result is a confluence of consumption, scenography and language, giving scenography a loud and echoing voice that reiterates individuals' needs as a 'speech effect' (Baudrillard 1998: 80). Even if our bodies cannot penetrate its ...

Author: Nebojša Tabacki

Publisher: Bloomsbury Publishing

ISBN: 9781350110915

Category: Architecture

Page: 208

View: 225

Consuming Scenography offers an insight into contemporary scenographic practice beyond the theatre. It explores the ways in which scenography is used to create a global cultural impact and accelerate profits in the site-specific context of themed shopping malls. It analyses the effect of the architectural, aesthetic, spatial, material and sensory aspects of design through their performative encounters with consumers in order to offer a better understanding of performance design. In the first part the author explores the spatial seduction of an enclosed market space and traces the origins of scenographic temporality in permanent architectonic spaces for trade and commerce, from ancient Greek and Roman roofed markets and Oriental bazaars to 19th-century arcades and department stores to modern-day shopping malls.The second section addresses the site-specific theatricality of the shopping mall, considering the use of performative aspects of scenography in the creation of corporate identity. It engages with production and consumption of experience in themed shopping malls, using historical, aesthetical, social and political lenses. In the final section, the author intertwines fluidity of market changes with flexibility of scenographic matter, drawing attention to both contradictions and prospects that merging of scenography and architecture can bring along. Considering a variety of case studies of themed shopping malls, including the Ibn Battuta Mall in Dubai, Terminal 21 in Bangkok, the Villaggio in Doha and Montecasino in Johannesburg, as well as further examples from Europe, USA and Asia – this book provides a wide-ranging critical examination of the ways in which scenographic thinking and practices are exploited in wider cultural contexts for impact, branding, and higher profits.
Categories: Architecture

Consuming Scenography

Consuming Scenography

Considering a variety of case studies of themed shopping malls, including the Ibn Battuta Mall in Dubai, Terminal 21 in Bangkok, the Villaggio in Doha and Montecasino in Johannesburg, as well as further examples from Europe, USA and Asia - ...

Author: Nebojša Tabački

Publisher:

ISBN: 1350111058

Category: Marketing

Page: 194

View: 720

"Consuming Scenography offers an insight into contemporary scenographic practice beyond the theatre. It explores the ways in which scenography is used to create a global cultural impact and accelerate profits in the site-specific context of themed shopping malls. It analyses the effect of the architectural, aesthetic, spatial, material and sensory aspects of design through their performative encounters with consumers in order to offer a better understanding of performance design. In the first part the author explores the spatial seduction of an enclosed market space and traces the origins of scenographic temporality in permanent architectonic spaces for trade and commerce, from early Roman arched markets and Oriental bazaars, to 19th century arcades and department stores, though to modern-day shopping malls. The second section addresses the site-specific theatricality of the shopping mall, considering the exploitation of performative aspects of scenography in the creation of corporate identity. It engages with how casual shoppers are modified and transformed into spectators, sales personnel into performers, and shop-filled alleys into stages in themed malls. In the final section, the author investigates the consumption of scenographic experience and scenography's sensory influence on consumers through their immersion in themed shopping malls. Considering a variety of case studies of themed shopping malls, including the Ibn Battuta Mall in Dubai, Terminal 21 in Bangkok, the Villaggio in Doha and Montecasino in Johannesburg, as well as further examples from Europe, USA and Asia - this book provides a wide-ranging critical examination of the ways in which scenographic thinking and practices are exploited in wider cultural contexts for impact, branding, and higher profits"--
Categories: Marketing

Digital Scenography

Digital Scenography

Series Editors Stephen Di Benedetto, Joslin McKinney and Scott Palmer Contemporary Scenography: Practices and Aesthetics in German Theatre, Arts and Design Birgit Wiens 978-1-3500-6447-8 Consuming Scenography: The Theatricality of the ...

Author: Neill O’Dwyer

Publisher: Bloomsbury Publishing

ISBN: 9781350107335

Category: Performing Arts

Page: 224

View: 117

This book uses digital media theory to explore contemporary understandings of expanded scenography as spatial practice. It surveys and analyses a selection of ground-breaking, experimental digital media performances that comprise a genealogy spanning the last 30 years, in order to show how the arrival of digital technologies have profoundly transformed performance practice. Performances are selected based on their ability to elicit the unique specificities of digital media in new and original ways, thereby exposing both the richness and shortcomings of digital culture. O'Dwyer argues that contemporary scenography is largely propelled by and dependent on digital technologies and represents a rich, fertile domain, where unbridled creativity can explore new techniques and challenge the limits of knowledge. The 30-year genealogy includes works by Troika Ranch, Stelarc, Klaus Obermaier, Chunky Moves, Onion Lab and Blast Theory. In addition to applying a broad scope of performance analysis and aesthetic theory, the work includes artists' interviews and opinions. The volume opens important aesthetic, philosophical and socio-political themes in order to highlight the impact of digital technologies on scenographic practice and the blossoming of experimental interdisciplinarity. Ultimately, the book is an exploration of how evolutionary leaps in technology contribute to how humans think, act, make work, engage one another, and therefore construct meaning and identity.
Categories: Performing Arts

Contemporary Scenography

Contemporary Scenography

Performance + Design takes as its starting point the growth of scenography and the expansion from theatre or stage ... and Lawrence Wallen 978-1-4742-7138-7 Forthcoming titles Consuming Scenography: The Theatricality of the Shopping Mall.

Author: Birgit E. Wiens

Publisher: Bloomsbury Publishing

ISBN: 9781350064492

Category: Performing Arts

Page: 272

View: 949

Contemporary Scenography investigates scenographic concepts, practices and aesthetics in Germany from 1989 to the present. Facing the end of the political divide, the advent of the digital age and the challenges of globalization, German-based designers and scenographers have reacted in a variety of ways to these shifts in the cultural landscape. The edited volume, a compilation of 12 original chapters written in collaboration with acclaimed scenographers, stage designers and distinguished scholars, offers fresh insights and in-depth analyses of current artistic concepts, discourse and innovation in this multifaceted, dynamic field. The book covers a broad spectrum of scenography, including theatre works by Katrin Brack, Bert Neumann, Aleksandar Denic, Klaus Grünberg, Vinge/Müller and Rimini Protokoll, in addition to scenography in museums, exhibitions, social spaces and in various urban contexts. Presenting a range of perspectives, the volume explores the interdisciplinarity of contemporary scenography and its ongoing diversification, raising questions relating to cultural heritage, genre and media specificity, knowledge transfer, local versus global practices, internationalization and cultural exchange. Combined with a set of stimulating examples of scenographic design in action – presented through interviews, artists' statements and case studies – the contributors develop a theoretical framework for understanding scenography as an art practice and discourse.
Categories: Performing Arts

Immersion and Participation in Punchdrunk s Theatrical Worlds

Immersion and Participation in Punchdrunk s Theatrical Worlds

Performance + Design takes as its starting point the growth of scenography and the expansion from theatre or stage ... Ross Brown 978-1-3500-4590-3 Forthcoming titles Consuming Scenography: The Theatricality of the Shopping Mall Nebojša ...

Author: Carina E. I. Westling

Publisher: Bloomsbury Publishing

ISBN: 9781350101975

Category: Performing Arts

Page: 208

View: 372

Immersion and Participation in Punchdrunk's Theatrical Worlds is a detailed account of the company's award-winning productions and their historical context. Examining Punchdrunk's role as pioneers of immersive theatre in the UK through a range of their productions including Sleep No More and The Drowned Man besides theatrical works such as Faust, The Duchess of Malfi and Kabeiroi, and cross-platform productions like The Moon Slave, The Borough and The Oracles, the book presents an original framework for understanding immersion in theatrical and mixed reality experiences. Central to the book is a study of how immersive experience is produced in interaction with physical and digital scenography for participatory audiences. Through ethnographies of the company, their designers, actors, producers and audiences, the book interrogates the relationship between the aesthetics of interaction and the experience of immersion in Punchdrunk's work. The theoretical framework that the book introduces affords analyses of material cultures and the influence of technology on interaction design in theatre and beyond, and offers a blueprint for next-generation immersive design and scenography for interactive multimedia environments.
Categories: Performing Arts

Sound Effect

Sound Effect

Performance + Design takes as its starting point the growth of scenography and the expansion from theatre or stage ... and Architecture Thea Brejzek and Lawrence Wallen 978-1-4742-7138-7 Forthcoming titles Consuming Scenography: The ...

Author: Ross Brown

Publisher: Bloomsbury Publishing

ISBN: 9781350045927

Category: Performing Arts

Page: 240

View: 307

Sound Effect tells the story of the effect of theatrical aurality on modern culture. Beginning with the emergence of the modern scenic sound effect in the late 18th century, and ending with headphone theatre which brings theatre's auditorium into an intimate relationship with the audience's internal sonic space, the book relates contemporary questions of theatre sound design to a 250-year Western cultural history of hearing. It argues that while theatron was an instrument for seeing and theorizing, first a collective hearing, or audience is convened. Theatre begins with people entering an acoustemological apparatus that produces a way of hearing and of knowing. Once, this was a giant marble ear on a hillside, turned up to a cosmos whose inaudible music accounted for all. In modern times, theatre's auditorium, or instrument for hearing, has turned inwards on the people and their collective conversance in the sonic memes, tropes, clichés and picturesques that constitute a popular, fictional ontology. This is a study about drama, entertainment, modernity and the theatre of audibility. It addresses the cultural frames of resonance that inform our understanding of SOUND as the rubric of the world we experience through our ears. Ross Brown reveals how mythologies, pop-culture, art, commerce and audio, have shaped the audible world as a form of theatre. Garrick, De Loutherbourg, Brecht, Dracula, Jekyll, Hyde, Spike Milligan, John Lennon, James Bond, Scooby-Do and Edison make cameo appearances as Brown weaves together a history of modern hearing, with an argument that sound is a story, audibility has a dramaturgy, hearing is scenographic, and the auditoria of drama serve modern life as the organon, or definitive frame of reference, on the sonic world.
Categories: Performing Arts

Digital Capitalism and Distributive Forces

Digital Capitalism and Distributive Forces

Tabacki , Nebojša ( 2020 ) : Consuming Scenography : The Shopping Mall as a Theatrical Experience . London , New York : Methuen Drama . Tesla Inc. ( 2020 ) : Tesla Annual Report 2020. Form 10 - K [ Section 13 and 15 ( d ) , not S - K ...

Author: Sabine Pfeiffer

Publisher: transcript Verlag

ISBN: 9783732858934

Category: Social Science

Page: 282

View: 327

Are robots taking away our jobs? Those who ask this question have misunderstood digitalisation - it is not an industrial revolution by other means. Sabine Pfeiffer searches for the actual novelties brought about by digitalisation and digital capitalism. In her analysis, she juxtaposes Marx's concept of productive force with the idea of distributive force. From the platform economy to artificial intelligence, Pfeiffer shows that digital capitalism is less about the efficient production of value, but rather about its fast, risk-free, and permanently secured realisation on the markets. The examination of this dynamic and its consequences also leads to the question of how destructive the distributive forces of digital capitalism might be.
Categories: Social Science

Scenography

Scenography

What in your work depends on your audience consuming TV, cinema, the internet and other cultural references in the media? Do you think you have to share the same visual culture as your audience to convey meaning?

Author: Simon Donger

Publisher: The Crowood Press

ISBN: 9781785004544

Category: Performing Arts

Page: 160

View: 224

Scenography is a comprehensive guide to the practical study and process of designing for performance. Rooted in theatre, scenography concerns artists who work through creative elements such as spaces, artefacts, garments, lighting and sound to mobilize new sensory experiences. As a result, scenography has gained broader interest and relevance across a wide range of fields, particularly where there is a desire to innovate with the perception of the live body. To this end, the book offers practical strategies to support the creative process from conception to completion; detailed advice on key actions such as drawing and modelling; tactical insights offered by professional practitioners from various disciplines and a case study on scenographic research. The book will be of great interest to artists looking to engage in or refresh their approach to performance design, and those wanting to integrate and adapt scenography within their existing practice. Fully illustrated with 78 colour photographs and 36 line artworks. Simon Donger is and award-winning stage designer and is the Course Leader of the MA/MFA Scenography at The Royal Central School of Speech and Drama in London. Another book in the new series Crowood Theatre Companions.
Categories: Performing Arts

The Routledge Companion to Scenography

The Routledge Companion to Scenography

The cyborg and its machinic life, it seems, had replaced the mannequin in this bright post-war world in which the dream of consumption commingled with the nightmare of total atomic destruction. p.141 An expanded scenographic impulse ...

Author: Arnold Aronson

Publisher: Routledge

ISBN: 9781317422266

Category: Performing Arts

Page: 602

View: 881

The Routledge Companion to Scenography is the largest and most comprehensive collection of original essays to survey the historical, conceptual, critical and theoretical aspects of this increasingly important aspect of theatre and performance studies. Editor and leading scholar Arnold Aronson brings together a uniquely valuable anthology of texts especially commissioned from across the discipline of theatre and performance studies. Establishing a stable terminology for a deeply contested term for the first time, this volume looks at scenography as the totality of all the visual, spatial and sensory aspects of performance. Tracing a line from Aristotle’s Poetics down to Brecht and Artaud and into contemporary immersive theatre and digital media, The Routledge Companion to Scenography is a vital addition to every theatre library.
Categories: Performing Arts