Contemporary Wine Studies

Contemporary Wine Studies

in broad terms, the study of the place of wine in modern society. Such studies can take many directions. Wine studies can lead us into technical questions of where grapes are grown, the methods of viticulture, how they are vinified, ...

Author: Gareth Morgan

Publisher: Routledge

ISBN: 9781317665946

Category: Business & Economics

Page: 224

View: 268

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.
Categories: Business & Economics

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management

It is a shame to see so much research effort placed into viticulture and wine production only to leave the research necessary to connect the wine with the correct markets to die on the vine, so to speak. Year after year we read blogs ...

Author: Daniel J. Flint

Publisher: Springer

ISBN: 9781137492432

Category: Business & Economics

Page: 245

View: 522

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
Categories: Business & Economics

Contemporary Wine Studies

Contemporary Wine Studies

It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives.

Author: Gareth Morgan

Publisher: Routledge

ISBN: 1138784451

Category:

Page: 248

View: 158

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.
Categories:

Roman and Late Antique Wine Production in the Eastern Mediterranean

Roman and Late Antique Wine Production in the Eastern Mediterranean

Our understanding of ancient viticulture progressed through the early 20th century, helped, in part, ... Cato, Vitruvius, Columella, Hero and contemporary archaeological findings.36 This categorisation and discussion of press structure, ...

Author: Emlyn K. Dodd

Publisher: Archaeopress Publishing Ltd

ISBN: 9781789694031

Category: Art

Page: 222

View: 361

Wine was an ever-present commodity that permeated the Mediterranean throughout antiquity. This book analyses the viticulture of two settlements, Antiochia ad Cragum and Delos, using results stemming from surface survey and excavation to assess their potential integration within the now well-known agricultural boom of the 5th-7th centuries AD.
Categories: Art

Science Vine and Wine in Modern France

Science  Vine and Wine in Modern France

Conclusion : Mopping - up Operations or Contemporary Oenology as Normal Science It is tempting to see scientific winemaking ... Still , it is highly unlikely that scientific viticulture and oenology are going to fade away any time soon ...

Author: Harry W. Paul

Publisher: Cambridge University Press

ISBN: 0521525217

Category: Cooking

Page: 368

View: 120

Examines viticulture and oenology, and the civilization of wine in modern France.
Categories: Cooking

Innovative Approaches to Tourism and Leisure

Innovative Approaches to Tourism and Leisure

Contemporary wine studies-dancing with Bacchus (pp. 112– 113). New York: Routledge. Mueller, H., & Kaufmann, E. L. (2001). Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry.

Author: Vicky Katsoni

Publisher: Springer

ISBN: 9783319676036

Category: Business & Economics

Page: 581

View: 408

This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
Categories: Business & Economics

Studies in Contemporary Jewry VII Jews and Messianism in the Modern Era Metaphor and Meaning

Studies in Contemporary Jewry  VII  Jews and Messianism in the Modern Era  Metaphor and Meaning

Similarly, we find nothing on the theme of wine and the local antisemitism that developed in the wine-growing region of Aude that Blum represented as a deputy and whose archives and press are never cited; nothing on the violent incident ...

Author: Jonathan Frankel

Publisher: OUP USA

ISBN: 9780195066906

Category: Science

Page: 439

View: 617

This is the seventh volume of the annual publication of the Institute of Contemporary Jewry. The editors are distinguished professors at the Hebrew University, and the international review and advisory boards for the annual include most of the major scholars of Jewish history in the world. Jews and Messianism in the Modern Era examines the significance and meaning of messianic metaphors, themes, and ideals in modern Jewish history and culture. Contents: Jody Elizabeth Myers: The Messianic Idea and Zionist Ideologies; Aviezer Ravitzky: Forcing the End: Zionism and the State of Israel as Anti-Messianic Undertakings; Yaacov Shavit: Realism and Messianism in Zionism and the Yishuv; Hannan Hever: Poetry and Messianism in Palestine between the Two World Wars; Paul Mendes-Flohr: `The Stronger the Better': Jewish Theological Responses to Political Messianism in the Weimar Republic; Richard Wolin: Reflection on Jewish Secular Messianism; The volume also contains essays, book reviews, and a list of recent dissertations in the field.
Categories: Science

Studies in Contemporary Jewry IX Modern Jews and Their Musical Agendas

Studies in Contemporary Jewry  IX  Modern Jews and Their Musical Agendas

The child of 1930s refugees, he had a Jewish education of sorts, but seems to have derived most of his notions about Judaism and Jewishness from his fearsome Hungarian grandmother. His previous books were on travel and wine—not the most ...

Author: Ezra Mendelsohn

Publisher: OUP USA

ISBN: 9780195086171

Category: History

Page: 378

View: 781

This volume examines music's place in the process of Jewish assimilation into the modern European bourgeoisie and the role assigned to music in forging a new Jewish Israeli national identity, in maintaining a separate Sephardic identity, and in preserving a traditional Jewish life. Contributions include "On the Jewish Presence in Nineteenth Century European Musical Life," by Ezra Mendelsohn, "Musical Life in the Central European Jewish Village," by Philip V. Bohlman, "Jews and Hungarians in Modern Hungarian Musical Culture," by Judit Frigyesi, "New Directions in the Music of the Sephardic Jews," by Edwin Seroussi, "The Eretz Israeli Song and the Jewish National Fund," by Natan Shahar, "Alexander U. Boskovitch and the Quest for an Israeli Musical Style," by Jehoash Hirshberg, and "Music of Holy Argument," by Lionel Wolberger. The volume also contains essays, book reviews, and a list of recent dissertations in the field.
Categories: History

Handbook of Research on Agricultural Policy Rural Development and Entrepreneurship in Contemporary Economies

Handbook of Research on Agricultural Policy  Rural Development  and Entrepreneurship in Contemporary Economies

Gastronomic and wine tourism–key elements for local economic development. Case study Romania. In International Thematic Monograph – Thematic Proceedings – Modern Management Tools and Economy of Tourism Sector in Present Era (pp.

Author: Jean Vasile, Andrei

Publisher: IGI Global

ISBN: 9781522598398

Category: Business & Economics

Page: 573

View: 197

Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.
Categories: Business & Economics

The Routledge Handbook of Hospitality Studies

The Routledge Handbook of Hospitality Studies

Examples can be found in the hospitality literature that illustrate the importance of wine as liquid hospitality for contemporary society. Wine is a nutritious, physiologically active, complex beverage that can feed bodies, ...

Author: Conrad Lashley

Publisher: Routledge

ISBN: 9781317395669

Category: Business & Economics

Page: 442

View: 314

In recent years there has been a growing interest in the study of hospitality as a social phenomenon. This interest has tended to arrive from two communities. The first comprises hospitality academics interested in exploring the wider meanings of hospitality as a way of better understanding guest and host relations and its implications for commercial settings. The second comprises social scientists using hosts and guests as a metaphor for understanding the relationship between host communities and guests as people from outside the community – migrants, asylum seekers and illegal immigrants. The Routledge Handbook of Hospitality Studies encourages both the study of hospitality as a human phenomenon and the study for hospitality as an industrial activity embracing the service of food, drink and accommodation. Developed from specifically commissioned original contributions from recognised authors in the field, it is the most up-to-date and definitive resource on the subject. The volume is divided into four parts: the first looks at ways of seeing hospitality from an array of social science disciplines; the second highlights the experiences of hospitality from different guest perspectives; the third explores the need to be hospitable through various time periods and social structures, and across the globe; while the final section deals with the notions of sustainability and hospitality. This handbook is interdisciplinary in coverage and is also international in scope through authorship and content. The ‘state-of-the-art’ orientation of the book is achieved through a critical view of current debates and controversies in the field as well as future research issues and trends. It is designed to be a benchmark for any future assessment of the field and its development. This handbook offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. It will be an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study.
Categories: Business & Economics