Beyond Powerful Radio

Beyond Powerful Radio

The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 9781136023934

Category: Language Arts & Disciplines

Page: 536

View: 230

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Categories: Language Arts & Disciplines

Creating Powerful Radio

Creating Powerful Radio

As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion.

Author: Valerie Geller

Publisher:

ISBN: IND:30000087122291

Category: Radio broadcasting

Page: 230

View: 144

A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR
Categories: Radio broadcasting

NRB

NRB

Creating an Integrated Web Strategy • Religious Broadcasting and the
Government in the 21st Century • Serving the Crew • You're Delusional ... Staying
Hip on a Ministry Budget • Creating Powerful Radio ( Part 1 ) • Top Women – Top
Shows .

Author:

Publisher:

ISBN: WISC:89096127865

Category: Religious broadcasting

Page:

View: 237

Categories: Religious broadcasting

RTNDA Communicator

RTNDA Communicator

W TBD WW HH А. M M sultant Valerie Geller , author of " The Powerful Radio
Workbook " and “ Creating Powerful Radio . ” Peterson agrees , even when it
comes to hiring the greenest , youngest staff : “ It's pretty tough to entice someone
right ...

Author:

Publisher:

ISBN: IND:30000070507805

Category: Broadcast journalism

Page:

View: 799

Categories: Broadcast journalism

An Advertiser s Guide to Better Radio Advertising

An Advertiser s Guide to Better Radio Advertising

If your customers have ears, you should probably read this book." - John Grant, Author New Marketing Manifesto & After Image "This book will worry a few agencies. I suspect no client, having read it. will accept second-best radio again".

Author: Andrew Ingram

Publisher: John Wiley & Sons

ISBN: 9780470016114

Category: Business & Economics

Page: 132

View: 425

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Categories: Business & Economics

An Optical Study of Compact Steep Spectrum Radio Sources

An Optical Study of Compact Steep Spectrum Radio Sources

In addition , there must be an ample supply of material ( fuel ) to create and
sustain the disk , since to create the observed luminosity of powerful radio
galaxies and quasars requires a fairly large accretion rate maintained over long
time scales .

Author: Richard Fredrick Gelderman

Publisher:

ISBN: UVA:X002539804

Category:

Page: 332

View: 606

Categories:

Public Broadcasting

Public Broadcasting

out their own schedule for broadcasting farm extension and general educational
material . He reminded the ... for another year . Many congressmen thought the
FRC was creating a radio monopoly by catering to the powerful radio stations .

Author: George H. Gibson

Publisher: Greenwood

ISBN: STANFORD:36105036826720

Category: Broadcasting policy

Page: 236

View: 381

Categories: Broadcasting policy

Fashion Sales Promotion

Fashion Sales Promotion

Sound must create selling appeal nonvisually . In order to activate the listener ' s
imagination , good radio commercials create powerful visual imagery , thought
pictures that prod our emotions and trigger a response — in this case , to go to
the ...

Author: Pamela M. Phillips

Publisher: John Wiley & Sons

ISBN: IND:39000008270725

Category: Advertising

Page: 223

View: 697

In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Categories: Advertising

Radio Engineering

Radio Engineering

Simultaneously he directed the work of creating powerful oscillators , cathode -
ray tubes , gas - discharge rectifiers and other electro - vacuum devices . From
1937 to 1938 , S. A. Vekshinskii was chief engineer of the " Svetlana " plant .

Author:

Publisher:

ISBN: CORNELL:31924004381244

Category: Radio

Page:

View: 533

Categories: Radio

Radio Engineering Electronic Physics

Radio Engineering   Electronic Physics

Under some conditions , these requirements cannot be met , which makes it
necessary to search for other methods for creating powerful pulsed setups . In
connection with the prospects for applications in photochemistry , for pumping
dye ...

Author:

Publisher:

ISBN: CORNELL:31924058185046

Category: Electronics

Page:

View: 453

Categories: Electronics

Parliamentary Debates

Parliamentary Debates

( SHRIMATI ) SATHIAVANI MUTHU : Will the Minister of INFORMATION AND
BROADCASTING be pleased to state the details of the work done by Government
media viz . Radio , Television and field publicity units in creating a powerful ...

Author: India. Parliament. Rajya Sabha

Publisher:

ISBN: UIUC:30112063088949

Category: India

Page:

View: 871

Categories: India

Popular Electronics

Popular Electronics

It reaches a peak just beyond the visible wavelengths. ... Most such sources are
created by high-velocity electrons whipping through intense magnetic and
gravitational fields that surround most ... The sun is our most powerful radio
source.

Author:

Publisher:

ISBN: UCSD:31822007895873

Category: Electronic apparatus and appliances

Page:

View: 622

Categories: Electronic apparatus and appliances

Report of the Proceedings of the Annual Convention of the Trades and Labor Congress of Canada

Report of the Proceedings of the     Annual Convention of the Trades and Labor Congress of Canada

... And whereas the proposals now being advanced by these groups would mean
eventual control of a restricted number of air frequencies by the most powerful
radio stations and newspaper owners in Canada , thus creating a powerful rich ...

Author: Trades and Labor Congress of Canada

Publisher:

ISBN: UCAL:B4005115

Category: Labor unions

Page:

View: 163

Categories: Labor unions

Coexistence Plus

Coexistence Plus

Both sides direct at each other , and at third countries , a barrage of radio
propaganda . The broadcasts are ... if official , be undiplomatic . The Americans
have taken the logical step of creating two active and powerful radio stations -
Radio ...

Author: Christopher Mayhew

Publisher:

ISBN: MINN:319510020597385

Category: International Relations

Page: 57

View: 177

Categories: International Relations

Commonsense Business in a Nonsense Economy

Commonsense Business in a Nonsense Economy

Radio can capture the imagination of the listener and create powerful images in
the mind . The cost of creating radio spots is substantially lower than television
spots . An added bonus is that the advertiser can get a short turnaround time on ...

Author: Steven R. Gottry

Publisher: Pfeiffer

ISBN: IND:30000042863583

Category: Entrepreneurship

Page: 268

View: 743

Categories: Entrepreneurship

Modern Radio Advertising

Modern Radio Advertising

... it is employed most frequently by most advertisers , is to do a straight selling
job , creating powerful consumer impact at reasonable cost , whether or not the
advertiser faces special sales problems . VI . Sell an institutional idea via spot
radio .

Author: Charles Hull Wolfe

Publisher:

ISBN: UCAL:$B335454

Category: Radio advertising

Page: 738

View: 697

Categories: Radio advertising

Beyond Babel New Directions in Communications

Beyond Babel  New Directions in Communications

Satellites are creating the same kind of pressure for international control as the
telegraph did in the nineteenth century. ... There were more than thirteen million
radio sets, three powerful radio networks supported by commercial advertising
and ...

Author: Brenda Maddox

Publisher: Beacon Press (MA)

ISBN: 0807061670

Category: Communication

Page: 288

View: 344

Categories: Communication

FCC Record

FCC Record

Yet the contour-overlap system actually encourages consolidation of powerful
radio stations because stations with larger signal contours are more likely to
create larger radio markets, which make it more likely that a party would be able
to ...

Author:

Publisher:

ISBN: STANFORD:36105063257005

Category: Telecommunication

Page:

View: 175

Categories: Telecommunication

Radio Broadcast

Radio Broadcast

In such regions , and especially in sections remote from the more powerful
broadcasting stations , a demand has ... up the phonograph with the radio set ,
together with a certain novelty value in the combination , has already created a
new ...

Author:

Publisher:

ISBN: UIUC:30112008071844

Category:

Page:

View: 545

Categories: