This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
Author: Geoffrey A. Moore
Category: Business & Economics
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Crossing the Chasm.: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), 3rd Edition eBook: Geoffrey A. Moore: Kindle Store [Internet] [cited November 9, 2017].
Author: Roman V. Yampolskiy
Publisher: CRC Press
The history of robotics and artificial intelligence in many ways is also the history of humanity’s attempts to control such technologies. From the Golem of Prague to the military robots of modernity, the debate continues as to what degree of independence such entities should have and how to make sure that they do not turn on us, its inventors. Numerous recent advancements in all aspects of research, development and deployment of intelligent systems are well publicized but safety and security issues related to AI are rarely addressed. This book is proposed to mitigate this fundamental problem. It is comprised of chapters from leading AI Safety researchers addressing different aspects of the AI control problem as it relates to the development of safe and secure artificial intelligence. The book is the first edited volume dedicated to addressing challenges of constructing safe and secure advanced machine intelligence. The chapters vary in length and technical content from broad interest opinion essays to highly formalized algorithmic approaches to specific problems. All chapters are self-contained and could be read in any order or skipped without a loss of comprehension.
Mitchell, A. (1997), 'Speeding up the process', Marketing Business, March. Mitchell, A. (2008), 'If you want to ... Moore, G.A. (2014), Crossing the Chasm, 3rd edn, New York: Collins Business Essentials. Moore, G.A. (2004), 'Innovating ...
Author: Prof Graham Hooley
Publisher: Pearson UK
Category: Business & Economics
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
In: Pivec, M. (ed.) Affective and Emotional Aspects of Human-Computer ... Harper and Row, New York (1990) Egenfeldt-Nielsen, S.: Third generation educational use of computer games. J. Educ. ... Collins Business Essentials Edition.
Author: Minhua Ma
Publisher: Springer Science & Business Media
The recent re-emergence of serious games as a branch of video games and as a promising frontier of education has introduced the concept of games designed for a serious purpose other than pure entertainment. To date the major applications of serious games include education and training, engineering, medicine and healthcare, military applications, city planning, production, crisis response, to name just a few. If utilised alongside, or combined with conventional training and educational approaches, serious games could provide a more powerful means of knowledge transfer in almost every application domain. Serious Games and Edutainment Applications offers an insightful introduction to the development and applications of games technologies in educational settings. It includes cutting-edge academic research and industry updates that will inform readers of current and future advances in the area. The book is suitable for both researchers and educators who are interested in using games for educational purposes, as well as game professionals requiring a thorough understanding of issues involved in the application of video games technology into educational settings. It is also applicable to programmers, game artists, and management contemplating or involved in the development of serious games for educational or training purposes.
Author: Joanne V. Hickey, PhD, RN, FAAN, FCCMPublish On: 2021-07-06
Author. https://www.aacnnursing.org/Portals/42/AcademicNursing/pdf/Essentials-2021.pdf Berwick, D. M., Nolan, T.W., & Whittington, ... NHE-Fact-Sheet Collins, ... Crossing the quality chasm: A new health system for the 21st century.
Author: Joanne V. Hickey, PhD, RN, FAAN, FCCM
Publisher: Springer Publishing Company
Now in its third edition, this award-winning text work is the only advanced practice nursing text to present effective, systematic, and in-depth evaluations of all aspects of health care quality. Comprehensive in scope, it distills best practice information from numerous sources to facilitate utmost competency for APN and DNP graduates. The third edition keeps pace with the rapidly evolving healthcare market by presenting a more comprehensive range of evaluation strategies for analyzing quality, safety, and value in healthcare practice and programs. It provides a completely new chapter on evaluation of simulation programs to improve clinician competency and patient care technology. An increased focus on the application of quality improvement is woven throughout, including the quality improvement-research continuum and an emphasis on interdisciplinary collaboration and teamwork. New case studies, specific examples from a variety of QI projects, and content specifically geared to improve teamwork also add to the book’s outstanding value. The text also delves into the theoretical basis of evaluation and its application as an integral part of contemporary practice. It includes evaluation models that enable nurses to address economic and financial viability, and guides readers through the translation of outcomes from evaluation into health care policy. Additionally, the text now includes PowerPoints for instructors. New to the Third Edition: New chapter: Evaluation of Simulation to Support Ongoing Competency in the HC Workforce Additional case studies and specific examples from QI projects Increased focus on teamwork and collaboration Enhanced discussion of theoretical foundations of evaluation approaches New focus on program evaluation and dissemination of findings Key Features: Addresses AACN competencies and scope of practice Helps students integrate best and evidence-based practices into care Provides guidance on practical methods and tools for Quality Improvement Project Presents evaluation models enabling nurses to address economic and financial viability Includes evaluations of organizations, systems, standards for practice, health care redesign, and the challenges of electronic medical records
2nd ed. London/England: Arnold; 2003. Collins T. Crash: Ten Easy Ways to Avoid a Computer Disaster. ... 3rd ed. Reading, MA: Addison-Wesley; 2003. Fowler M. UML Distilled: a brief guide to the standard object modelling language. 3rd ed.
Author: Tim Benson
Publisher: Springer Science & Business Media
Joined-up healthcare makes information available when and where it is needed to improve safety, efficiency and effectiveness. Politicians may take interoperability between healthcare computer systems for granted, but it is non-trivial. Healthcare integration projects are notoriously under-estimated and come in over-budget and over-time. Joined-up healthcare depends on standards. The two leading standards are the SNOMED CT, which is a clinical terminology (semantics) and HL7 Version 3, which is a specialised healthcare interoperability language (syntax). Both are new, complex and fit for purpose. Tim Benson believes there is an unmet need for a book on Healthcare Integration. Some health informatics textbooks include chapters on HL7 and/or SNOMED, but these are usually quite short and cannot provide even an adequate introduction. There is little of much value on the Internet, or in journals or conference proceedings.
Fundamentals, Evolving Technologies, and Emerging Applications, Third Edition Julie A. Jacko. Cooper, A., and R. Reimann. ... Associated Press. http://www.projo.com/business/ content/projo_20040520_best20x.201cc9.html. Grudin, J. 1990.
Author: Julie A. Jacko
Publisher: CRC Press
Winner of a 2013 CHOICE Outstanding Academic Title Award The third edition of a groundbreaking reference, The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications raises the bar for handbooks in this field. It is the largest, most complete compilation of HCI theories, principles, advances, case st
Butler, M., Collins, R., Drennan, J., Halligan, P., O'Mathúna, D. P., Schultz, T. J., ... Vilis, E. (2011). ... Introduction to work study (3rd ed.). ... Crossing the global quality chasm: Improving health care worldwide.
Author: Virginia K. Saba
Publisher: McGraw Hill Professional
The single best resource for learning how technology can make the nursing experience as rewarding and successful as possible Doody's Core Titles for 2021! Essentials of Nursing Informatics provides the information and insights readers need to manage and process data to improve the quality and outcomes of healthcare. Topics include the use of computers in nursing administration, practice, education, and research; computer systems and information theory; electronic medical records, continuum of care information technology systems, and personal health records; coding; and government, clinical, and private sector system requirements. This revised and updated edition covers the latest changes in technology, administration, policy, and their effects on healthcare informatics in the U.S., with contributing international authors from Canada, South America, Europe, Asia, Australia, and New Zealand. The seventh edition includes section summaries, and each chapter includes sample test questions and answers. This updated seventh edition covers: Nursing Informatics Technologies Nursing Practice Applications System Standards Advanced Applications for the 4th Nursing IT Revolution System Life Cycle Educational Applications Informatics Theory Standards Research Applications Policies and Quality Measures in Healthcare
Third and cheaper Edition , revited . 1 bound , with Portraitu . vol , with Illustrations . 68 . By CHARLES LEVER . LIVES of the PRINCESSES and Discoveries in South Western Africa . BY CHARLES With Eight Illustrations by H. K. Browne ...