Crossing the Chasm 3rd Edition

Crossing the Chasm  3rd Edition

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.

Author: Geoffrey A. Moore

Publisher: HarperBusiness

ISBN: 0062292986

Category: Business & Economics

Page: 288

View: 364

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Categories: Business & Economics

Digital Makeover

Digital Makeover

How L'Oreal Put People First to Build a Beauty Tech Powerhouse Béatrice Collin, Marie Taillard ... Geoffrey Moore, Crossing the Chasm, 3rd ed. (New York: Collins Business Essentials, Harper Business, 2014). 9.

Author: Béatrice Collin

Publisher: John Wiley & Sons

ISBN: 9781119706106

Category: Business & Economics

Page: 224

View: 249

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership and digital strategies.
Categories: Business & Economics

Marketing Strategy and Competitive Positioning 7th Edition

Marketing Strategy and Competitive Positioning  7th Edition

Mitchell, A. (1997), 'Speeding up the process', Marketing Business, March. Mitchell, A. (2008), 'If you want to ... Moore, G.A. (2014), Crossing the Chasm, 3rd edn, New York: Collins Business Essentials. Moore, G.A. (2004), 'Innovating ...

Author: Prof Graham Hooley

Publisher: Pearson UK

ISBN: 9781292276557

Category: Business & Economics

Page: 616

View: 199

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Categories: Business & Economics

Biotechnology Entrepreneurship

Biotechnology Entrepreneurship

considered innovators, followed by early adopters and then there is a chasm you must cross in order to reach the early ... 3rd ed. New York: Collins Business Essentials; 2014. Hopitals (inpatient/outpatient) Skilled nursing facilities ...

Author: Craig Shimasaki

Publisher: Academic Press

ISBN: 9780128155868

Category: Medical

Page: 682

View: 506

This second edition of Biotechnology Entrepreneurship: Leading, Managing, and Commercializing Innovative Technologies is an authoritative, easy-to-read guide covering biotechnology entrepreneurship and the process of commercializing innovative biotechnology products. This best practice resource is for professional training programs, individuals starting a biotech venture, and for managers and experienced practitioners leading biotech enterprises. It is a valuable resource for those working at any level in the biotech industry, and for professionals who support and provide essential resources and services to the biotech industry. This practical, “how-to book is written by seasoned veterans experienced in each of the operational functions essential for starting, managing, and leading a successful biotech company. Biotechnology Entrepreneurship explains the biotech business components and underlying strategies, interspersed with practical lessons from successful biotech entrepreneurs, educators, and experienced practitioners. These veteran contributors share their insights on how to be successful in this challenging but exciting industry. Subjects range from technology licensing and translating an idea into a viable business, forming your legal company entity, securing angel and venture capital, navigating product development, FDA regulatory approval, and biomanufacturing. This book is a user-friendly guide to decision-making and overall strategy written as a hands-on management tool for leaders and managers of these dynamic biotechnology ventures. If you are contemplating starting a biotech company, are a manager at any level, a seasoned veteran, or service provider in the biotech industry, this book is a “must read. This second edition includes several new chapters on topics such as: What you need to know about valuation and term sheets Investor presentations and what you need in a biotech investor pitch deck Mentorship and why you need mentors Artificial intelligence applications in biotech and pharma Common biotech entrepreneur mistakes and how to avoid them
Categories: Medical

Medical Device Technologies

Medical Device Technologies

CROSSING THE CHASM DISCUSSION LECTURE A few weeks after the reports are due, they will be graded and the best project will be announced. ... An introduction to materials in medicine (3rd ed.). ... New York: Collins Business Essentials.

Author: Gail Baura

Publisher: Academic Press

ISBN: 9780080961125

Category: Science

Page: 528

View: 103

Medical Device Technologies introduces undergraduate engineering students to commonly manufactured medical devices. It is the first textbook that discusses both electrical and mechanical medical devices. The first 20 chapters are medical device technology chapters; the remaining eight chapters focus on medical device laboratory experiments. Each medical device chapter begins with an exposition of appropriate physiology, mathematical modeling or biocompatibility issues, and clinical need. A device system description and system diagram provide details on technology function and administration of diagnosis and/or therapy. The systems approach lets students quickly identify the relationships between devices. Device key features are based on five applicable consensus standard requirements from organizations such as ISO and the Association for the Advancement of Medical Instrumentation (AAMI). The medical devices discussed are Nobel Prize or Lasker Clinical Prize winners, vital signs devices, and devices in high industry growth areas Three significant Food and Drug Administration (FDA) recall case studies which have impacted FDA medical device regulation are included in appropriate device chapters Exercises at the end of each chapter include traditional homework problems, analysis exercises, and four questions from assigned primary literature Eight laboratory experiments are detailed that provide hands-on reinforcement of device concepts
Categories: Science

Artificial Intelligence Safety and Security

Artificial Intelligence Safety and Security

Crossing the Chasm.: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), 3rd Edition eBook: Geoffrey A. Moore: Kindle Store [Internet] [cited November 9, 2017].

Author: Roman V. Yampolskiy

Publisher: CRC Press

ISBN: 9781351251365

Category: Computers

Page: 444

View: 698

The history of robotics and artificial intelligence in many ways is also the history of humanity’s attempts to control such technologies. From the Golem of Prague to the military robots of modernity, the debate continues as to what degree of independence such entities should have and how to make sure that they do not turn on us, its inventors. Numerous recent advancements in all aspects of research, development and deployment of intelligent systems are well publicized but safety and security issues related to AI are rarely addressed. This book is proposed to mitigate this fundamental problem. It is comprised of chapters from leading AI Safety researchers addressing different aspects of the AI control problem as it relates to the development of safe and secure artificial intelligence. The book is the first edited volume dedicated to addressing challenges of constructing safe and secure advanced machine intelligence. The chapters vary in length and technical content from broad interest opinion essays to highly formalized algorithmic approaches to specific problems. All chapters are self-contained and could be read in any order or skipped without a loss of comprehension.
Categories: Computers

Machine Learning and Artificial Intelligence for Agricultural Economics

Machine Learning and Artificial Intelligence for Agricultural Economics

Geoffrey, A.M.: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), Harper Business; 3rd edition (January 28, 2014), ISBN-13: 978-0062353948 42. Bughin, J., Seong, J., ...

Author: Chandrasekar Vuppalapati

Publisher: Springer Nature

ISBN: 9783030774851

Category:

Page:

View: 630

Categories:

Plastic Surgery E Book

Plastic Surgery E Book

12th ed. Upper Saddle River, NJ: Pearson Prentice Hall; 2006. Moore GA. Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers. New York: Harper Collins Business Essentials; 1991.

Author: Geoffrey C Gurtner

Publisher: Elsevier Health Sciences

ISBN: 9780323356954

Category: Medical

Page: 1078

View: 891

Completely revised to meet the demands of today’s trainee and practicing plastic surgeon, Principles, Volume 1 of Plastic Surgery, 4th Edition, features new full-color clinical photos, dynamic videos, and authoritative coverage of hot topics in the field. Editor-narrated PowerPoint presentations offer a step-by-step audio-visual walkthrough of techniques and procedures in plastic surgery. Offers evidence-based advice from a diverse collection of experts to help you apply the very latest advances in plastic surgery and ensure optimal outcomes. Provides updated coverage of: Digital technology in plastic surgery; Repair and grafting of fat and adipose tissue; Stem cell therapy and tissue engineering; and Treatment of Lymphedema
Categories: Medical

Plastic Surgery E Book 6 Volume Set

Plastic Surgery E Book  6   Volume Set

12th ed. Upper Saddle River, NJ: Pearson Prentice Hall; 2006. Moore GA. Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers. NY, NY: Harper Collins Business Essentials; 1991.

Author: Peter C. Neligan

Publisher: Elsevier Health Sciences

ISBN: 9781455740451

Category: Medical

Page: 5648

View: 353

Fully updated to meet the demands of the 21st-century surgeon, Plastic Surgery provides you with all the most current knowledge and techniques across your entire field, allowing you to offer every patient the best possible outcome. Edited by Drs. Mathes and Hentz in its last edition, this six-volume plastic surgery reference now features new expert leadership, a new organization, new online features, and a vast collection of new information - delivering all the state-of-the-art know-how you need to overcome any challenge you may face. Renowned authorities provide evidence-based guidance to help you make the best clinical decisions, get the best results from each procedure, avoid complications, and exceed your patients’ expectations. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Apply the very latest advances in every area of plastic surgery and ensure optimal outcomes with evidence-based advice from a diverse collection of world-leading authorities. Master the latest on stem cell therapy, tissue engineering, and inductive therapies • aesthetic surgical techniques and nonsurgical treatments • conjoined twin separation and other craniofacial surgery advances • microsurgical lymphatic reconstruction, super microsurgery, and sternal fixation • autologous lipofilling of the breast • nerve transfers in hand surgery, hand allotransplantation, and functional prosthetics • and much, much more. Easily find the answers you need with a new organization that features separate volumes covering Principles • Aesthetic • Craniofacial, Head and Neck Surgery • Lower Extremity, Trunk and Burns • Breast • and Hand and Upper Extremity, plus a more templated, user-friendly, high-yield presentation. Visualize procedures more clearly through an abundance of completely redrawn full-color illustrations and new color clinical photographs. Access the complete, fully searchable contents of each volume online, download all the tables and figures, view 160 procedural videos, and take advantage of additional content and images at www.expertconsult.com!
Categories: Medical

Plastic Surgery

Plastic Surgery

12th ed. Upper Saddle River, NI: Pearson Prentice Hall; 2006. Moore GA. Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers. NY, NY: Harper Collins Business Essentials; 1991.

Author: Geoffrey C. Gurtner

Publisher: Elsevier Health Sciences

ISBN: 9781455710522

Category: Medical

Page: 1120

View: 956

Fully updated to meet the demands of the 21st-century surgeon, this title provides you with all the most current knowledge and techniques across your entire field, allowing you to offer every patient the best possible outcome. Edited by Drs. Mathes and Hentz in its last edition, this six-volume plastic surgery reference now features new expert leadership, a new organization, new online features, and a vast collection of new information - delivering all the state-of-the-art know-how you need to overcome any challenge you may face. Renowned authorities provide evidence-based guidance to help you make the best clinical decisions, get the best results from each procedure, avoid complications, and exceed your patients' expectations.
Categories: Medical