Customer Analytics For Dummies

Customer Analytics For Dummies

Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

Author: Jeff Sauro

Publisher: John Wiley & Sons

ISBN: 9781118937594

Category: Business & Economics

Page: 336

View: 932

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Categories: Business & Economics

Predictive Analytics For Dummies

Predictive Analytics For Dummies

Predict the future! This practical guide will help you use Big Data and technology to discover real-world insights, define projects, and help you create goals.

Author: Anasse Bari

Publisher: John Wiley & Sons

ISBN: 9781118728963

Category: Business & Economics

Page: 360

View: 382

Predict the future! This practical guide will help you use Big Data and technology to discover real-world insights, define projects, and help you create goals.
Categories: Business & Economics

People Analytics For Dummies

People Analytics For Dummies

Data helps guide decisions on how to hire quality employees and keep them satisfied. This book shows how to build a people analytics strategy and apply your findings toward creating a more engaged workforce.

Author: Mike West

Publisher: For Dummies

ISBN: 9781119434764

Category: Business & Economics

Page: 464

View: 279

Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Categories: Business & Economics

People Analytics For Dummies

People Analytics For Dummies

Survey Analysis With the same 8-item inventory, you can » Identify which of the four factors, if any, ... I introduce employee lifetime value (ELV) as the people analytics version of customer analytics customer lifetime value (CLV).

Author: Mike West

Publisher: John Wiley & Sons

ISBN: 9781119434832

Category: Business & Economics

Page: 464

View: 884

Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Categories: Business & Economics

Predictive Analytics For Dummies

Predictive Analytics For Dummies

Cross-organizational training will be required for members who have customer contact, whether in person, by phone, or online. Salespeople will need to understand what the lead scores mean. And they may want to know how those scores were ...

Author: Dr. Anasse Bari

Publisher: John Wiley & Sons

ISBN: 9781118729410

Category: Business & Economics

Page: 360

View: 118

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.
Categories: Business & Economics

Content Marketing Strategies For Dummies

Content Marketing Strategies For Dummies

... 190, 193–196,299 Curator's Code (website), 195 customer advocacy, 328–330 Customer Analytics For Dummies, 102 Customer Centricity (Fader), 25 customer data about, 101 big data, 101–104 for channel plan, 245 Internet of Things (IoT), ...

Author: Diamond

Publisher: John Wiley & Sons

ISBN: 9781119154563

Category: Business & Economics

Page: 408

View: 666

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Categories: Business & Economics

Marketing Analytics Creating Customer Centric Culture

Marketing Analytics  Creating Customer Centric Culture

The Use of Conjoint Analysis to Determine Consumer Buying Preferences: A Literature Review. ... Pricing Analytics Models and Advanced Quantitative Techniques for Product Pricing. ... Customer Analytics for Dummies.

Author: Joseph B. Rivera

Publisher: Joseph B. Rivera

ISBN:

Category: Business & Economics

Page: 189

View: 451

A game-changing approach to marketing by an experienced author, speaker and businessman Joseph B. Rivera. Joseph B. Rivera has first-hand experience in business. He has learned everything through hard work and perseverance, and has inspired quite a lot of entrepreneurs, businessmen, executives, employees, and business students to challenge themselves in this modern era of commerce. For the first time, Joseph B. Rivera offers his years of experience and wisdom in this one compact, very accessible and enduring masterpiece. MARKETING ANALYTICS: CREATING CUSTOMER-CENTRIC CULTURE helps you to create a transformative culture toward excellence in your business. Whether you are an executive, businessman, business owner, investor, marketer, trainer, speaker or a student of marketing, you will be proud of what you will learn. When applied right, you will change the way products and services are designed, created and offered to the world. This book teaches you how to meaningfully connect emotionally and practically to your consumers. Remember, it is not just all about the money. Here, Joseph has put together his passion, insights, observation and experience to mentor you: ✔️How to understand the needs of the market. ✔️How to position your business. ✔️How to overcome competition. ✔️How to revolutionize your business. Learn the art or marketing analytics, and be a game changer.
Categories: Business & Economics

Blockchain Data Analytics For Dummies

Blockchain Data Analytics For Dummies

As you gain more experience with analytics, you'll get a better feel for when to use specific models for data you encounter. Even then, you'll probably ... Figures 7-1 and 7-2 show data that represents customer ratings of a retailer.

Author: Michael G. Solomon

Publisher: John Wiley & Sons

ISBN: 9781119651789

Category: Computers

Page: 352

View: 393

Get ahead of the curve—learn about big data on the blockchain Blockchain came to prominence as the disruptive technology that made cryptocurrencies work. Now, data pros are using blockchain technology for faster real-time analysis, better data security, and more accurate predictions. Blockchain Data Analytics For Dummies is your quick-start guide to harnessing the potential of blockchain. Inside this book, technologists, executives, and data managers will find information and inspiration to adopt blockchain as a big data tool. Blockchain expert Michael G. Solomon shares his insight on what the blockchain is and how this new tech is poised to disrupt data. Set your organization on the cutting edge of analytics, before your competitors get there! Learn how blockchain technologies work and how they can integrate with big data Discover the power and potential of blockchain analytics Establish data models and quickly mine for insights and results Create data visualizations from blockchain analysis Discover how blockchains are disrupting the data world with this exciting title in the trusted For Dummies line!
Categories: Computers

Data Analytics in Marketing Entrepreneurship and Innovation

Data Analytics in Marketing  Entrepreneurship  and Innovation

“Customer analytics: What it is and why it matters.” 2020. Accessed March 19, 2020 https://www.sas.com/en_ae/insights/marketing/customer-analytics.html. Sauro, J. Customer Analytics for Dummies. Hoboken, NJ: John Wiley & Sons, 2015.

Author: Mounir Kehal

Publisher: CRC Press

ISBN: 9780429591686

Category: Computers

Page: 192

View: 257

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Categories: Computers

Machine Learning for Decision Makers

Machine Learning for Decision Makers

Customer Analytics For Dummies. Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers How to Compete in the Information Age Artun, Omer; Levin, Dominique. Predictive Marketing: Easy Ways Every Marketer Can Use Customer ...

Author: Patanjali Kashyap

Publisher: Apress

ISBN: 9781484229880

Category: Computers

Page: 355

View: 661

Take a deep dive into the concepts of machine learning as they apply to contemporary business and management. You will learn how machine learning techniques are used to solve fundamental and complex problems in society and industry. Machine Learning for Decision Makers serves as an excellent resource for establishing the relationship of machine learning with IoT, big data, and cognitive and cloud computing to give you an overview of how these modern areas of computing relate to each other. This book introduces a collection of the most important concepts of machine learning and sets them in context with other vital technologies that decision makers need to know about. These concepts span the process from envisioning the problem to applying machine-learning techniques to your particular situation. This discussion also provides an insight to help deploy the results to improve decision-making. The book uses case studies and jargon busting to help you grasp the theory of machine learning quickly. You'll soon gain the big picture of machine learning and how it fits with other cutting-edge IT services. This knowledge will give you confidence in your decisions for the future of your business. What You Will Learn Discover the machine learning, big data, and cloud and cognitive computing technology stack Gain insights into machine learning concepts and practices Understand business and enterprise decision-making using machine learning Absorb machine-learning best practices Who This Book Is For Managers tasked with making key decisions who want to learn how and when machine learning and related technologies can help them.
Categories: Computers

Adobe Analytics For Dummies

Adobe Analytics For Dummies

With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

Author: David Karlins

Publisher: John Wiley & Sons

ISBN: 9781119446088

Category: Business & Economics

Page: 400

View: 397

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Categories: Business & Economics

Key Business Analytics

Key Business Analytics

For example, you could run text analytics (Chapter 8) on customer forums, social media feeds and Twitter posts to help ... about customer churn analytics see for example: Sauro, J. (2015) Customer Analytics For Dummies, Hoboken, NJ: Wiley.

Author: Bernard Marr

Publisher: Pearson UK

ISBN: 9781292017464

Category: Business & Economics

Page: 272

View: 795

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
Categories: Business & Economics

The House of Quality in a Minute

The House of Quality in a Minute

Taxis: Meeting and exceeding consumer needs. ... Retrieved from https://www.conductor.com/learning-center/customer-needs/ Linton, I. (2019). Strategies for identifying customer needs. ... Customer analytics for dummies.

Author: Christian N. Madu

Publisher: IAP

ISBN: 9781641139052

Category: Business & Economics

Page: 149

View: 874

Quality function deployment (QFD) is an effective tool to help organizations to become more competitive by designing their products and services to satisfy customers’ requirements. This book is precise and direct and focuses on the key issues in building the House of Quality otherwise known as Quality Function Deployment (QFD). By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how priorities of customer needs are established, and how activities are benchmarked. Furthermore, this new edition expands the topic to include process change initiatives on the premise that QFD cannot be achieved if the organization itself is not transformed to achieve customer satisfaction. The manager is guided on how to solve critical problems to achieve customer satisfaction. The book guides the reader to understand how companywide quality activities are related to QFD. This association is often lacking in other presentations that treat QFD as if it is independent of other quality efforts, such as process change initiative. The book will therefore include information on related quality initiatives such as: • Identification of customer needs • Benchmarking & re-engineering • Strategic planning • Quality assurance • Stakeholder teams • Cost control & productivity improvement • Six sigma • Process change initiative
Categories: Business & Economics

Quantifying the User Experience

Quantifying the User Experience

Jeff has published over 20 peer-reviewed research articles and 5 books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.

Author: Jeff Sauro

Publisher: Morgan Kaufmann

ISBN: 9780128025482

Category: Computers

Page: 350

View: 802

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Categories: Computers

Customer Experience For Dummies

Customer Experience For Dummies

In case you're wondering, operating an EFM program is not the same as managing traditional customer research. Traditional customer research typically involves a deep dive on a set of issues and may involve quantitative analysis, ...

Author: Roy Barnes

Publisher: John Wiley & Sons

ISBN: 9781118725603

Category: Business & Economics

Page: 360

View: 230

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
Categories: Business & Economics

Big Data For Dummies

Big Data For Dummies

Company executives are increasingly viewing big data analytics as the secret weapon they need to take the next best action in highly competitive environments. Using analytics to understand customer requirements on a more personal level ...

Author: Judith S. Hurwitz

Publisher: John Wiley & Sons

ISBN: 9781118644171

Category: Computers

Page: 336

View: 946

Find the right big data solution for your business ororganization Big data management is one of the major challenges facingbusiness, industry, and not-for-profit organizations. Data setssuch as customer transactions for a mega-retailer, weather patternsmonitored by meteorologists, or social network activity can quicklyoutpace the capacity of traditional data management tools. If youneed to develop or manage big data solutions, you'll appreciate howthese four experts define, explain, and guide you through this newand often confusing concept. You'll learn what it is, why itmatters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importanceto businesses, not-for-profit organizations, government, and ITprofessionals Authors are experts in information management, big data, and avariety of solutions Explains big data in detail and discusses how to select andimplement a solution, security concerns to consider, data storageand presentation issues, analytics, and much more Provides essential information in a no-nonsense,easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helpsyou take charge of big data solutions for your organization.
Categories: Computers

CRM For Dummies

CRM For Dummies

This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, ...

Author: Lars Helgeson

Publisher: John Wiley & Sons

ISBN: 9781119368977

Category: Business & Economics

Page: 360

View: 356

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
Categories: Business & Economics

Facebook Marketing For Dummies

Facebook Marketing For Dummies

And this book makes Facebook marketing that much more exciting and easy!

Author: Stephanie Diamond

Publisher: John Wiley & Sons

ISBN: 9781119476214

Category: Business & Economics

Page: 384

View: 485

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Categories: Business & Economics

Digital Marketing Strategy for Dummies

Digital Marketing Strategy for Dummies

An unbiased look at the most recent digital marketing models, with a variety of tools for students and practitioners to use in their digital marketing planning, strategy and lunching. BUY NOW

Author: Steve MASON

Publisher:

ISBN: 9798533557412

Category:

Page: 195

View: 878

An unbiased look at the most recent digital marketing models, with a variety of tools for students and practitioners to use in their digital marketing planning, strategy and lunching. BUY NOW
Categories:

Business Gamification For Dummies

Business Gamification For Dummies

This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience.

Author: Kris Duggan

Publisher: John Wiley & Sons

ISBN: 9781118466933

Category: Business & Economics

Page: 312

View: 553

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
Categories: Business & Economics