Designing Brand Identity

Designing Brand Identity

There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands.

Author: Alina Wheeler

Publisher: John Wiley & Sons

ISBN: 9781118980828

Category: Architecture

Page: 336

View: 787

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds'the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.
Categories: Architecture

Designing Corporate Identity

Designing Corporate Identity

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author: Pat Matson Knapp

Publisher: Rockport Publishers

ISBN: 1564967972

Category: Design

Page: 160

View: 826

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Categories: Design

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers

This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, ...

Author: Catharine Slade-Brooking

Publisher: Laurence King Publishing

ISBN: 9781780679792

Category: Design

Page: 160

View: 233

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: • Defining the audience • Analysing competitors • Creating mood boards • Naming brands • Logo design • Client presentations • Rebranding • Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, ‘on the job’. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Categories: Design

Brand Identity Essentials

Brand Identity Essentials

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.

Author: Kevin Budelmann

Publisher: Rockport Publishers

ISBN: 9781610580687

Category: Design

Page: 208

View: 769

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Categories: Design

Designing Brand Experience Creating Powerful Integrated Brand Solutions

Designing Brand Experience  Creating Powerful Integrated Brand Solutions

When designing a brand identity for an organization, I invest my time, expertise,
and creative talent. I make sure that the design objectives align with my client's
business goals. When completed, I deliver a strong brand identity that improves
the ...

Author: Robin Landa

Publisher: Cengage Learning

ISBN: 9781285225098

Category: Art

Page: 224

View: 238

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Art

Essential Elements for Brand Identity

Essential Elements for Brand Identity

Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Author: Kevin Budelmann

Publisher: Rockport Publishers

ISBN: 1592537936

Category: Design

Page: 208

View: 407

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Categories: Design

Masters of Design Logos Identity

Masters of Design  Logos   Identity

Designing . New York : Graphis Press , 2003 . Jaspert , W. Pincus , W. Turner
Berry , and A. F. Johnson . The Encyclopaedia of Type Faces . London :
Blandford Press , 1953 . Rosen , Ben . The Corporate Search for Visual Identity .
New York ...

Author: Sean Adams

Publisher: Rockport Publishers

ISBN: 9781616736088

Category: Design

Page: 232

View: 706

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Categories: Design

Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces

Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Author: Martin M. Pegler

Publisher: Bloomsbury Publishing

ISBN: 9781628923926

Category: Architecture

Page: 256

View: 673

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Categories: Architecture

The Elements of Logo Design

The Elements of Logo Design

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White.

Author: Alex W. White

Publisher: Simon and Schuster

ISBN: 9781621536031

Category: Design

Page: 224

View: 377

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Categories: Design

Logo Design Love

Logo Design Love

A Guide to Creating Iconic Brand Identities David Airey. Biographical info and
web addresses for these designers can be found on the iconic logo designer
website: logosdesigners.com Recommended books Identity design process
Designing ...

Author: David Airey

Publisher: New Riders

ISBN: 9780321702722

Category: Computers

Page: 216

View: 734

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Categories: Computers

Information Communication and Engineering

Information  Communication and Engineering

A web-based design system can support fast and effective communication,
facilitating the establishment of a Corporate Identity System that meets the needs
of contemporary business for mass production, efficiency and systematization.

Author: Teen Hang Meen

Publisher: Trans Tech Publications Ltd

ISBN: 9783038260530

Category: Technology & Engineering

Page: 976

View: 280

Collection of selected, peer reviewed papers from the 2012 International Conference on Information, Communication and Engineering (ICICE 2012), December 15-20, 2012, Fuzhou, Taiwan. Volume is indexed by Thomson Reuters CPCI-S (WoS). The papers are grouped as follows: Chapter 1: Advanced Computer and Information Science, Network, Communication and Virtual Systems Applications in Industry; Chapter 2: Applied Mathematics; Chapter 3: Recognition and Monitoring Technologies; Chapter 4: Electrical and Electronic Engineering, Automation and Applied Mechanics Applications; Chapter 5: Creative and Product Design, Knowledge Innovation in Industry; Chapter 6: Green Technology & Architecture Engineering; Chapter 7: Material Science Engineering and Technology; Chapter 8: Medical Engineering Applications; Chapter 9: Miscellaneous Researches.
Categories: Technology & Engineering

Brand Addiction

Brand Addiction

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops.

Author: Shaoqiang Wang

Publisher: Edizioni Flamant

ISBN: 8417084037

Category: Design

Page: 240

View: 254

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops.
Categories: Design

Digital Design for Print and Web

Digital Design for Print and Web

Universal principles of design. Gloucester, MA: Rockport. Lester, Paul. 2006.
Visual communication: Images with messages. Belmont, CA: ... Designing brand
identity: A complete guide to creating, building, and maintaining strong brands.

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN: 9780470639191

Category: Design

Page: 352

View: 940

The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Categories: Design

Building Your Brand

Building Your Brand

The Red Cross, with its simple logo mark, blocky sans serif typeface, and
prevalent use of the colors red and black, is also instantly recognizable as a
brand. The first decision to make here is, who will actually design the visual
brand identity?

Author: Michele Levy

Publisher: Morgan James Publishing

ISBN: 9781614486756

Category: Business & Economics

Page: 138

View: 389

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.
Categories: Business & Economics

Designing B2B Brands

Designing B2B Brands

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain ...

Author: Carlos Martinez Onaindia

Publisher: John Wiley & Sons

ISBN: 9781118554432

Category: Design

Page: 224

View: 556

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
Categories: Design

Flexible Visual Identity

Flexible Visual Identity

This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects.

Author: Chen Jinming

Publisher:

ISBN: 1864707771

Category: Design

Page: 352

View: 741

- Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media - Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference - Features recently completed case studies that reflect current and contemporary design trends - Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalized, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.
Categories: Design

Leveraging Brands in Sport Business

Leveraging Brands in Sport Business

6 Undertaking Successful Brand Design in Sport Keven Malkewitz Western
Oregon University Colleen Bee Oregon State ... (b) managing the design and
development process,and (c) maintaining aconsistent focus on the brand's
identity.

Author: Mark P. Pritchard

Publisher: Routledge

ISBN: 9781136267949

Category: Business & Economics

Page: 250

View: 448

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Categories: Business & Economics

Smashing Logo Design

Smashing Logo Design

By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo.

Author: Gareth Hardy

Publisher: John Wiley & Sons

ISBN: 9781119993568

Category: Computers

Page: 304

View: 143

Categories: Computers