Emerging Dynamics in Audiences Consumption of Trans media Products

Emerging Dynamics in Audiences  Consumption of Trans media Products

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men.

Author: Carmen Spano

Publisher: Anthem Press

ISBN: 9781785275166

Category: Social Science

Page: 162

View: 948

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
Categories: Social Science

Emerging Dynamics in Audiences Consumption of Trans media Products

Emerging Dynamics in Audiences  Consumption of Trans media Products

Television as a traditional medium has been changing for a number of years due to the growing proliferation of platforms through which multiple forms of media are deeply interconnected.

Author: Carmen Spanò

Publisher:

ISBN: OCLC:1091061103

Category: Digital media

Page: 420

View: 149

Television as a traditional medium has been changing for a number of years due to the growing proliferation of platforms through which multiple forms of media are deeply interconnected. In this multi-modal environment rich in on-demand content, audiences align with and take advantage of the options created for them by media companies. They operate as active users by processing various media texts at the same time and exercising control over their viewing schedules, and by integrating media content into their lives according to new patterns of consumption. The objective of this PhD project is to investigate this new form of agency possessed by audiences with reference to two television texts: Mad Men (AMC, 2007 - 2015) and Game of Thrones (HBO, 2011 - present). The two selected American TV shows are typical products of the “convergence era” (Jenkins 2008), which is characterized by trans-media storytelling as a strategy employed by media conglomerates with the aim being to generate emotional investment in, and ongoing engagement with, media texts. The research is structured as a comparative study between two countries: Italy and New Zealand. Comparative research has been used by scholars as a valid way to investigate audience practices. However, there is still a dearth of international, cross-cultural comparisons. In selecting and comparing two nations that are outside the dominant media market of production (the US) but where these shows have nonetheless had considerable impact, my study aims to explore the specificities of audiences’ behaviors and habits in relation to their cultural context. To gather data for my analysis, I employed both online surveys and focus groups. The surveys were aimed at gathering information from a large sample about fan consumption practices and enabling the comparison of variables in this study. The findings from the focus groups form the bulk of the research analysis and provide significant insights about the particular traits and attitudes exhibited by national audiences in their engagement with international programs that are exemplary for the age of media convergence.
Categories: Digital media

Emerging Dynamics in Audiences Consumption of Trans media Products

Emerging Dynamics in Audiences  Consumption of Trans media Products

Therefore , a proper examination of audiences ' behaviors in responding to the consumption options offered by trans - media franchises is indispensable for understanding audiences ' effective role in this cultural production circuit ...

Author: Carmen Spano

Publisher: Anthem Press

ISBN: 9781785275159

Category: Social Science

Page: 162

View: 488

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
Categories: Social Science

Exploring Transmedia Journalism in the Digital Age

Exploring Transmedia Journalism in the Digital Age

As a co-producer of the information the audience consumes, the transmedia audience is responsible for a considerable share of ... Transmedia dynamics, therefore, permeates forms of information production, circulation, and consumption ...

Author: Gambarato, Renira Rampazzo

Publisher: IGI Global

ISBN: 9781522537823

Category: Language Arts & Disciplines

Page: 348

View: 324

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Categories: Language Arts & Disciplines

Besides the Screen

Besides the Screen

The matrix for this transformation is formed by the cross-point between two related phenomena: on the one side, the emergence of a new type of consumer, the 'Net-generation', who behave as an 'active audience' in their use of new media; ...

Author: V. Crisp

Publisher: Springer

ISBN: 9781137471024

Category: Social Science

Page: 215

View: 972

New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.
Categories: Social Science

Management and Economics of Communication

Management and Economics of Communication

The latter opens on to the second focus of trans-nationalization scholarship, that on the consumption of media products in the wake of globalization, which went beyond just broadcasting. Here while one strand emphasized the ...

Author: M. Bjørn Rimscha

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9783110587203

Category: Language Arts & Disciplines

Page: 523

View: 150

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Categories: Language Arts & Disciplines

Media in Asia

Media in Asia

The new media environment in Asia has grown denser, broader, faster and more agile, and trans-Asian and global ... Asian media have emerged as new players for transnational consumer culture changing the dynamics of the digital city ...

Author: Youna Kim

Publisher: Routledge

ISBN: 9781000584356

Category: Social Science

Page: 396

View: 435

This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.
Categories: Social Science

Medien Kommunikationswissenschaft

Medien   Kommunikationswissenschaft

This study finds many similarities between the introduction and potential impact of BookScan and the introduction and impact of new audience measurement systems in other media , such as stronger resistance from content producers ( e.g. ...

Author:

Publisher:

ISBN: IND:30000111173062

Category: Broadcasting

Page:

View: 966

Categories: Broadcasting

Abstracts of the Annual Meeting American Anthropological Association

Abstracts of the Annual Meeting    American Anthropological Association

In widening the linguistic study of medical discourse to new settings , new audiences , and new textual modes ... health has increasingly become a value to be pursued through the consumption of various health products and services .

Author: American Anthropological Association

Publisher:

ISBN: UCSC:32106012093529

Category: Anthropology

Page:

View: 545

Categories: Anthropology