Good Is the New Cool

Good Is the New Cool

This visionary book won’t just change your business—it will change the world.

Author: Afdhel Aziz

Publisher: Simon and Schuster

ISBN: 9781682450475

Category: Business & Economics

Page: 304

View: 826

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Categories: Business & Economics

Good Is the New Cool

Good Is the New Cool

Market Like You Give a Damn Afdhel Aziz, Bobby Jones. GOOD ISTHE NEW COOL GOOD ISTHE NEW COOL MARKET LIKE YOU GIVE A AFDHELAZIZ& Front Cover.

Author: Afdhel Aziz

Publisher: Simon and Schuster

ISBN: 9781682450468

Category: Business & Economics

Page: 304

View: 405

Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
Categories: Business & Economics

Good Is the New Cool

Good Is the New Cool

This visionary book won't just change your business--it will change the world.

Author: Bobby Jones

Publisher:

ISBN: 1082711039

Category:

Page: 304

View: 460

"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool--but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label.If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?With seven revolutionary new principles--from "Treat People as Citizens, Not Consumers," to "Lead with the Cool"--and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won't just change your business--it will change the world.
Categories:

The Climate is Changing Why Aren t We

The Climate is Changing  Why Aren t We

Our generation is reimagining our legacy, in order to demand better so that we can put our money where our mouths are ... important Fortune 500 companies and he is coauthor of a book, Good is the New Cool: Market Like You Give a Damn.

Author: Daisy Kendrick

Publisher: Hachette UK

ISBN: 9780349423913

Category: Science

Page: 288

View: 669

'An inspirational and motivational must-read, packed with practical tips to push for positive change' Zanna van Dijk The climate is changing, so why aren't we? After all, we are the generation of change. The severity of climate change leaves no one indifferent. The Climate is Changing, Why Aren't We? will not try to convince you that climate change exists - we know that. It offers easy to understand insights into the structures that suffocate our future, while upholding a sense of optimism and humanising the climate story. From the clothes you buy, plastics you use and food you eat, to knowing how to harness the power of social media and technology to get our voices heard and demand climate action, Daisy Kendrick, founder of Ocean Generation, weaves together inspirational stories, shocking statistics and easy green switches to make in your everyday life to tackle climate change on an individual level. The Climate is Changing, Why Aren't We? will help to grant future generations the rights they deserve.
Categories: Science

The Soulful Art of Persuasion

The Soulful Art of Persuasion

This book is required reading for anyone who wants to be a Purpose-driven leader.” –Afdhel Aziz, Founder and Chief Purpose Officer, Conspiracy of Love; Co-author, Good is the New Cool: Market Like You Give a Damn “As our world drowns in ...

Author: Jason Harris

Publisher: Hachette UK

ISBN: 9781529304176

Category: Business & Economics

Page: 304

View: 202

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Categories: Business & Economics

Return on Courage

Return on Courage

Susan David and Christina Congleton, “Emotional Agility,” Harvard Business Review, November 2013, https://hbr.org/2013/11/emotional-agility. 2. Afdhel Aziz, Good Is the New Cool: Market Like You Give a Damn (New York: Regan Arts, 2016).

Author: Ryan Berman

Publisher: Greenleaf Book Group

ISBN: 9781626346161

Category: Business & Economics

Page: 256

View: 457

Unlock Courage What do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in common? Ryan Berman spent three years shadowing the most courageous people and leaders on the planet to find out what they have done to accomplish liberating personal or business feats. ​ Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there’s a lack of urgency to address this callous reality across the board in most organizations. And the solution can be unlocked with courage. Return on Courage (ROC) is the go-to courage instructional manual that helps readers attack and shrink business fears head-on. They will learn how to relentlessly play offense, drive change, and transform into a Courage Brand®. ROC can be the secret weapon to innovating new products and services, maximizing ROI, and revolutionizing their industry.
Categories: Business & Economics

Road Map for Revolutionaries

Road Map for Revolutionaries

—BOBBY JONES chief marketing and communications officer, Peace First coauthor, Good Is the New Cool: Market Like You Give a Damn “The first time I realized I could raise my voice and take an action that has impact was when I was very ...

Author: Elisa Camahort Page

Publisher: Ten Speed Press

ISBN: 9780399581656

Category: Political Science

Page: 208

View: 851

A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.
Categories: Political Science

Invest Like You Give a Damn

Invest Like You Give a Damn

but we are not there yet, given our choice of jobs. So it's a normal boring mutual fund for us, and not necessarily what I would recommend to others!” But Jen proceeded to drop a very cool impact investment bomb on me.

Author: Marc de Sousa-Shields

Publisher: New Society Publishers

ISBN: 9781771422383

Category: Business & Economics

Page: 256

View: 429

Invest Like You Give a Damn is a different kind of investment book. It tells stories of people just like you who give a damn but who stomped the devil of inertia to align their money with their values. Complete step-by-step guidance from one-click investing to deep-dive portfolio building. It’s time to give a damn about what your money does!
Categories: Business & Economics

Live Like You Give a Damn

Live Like You Give a Damn

is starting with a pre-conference this year with Market Solutions for Community Transformation.22 • My favorite ... Miriam Goodacre conceived of developing a new social enterprise employing people who are without work to become city ...

Author: Tom Sine

Publisher: Wipf and Stock Publishers

ISBN: 9781498206259

Category: Religion

Page: 228

View: 393

Live Like You Give a Damn! declares the very good news that God is raising up a new generation, largely outside the church, to bring impressive change to the lives of our neighbors locally and globally by creating innovative forms of social enterprise and community empowerment. The even better news is that those of us within the church can join this changemaking celebration and discover creative new ways God can use our mustard seeds to make a more remarkable difference than we ever imagined possible. In this book Tom Sine offers practical ways you can join those who are creating their best communities, their best world, and in the process their best lives. Sine shows that in a world changing at warp speed, following Jesus is a "design opportunity." It is not only an opportunity to design innovative ways to make a difference but also an opportunity to create lives with a difference, in the way of Jesus, that are simpler and more sustainable--and to throw better parties along the way. Why would anyone want to settle for less and miss the best? Review on Coffee House Contemplative hReview on Hearts on Minds Review on Book Saint .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Categories: Religion

Shark People

Shark People

Gram didn't want to go back just yet and went off to the fish market with the two Linois. ... It did look rather cool, even natural somehow. ... 'Yes, that's just like you, your own son and you don't give a damn!' 'But it looks good.

Author: A. A. Jameson

Publisher: Lulu.com

ISBN: 9780956867506

Category: Fiction

Page: 383

View: 869

Stanley Blackster had once been a hero to his son Gram, back in the days when he right as usual - he'd let things drift. But now Insidiator was to be screened again, and he would take decisive action. A family expedition to the fabled paradise islands of the Papalinas would surely put things right. The Barracuda had long wanted to visit this place from his past, and he would at last dive on a coral reef with Gram. Certain firmly submerged incidents were becoming restless, but the Blacksters would not be straying from the sun, the sand and the surf. Tsaramaso Atoll would be at a safe range of several hundred sea miles and Stanley would make sure it stayed that way. Of course he would. Even now Tsaramaso was a place undiscovered by the world, a place of mangrove forest and steaming heat, of reptiles and sharks, of teeming reef fishes and sweating black nights, ancestral home of the malevolent Boniface clan and their old, eerie notions of power. The very last place for a family holiday.
Categories: Fiction