Peircean introduction to visual rhetoric and a powerful systemic of semiotics different to the structuralist Saussurian mainstream.
Author: Tony Jappy
Publisher: A&C Black
ISBN: 9781441109408
Category: Literary Criticism
Page: 218
View: 174
Peircean introduction to visual rhetoric and a powerful systemic of semiotics different to the structuralist Saussurian mainstream.The chapter is abundantly illustrated and shows how Peirce's sub-iconic forms constitute the basis of an ecology of signs ... First, it should be remembered that this is an entry-level introduction to Peirce, visual semiotics and visual ...
Author: Tony Jappy
Publisher: Bloomsbury Publishing
ISBN: 9781441132895
Category: Language Arts & Disciplines
Page: 256
View: 853
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.He has published articles on problems relating to linguistics and semiotics and visual semiotics, and has authored and co-authored several books, including an Introduction to Peircean Visual Semiotics (Bloomsbury Academic) in 2013.
Author: Tony Jappy
Publisher: Bloomsbury Publishing
ISBN: 9781350076136
Category: Language Arts & Disciplines
Page: 528
View: 153
This book considers the work and influence of Charles Sanders Peirce, showing how the concepts and ideas he developed continue to impact and shape contemporary research issues. Written by a team of leading international scholars of semiotics, linguistics and philosophy, this Companion examines the growing impact of Peirce's thought and semiotic theories on a range of different fields. Discussing topics such as narrative, architecture, design, aesthetics and linguistics, the book furthers understanding of the contemporary pertinence of Peircean concepts in theoretical and empirical fashion. The Bloomsbury Companion to Contemporary Peircean Semiotics is the definitive guide to the enduring legacy of one of the world's greatest semioticians.Introduction to Peircean Visual Semiotics. London: Bloomsbury. Jensen, Kipton. 2004. Peirce as Educator: On Some Hegelisms. Transactions of the Charles S. Peirce Society 40 (2): 271–288. Kaag, John. 2011. Hegel, Peirce and Royce on the ...
Author: Chris Barnham
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 9783110695854
Category: Language Arts & Disciplines
Page: 255
View: 414
Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that 'distorts', in some way, our understanding of the empirical world. Such a perspective will always undermine appreciation of Peirce as a philosopher who viewed signs as the very mechanisms that enable us to understand reality through concept formation. The key to this repositioning of Peirce is to place his work in the broad frame of Hegelian philosophy. This book evaluates, in detail, the parallels that exist between Peircean and Hegelian thought, highlighting their convergences and also the points at which Peirce departs from Hegel's position. It also considers the work of Vygotsky on concept formation showing that both are, in fact, working within the same Hegelian template. This book, therefore, contributes to our broader understanding of Peircean semiotics. But by drawing in Vygotsky, under the same theoretical auspices, it demonstrates that Peirce has much to offer contemporary educational learning theory.Introduction to Peircean Visual Semiotics . London : Bloomsbury . Jarvis , William ( 1988 ) . “ Time Capsules . ” Encyclopedia of Library and Information Science . New York : Basel Dekker . Jennings , Jesse D. ( 1957 ) . Danger Cave .
Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 9781350178311
Category: Literary Criticism
Page: 192
View: 408
Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.This edition features new and revised content and includes 200 visuals created to illustrate the ideas discussed within the book.
Author: David Crow
Publisher: AVA Publishing
ISBN: 9782940411429
Category: Design
Page: 192
View: 605
Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product.
Author: Louis Hébert
Publisher: Routledge
ISBN: 9781000760590
Category: Literary Criticism
Page: 302
View: 602
An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Author: David Crow
Publisher: Bloomsbury Publishing
ISBN: 9781474253857
Category: Art
Page: 208
View: 405
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".
Author: Thomas Albert Sebeok
Publisher: University of Toronto Press
ISBN: 0802084729
Category: Literary Criticism
Page: 193
View: 587
In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".Hence, it is no accident that the first Hungarian textbook dealing with semiotics,12 written by a visual semiotician, gives a detailed account of Peirce's work, and the first Hungarian introduction to semiotics13 gives a definition of ...
Author: Charles Sanders Peirce
Publisher: Texas Tech University Press
ISBN: UCAL:B3459368
Category: Philosophy
Page: 399
View: 915