To help you achieve this , the book is divided into three main parts : • How to package your genius in such a way that people want what you have to offer . • • How to promote your genius so you have a consistent flow of dream customers ...
Author: Nikki Nash
Publisher: Hay House, Inc
Category: Business & Economics
An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
The advisor's genius is in the ability to gauge how much is just enough information to give to a particular client. ... Frequently, an advisor will begin to lean toward either the Bottling and Selling Your Genius: How to Increase the ...
Author: Al Depman
Publisher: McGraw Hill Professional
Category: Business & Economics
Too many financial advisors simply close shop when they decide to exitthe business—squandering untold goodwill and legacy business. Why waste a great opportunity? By applying the advice of Al Depman, a.k.a. “The Practice Doctor,” you can transform your financial services practice into a legacy-focused business that will add substantial wealth to your retirement nest egg. How to Build Your Financial Advisory Business and Sell It at a Profit walks you through the steps of developing, managing, and growing a profitable practice you can sell for enhanced value or bequeath to family members. Depman guides you through the process of forming a sound plan for your financial services business, including how to: Create a team of advocates in marketing and administration Build a sophisticated referral process Develop sales and casedevelopment systems Write a best-practices operations manual Maximize new technology to streamline operations Put a succession plan in place Building a long-term business model is not just good for your future. It will also make you happier and more profitable today. You’ll be able to spend more time with clients. You’llput more energy into finding new ones. You’ll focus more on referral sources. And someone else will do the grunt work. Use How to Build Your Financial Advisory Business and Sell It at a Profit to build your business into more than a simple means to a paycheck—and reap the rewards of your hard work long after you choose to leave the firm.
Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.
( The Genius of the Old School speaks . ) ... If you would sell your iron for steel , It should not more of P reveal Than point nought eight , because ' tis known The Bessemer people make their own , And , when they buy , demand a figure ...
In the midat of those employments which your East Lothian , Berwick , Roxburgh , and Selkirksituation will render proper , you will not , I hope , neglect to promote that esteem , by cultivating your genius , and attending to such ...
... and since worldly success depends mainly upon those who have every reason to regard innovations with misgiving , your genius seldom finds a market for his wares . It is , alas ! one thing to " make " -- another to sell .
Author: Amanda Miller LittlejohnPublish On: 2018-08
You must build your most powerful personal brand.But how do you get going?In Package Your Genius, Littlejohn shares a powerful, proven framework for building a personal brand that continuously attracts business and career opportunities.
You have life-changing gifts and talents for a reason, but not enough people know your name. It's time to make yourself and your work VISIBLE. Despite being incredibly hard workers who execute flawlessly on the job, many high achievers still struggle with self promotion. If you've been working hard for your employer, or delivering exceptional results for clients, you may think that your work should "speak for itself," and perhaps it should. But in the digital age, a great work product isn't enough anymore. In order to get the opportunities your skills have earned, you must do your part to share your story, your message and your skills with the world. You must build your most powerful personal brand. But how do you get going? In Package Your Genius, Littlejohn shares a powerful, proven framework for building a personal brand that continuously attracts business and career opportunities. You'll learn how to package your genius by discovering: what's keeping you from going after the recognition you crave how to achieve CLARITY on what you have to offer the world the five elements of personal brand positioning what you should share on social media to position yourself as an expert how to narrow down your brand and focus on your unique areas of opportunity the roles of social media, public speaking, content and media in personal branding how psychology plays a part in becoming more visible what to do when you feel your career, business or brand no longer brings you fulfillment and much more Passed over for promotions? Overlooked by potential clients? Not on the radar of those who matter? If you're tired of feeling INVISIBLE in your industry, herein lies the process to position yourself as the expert you are. It's time for you to package your genius so you can create the opportunity you deserve!
Your orders I shall punctually attend to ; only , by the way , I must tell you that I was paid before for Dr. Moore's ... entitle me to a settled correspondence with any of you , who are the permanent lights of genius and literature .
And when the market begins to slide , don't dig your toes in and beg the market to lift the price of your stock up to the top ... Certainly you shouldn't think you've ' failed because you ' didn't sell at the peak , that your genius for ...
“ Genius is still genius , and hard to come by . And even if you are a genius , selling your genius is a hard business . I'd say the beginning designer is on a par with the young actor . Acting and the ' rag business ' are equally rough ...