REPORTS AND JOURNAL ARTICLES Aitufe , T.A. " Public Relations in Academic Libraries . " Library Review 42 , no . 2 ( 1993 ) : 39–45 . Crocker , Jane L. " Marketing , Public Relations and the Academic Library .
Author:
Publisher: Association of Research Libr
ISBN: UOM:39015042082936
Category: Academic libraries
Page: 126
View: 917
Promotion can be a very useful activity to support your larger marketing and public relations efforts. ... That's why I encourage libraries to shift from putting all of their efforts into promotion to taking a more strategic approach ...
Author: Cordelia Anderson
Publisher: American Library Association
ISBN: 9780838947999
Category: Language Arts & Disciplines
Page: 25
View: 340
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.250 Tested Ideas for Lively Libraries, a compendium of public relations ideas.28 The late 1970s through the present saw an increased interest in measurement and evaluation and large scale studies as well as the publication of several ...
Author: Linda S Katz
Publisher: Routledge
ISBN: 9781136413797
Category: Language Arts & Disciplines
Page: 268
View: 662
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public librariesSager , Donald , ed . , " Professional Views : Critical Issues Facing Public Li- braries , " Public Libraries 30 ( 1 ) ( January / February 1991 ) , 16 . 5. Martin , Lowell A. In Kies , Cosette , Marketing and Public Relations for Li- ...
Author: Irene Owens
Publisher: Psychology Press
ISBN: 0789021439
Category: Electronic books
Page: 274
View: 977
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public librariesLibrary Literature 1921-32 has five columns under the heading Publicity and four under the heading Library and the Public. Today most of the articles indexed would probably be under the heading Public Relations or Marketing.
Author: Réjean Savard
Publisher: Walter de Gruyter
ISBN: 9783110954104
Category: Language Arts & Disciplines
Page: 89
View: 668
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.Koolitus seminar " Library marketing and public relations " / Training seminar Library marketing and public relations / . Raamatukogu . 3 . 1994 : 17 Lepik ( A ) . Marketingiuuringud raamatukogus : vajadus ja võimalused / Marketing ...
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598117531
Category: Bibliothèques - Marketing
Page: 448
View: 474
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.CILIP sees marketing as a key skill for library and information professionals, as marketing is vital in an increasingly competitive and performance-managed world. CILIP's Publicity and Public Relations Group was established in 1983 and ...
Author: James L. Mullins
Publisher: Walter de Gruyter
ISBN: 9783598440267
Category: Language Arts & Disciplines
Page: 382
View: 145
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.Marketing U. S. Government Depository Libraries ; Preliminary Report on a Public Awareness Campaign in New England . " Gov. Publ . Rev. ... Marketing and Public Relations for Libraries , Scarecrow Press . Metuchen . NJ . 1987 . Kim .
Author: Allen Kent
Publisher: CRC Press
ISBN: 0824722779
Category: Language Arts & Disciplines
Page: 404
View: 854
"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."Kies , Cosette N. Marketing and Public Relations for Libraries . Metuchen , NJ : Scare- crow Press , 1989 . Written by a professor of library science , this title explains marketing prac- tice as it applies to libraries and as it can be ...
Author: Maureen T. Lerch
Publisher: Libraries Unlimited
ISBN: 0313320527
Category: Language Arts & Disciplines
Page: 270
View: 625
Discover a wealth of ideas for adapting and applying every facet of your library service to the needs of this rapidly growing population--from developing a collection for homeschool students to expanding services and creating appealing programs for them.By the 1920s primitive statewide library publicity campaigns were not uncom- mon . ... formed an Advertising - Industrial- Commercial Group in 1924 , which went through several incarnations to become the Marketing Division in 1964 .
Author: Wayne A. Wiegand
Publisher: Taylor & Francis
ISBN: 0824057872
Category: Information Science
Page: 744
View: 246
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.