Marketing and Public Relations Activities in ARL Libraries

Marketing and Public Relations Activities in ARL Libraries

Names most commonly reported were : Marketing Development Information literacy committee Library development office Public services / user feedback committee Development officer Library development Public relations Collections division ...

Author:

Publisher: Association of Research Libr

ISBN: UOM:39015042082936

Category: Academic libraries

Page: 109

View: 253

Categories: Academic libraries

Creative Library Marketing and Publicity

Creative Library Marketing and Publicity

See also marketing plan; promotional videos; promotion/ publicity campaigns; public relations strategies; school library advocacy Plano Public Library System, 31–45 positioning statement, ...

Author: Robert J. Lackie

Publisher: Rowman & Littlefield

ISBN: 9781442254220

Category: Language Arts & Disciplines

Page: 204

View: 900

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Categories: Language Arts & Disciplines

Library Marketing and Communications

Library Marketing and Communications

Promotion can be a very useful activity to support your larger marketing and public relations efforts. ... That's why I encourage libraries to shift from putting all of their efforts into promotion to taking a more strategic approach ...

Author: Cordelia Anderson

Publisher: American Library Association

ISBN: 9780838947999

Category: Language Arts & Disciplines

Page: 176

View: 861

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Categories: Language Arts & Disciplines

Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries

By continuing to explore new approaches to marketing and public relations , librarians can keep these processes dynamic and growing , which is essential for keeping them relevant and up - to - date . If the processes become static ...

Author: Cosette N. Kies

Publisher: Metuchen, N.J. : Scarecrow Press

ISBN: UCAL:B4214124

Category: Business & Economics

Page: 202

View: 569

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Categories: Business & Economics

Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan

The public relations planners took the notion to heart , and that's how the PIGS ( Partners in a Great System : Library Advocacy through Partnerships ) campaign was born . The objective was to have more than 100 PIGS given themes ...

Author: Patricia H. Fisher

Publisher: American Library Association

ISBN: 0838909094

Category: Language Arts & Disciplines

Page: 135

View: 104

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Categories: Language Arts & Disciplines

Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science

Sager, Donald, ed., “Professional Views: Critical Issues Facing Public Libraries," Public Libraries 30 (1) (January/February 1991 ), l6. 5. Martin, Lowell A. In Kies. Cosette, Marketing and Public Relations for Libraries (Metuchen, ...

Author: Linda S Katz

Publisher: Routledge

ISBN: 9781136413797

Category: Language Arts & Disciplines

Page: 270

View: 198

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Categories: Language Arts & Disciplines

Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World

CILIP sees marketing as a key skill for library and information professionals, as marketing is vital in an increasingly competitive and performance-managed world. CILIP's Publicity and Public Relations Group was established in 1983 and ...

Author: James L. Mullins

Publisher: Walter de Gruyter

ISBN: 9783598440267

Category: Language Arts & Disciplines

Page: 382

View: 237

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Categories: Language Arts & Disciplines

Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que

Education and Research for Marketing and Quality Management in Libraries   La formation et la recherche sur le marketing et la gestion de la qualit   en biblioth  que   La formation et la recherche sur le marketing et la gestion de la qualit   en biblioth  que

It is not that marketing/public relations are unimportant to libraries, nor that quality management is unrelated to marketing. It is the direct relationship implied between the two in the call for papers for this conference that is ...

Author: Réjean Savard

Publisher: Walter de Gruyter

ISBN: 9783110962215

Category: Language Arts & Disciplines

Page: 336

View: 529

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Categories: Language Arts & Disciplines

Encyclopedia of Library History

Encyclopedia of Library History

Marketing and Public Relations in Libraries . 1987 . war effort . By the 1920s primitive statewide library publicity campaigns were not uncommon . The publications of the ALA Publishing Committee and the Library Extension Division ( LED ) ...

Author: Wayne A. Wiegand

Publisher: Taylor & Francis

ISBN: 0824057872

Category: Language Arts & Disciplines

Page: 707

View: 840

"The Encyclopedia of library history focuses on the historical development of the library as an institution."--Page ix.
Categories: Language Arts & Disciplines

Encyclopedia of Library and Information Science

Encyclopedia of Library and Information Science

Public Relations in Business , Government , and Society : A Bibliographic Guide . Libraries Unlimited . Englewood , CO . 1989 . p . xi . 32 . Ref . 27 . pp . 7 . 24-30 . C. N. Kies . Marketing and Public Relations for Libraries ...

Author: Allen Kent

Publisher: CRC Press

ISBN: 0824722779

Category: Language Arts & Disciplines

Page: 376

View: 953

"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
Categories: Language Arts & Disciplines