Music Marketing for the DIY Musician

Music Marketing for the DIY Musician

This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the ...

Author: Bobby Borg

Publisher: Hal Leonard Corporation

ISBN: 9781495002007

Category: Music

Page: 400

View: 538

(Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing. This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters and music that gets heard!
Categories: Music

The Indie Guide to Music Marketing and Money

The Indie Guide to Music  Marketing and Money

Another Guerilla Marketing tool that may help your music be heard is to load it up
to a file sharing server. You can only do this if you wrote the music and lyric AND
you own the publishing rights or you'll be committing copyright infringement.

Author: Jaci Rae

Publisher:

ISBN: 9780974622941

Category:

Page:

View: 780

Categories:

Music Marketing

Music Marketing

Press, Promotion, Distribution, and Retail Mike King ... Generally, each student
createsa onehour playlist (under the supervision of the music director) comprised
ofwhatever they feel like playing: new music, oldmusic, live performances, ...

Author: Mike King

Publisher: Hal Leonard Corporation

ISBN: 9781458429476

Category: Music

Page: 224

View: 823

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Categories: Music

This Business of Global Music Marketing

This Business of Global Music Marketing

Global Strategies for Maximizing Your Music's Popularity and Profits Tad Lathrop.
This book is a companion volume, of sorts, to my other book on the music
business, This Business of Music Marketing and Promotion. That book provides ...

Author: Tad Lathrop

Publisher: Billboard Books

ISBN: 9780307830128

Category: Music

Page: 288

View: 946

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Categories: Music

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician

Written for musicians by a veteran musician, Music Marketing for the DIY
Musician is a strategic, step-bystep guide to producing a fully customized, low-
budget plan of attack for marketing one's music. Presented in a conversational
tone, ...

Author: Bobby Borg

Publisher: Rowman & Littlefield Publishers

ISBN: 9781538134634

Category: Music

Page: 392

View: 449

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Categories: Music

Jazz Sells Music Marketing and Meaning

Jazz Sells  Music  Marketing  and Meaning

and Advertising, ̄ inthe Grove Music Online, andRichard A. Peterson gestures
towards the role of corporate sponsorship in his comments on countrymusic
radioprogramming in his book, Creating Country Music: Fabricating Authenticity ...

Author: Mark Laver

Publisher: Routledge

ISBN: 9781317699781

Category: Music

Page: 246

View: 568

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Categories: Music

Guerrilla Music Marketing Handbook

Guerrilla Music Marketing Handbook

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Author: Bob Baker

Publisher: Bob Baker

ISBN: 0971483892

Category: Business & Economics

Page: 183

View: 912

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.
Categories: Business & Economics

This Business of Music Marketing and Promotion

This Business of Music Marketing and Promotion

The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have to.

Author: Tad Lathrop

Publisher: Bpi Communications

ISBN: UOM:39015043819997

Category: Music

Page: 308

View: 422

The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Categories: Music

Breaking the code

Breaking the code

Breaking the Code: Becoming a music marketing sniper. These are words that people type into the search engines.

Author: Lee Bradshaw

Publisher: 1212DIGITAL INC

ISBN:

Category: Business & Economics

Page: 114

View: 293

Breaking the Code: Becoming a music marketing sniper. These are words that people type into the search engines. The reason a lot of internet marketing fails is that people do not know how to select keywords that will align buyers with a product. Keywords such as your group name itself can be one of the many phrases you will use for people to find you and your music to know you exist. You have to look for specific terms such as "Hip-hop Music In Houston," this is what they call a long tail keyword, it's particular to what is being searched for and around that term is how people will find you. Now, of course, this is just an example of how this is done. You will have to do your research to see what applies to you. But using our model for this form of music marketing promotion, and you were a hip hop artist from Houston, this term is what they would be searching for online. This would be one of the keywords you would use to build your online campaign. Another way to drive traffic to your site to sell music is article marketing and blogs. People view blogs and articles as a reliable source of information coming first hand from the blog owner or article writer. It's a great way to get yourself backlinks to your site from other writers and an excellent idea to share information and increase your page ranks. "Artist Data" is a free service that solves the challenge of updating by automatically updating artist websites, social network sites, Twitter, local press, concert databases, official news feeds, and even tour books. Other music marketing promotion tactics include "Internet Radio" there's AOL, Imeem, Last FM, Pandora, and Yahoo to name a few, also if you go to SoundExchange" they collect royalties from the internet, cable, and satellite radio stations then pays those royalties to the performing artist.What you will learn in this book:Utilizing Social Networking for Online Music MarketingMusic Marketing and Promotion - What's the Difference?Instructions to Market Music: An Effective No-Fail 3 Step Music Marketing Formula That WorksOnline Music Marketing Strategies: How Helping Others Can Help YouBand Promotion - Free Music MarketingOther ways could be doing worldwide press releases on your group via "PR Web" only when you are ready for this. You must first have a user-friendly website where people can go and purchase your music without any hassle in getting the music.
Categories: Business & Economics

Guerrilla Music Marketing Handbook

Guerrilla Music Marketing Handbook

The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective.

Author: Bob Baker

Publisher: Mel Bay Publications

ISBN: 0971483809

Category: Music

Page: 160

View: 784

The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career. Within these pages you'll find: - Dozens of simple, high-impact ways to promote yourself, your band or your new release - Tips on how to double your music sales (in 90 days or less) - 25 ways to finance your next recording project, music video or major equipment purchase - The 29 most important elements in creating sizzling music publicity materials. --Publisher.
Categories: Music

Xtreme Music Marketing

Xtreme Music Marketing

Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true.

Author: Susan Crandall

Publisher: Lulu.com

ISBN: 9781411674318

Category: Music

Page: 108

View: 195

Xtreme Music Marketing is a guide for musicians in the world of marketing. Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true. They have been used and are successful in their attempts. All you have to do is follow the techniques.
Categories: Music

Global Marketing Management

Global Marketing Management

The new company is to be named Sony BMG and will include a wide array of
artists , including Aerosmith , Beyonce and Britney Spears . rock and Global
Music Market Share 2002 Music label Market share ( % ) and other media ,
declining ...

Author: Kiefer Lee

Publisher: Oxford University Press, USA

ISBN: IND:30000100601495

Category: Business & Economics

Page: 582

View: 615

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.
Categories: Business & Economics

Guerrilla Music Marketing Online

Guerrilla Music Marketing Online

Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools.

Author: Bob Baker

Publisher: Bob Baker

ISBN: 0971483876

Category: Music

Page: 180

View: 723

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.
Categories: Music

Internet Marketing

Internet Marketing

A Pew Internet & American Life study reported that illegal onCompetitive
Environment line music file swapping fell over 50 percent after the Piper Jaffray
reports that online music market revenues introduction of iTunes in the last six
months of ...

Author: Carolyn F. Siegel

Publisher: South-Western College

ISBN: CORNELL:31924109340392

Category: Business & Economics

Page: 386

View: 649

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
Categories: Business & Economics

Marketing Media Decisions

Marketing   Media Decisions

MEDIA - DRIVEN MUSIC MARKETING EM = mc2 EMPHASIZE THE MEDIA TO
MAXIMIZE THE CONCEPT T hat's our formula . And Westwood with recent
success stories like Foreigner ( with Coca - Cola USA ) , One delivers .
Converting your ...

Author:

Publisher:

ISBN: UOM:35128001695830

Category: Advertising

Page:

View: 356

Categories: Advertising

The Music Industry Markets and Methods for the 70 s

The Music Industry  Markets and Methods for the 70 s

31 A Lesson From Marketing Pop JAMES FREY Director of marketing , Ampex
Records , New York , New York The serious music market has been declining
over the past 20 years . Today in the United States it is estimated to be slightly
less ...

Author:

Publisher:

ISBN: STANFORD:36105042480850

Category: Music

Page: 324

View: 494

Categories: Music

Artists and Music Marketing in Nepal A Study on Artists Need for Marketing Communication

Artists and Music Marketing in Nepal  A Study on Artists  Need for Marketing Communication

The rapid increase in internet and new technology have overhauled the business world.

Author: Krijen Tuladhar

Publisher:

ISBN: OCLC:1190673007

Category:

Page: 92

View: 969

The rapid increase in internet and new technology have overhauled the business world. It has influenced the global music industry in particular. This thesis focus on Nepalese artists and music promotion, marketing, and relation to the music environment. Due to a decrease in CDs sales globally and economical consumers, the current music industry is struggling to keep up the revenue streams alive. In the advent of digital and new technology, the music industry struggles to deal with the benefit of change. This thesis scrutinizes the Nepalese music market and how marketing channels should be designed to promote artists and music appropriately and beneficially.There lie several factors and perspectives that has got to be thought-about in devising a marketing plan that is advantageous to the artist and the record label as well as mollifying to the consumers. In this explorative study, the perspectives of artists, music consumers, and the music industry are the main part of the paper. In analyzing the data, artists, therefore, have many needs concerning promotion, marketing and media attention and handling other business activities. Furthermore, many record labels and marketers are hesitant to forget traditional business models of promoting artists and there is an underlying ignorance as to which marketing tools are ultimately effective.In answering what options do musicians and artists have to promote themselves in Nepal, the author concluded that there are various options that artist could use to promote themselves in the current music environment by using both traditional method and emerging digital trend, especially social media. When devising a marketing promotion plan, it is important to embrace change and asses artists individual needs in line with consumer wants. Finally, this thesis heavily relies on books, journals, annual reports on the global music industry, as well as websites relevant to the topic issue. This paper believes that building the relationships be
Categories:

Record Label Marketing

Record Label Marketing

As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

Author: Clyde Philip Rolston

Publisher: CRC Press

ISBN: 9781134705481

Category: Technology & Engineering

Page: 472

View: 131

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Categories: Technology & Engineering

Cases in Marketing

Cases in Marketing

Sheet Music had since been referred to as “ the company within the company ” .
Sheet Music Division claimed 10 percent of the sheet music market in its target
area , which comprised New England , New Jersey and New York east of Buffalo
 ...

Author: Norman A. P. Govoni

Publisher:

ISBN: UOM:39076006629500

Category: Marketing

Page: 268

View: 411

Categories: Marketing

The Latin Explosion Media Audiences and the Marketing of Latino Panethnicity

The  Latin Explosion   Media Audiences  and the Marketing of Latino Panethnicity

F . “ It ' s not crossover , it ' s stepover ” In his work on African American popular
music , Rebee Garofalo defines crossover as “ that process whereby an artist or a
recording from a secondary ' marketing category like country and western , Latin
 ...

Author: Katynka Zazueta Martinez

Publisher:

ISBN: STANFORD:36105127431943

Category: Hispanic American mass media

Page: 666

View: 635

Categories: Hispanic American mass media