Podcast Academy The Business Podcasting Book

Podcast Academy  The Business Podcasting Book

Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more.

Author: Michael Geoghegan

Publisher: Taylor & Francis

ISBN: 9781136031939

Category: Language Arts & Disciplines

Page: 448

View: 644

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Categories: Language Arts & Disciplines

Podcast Academy The Business Podcasting Book

Podcast Academy  The Business Podcasting Book

Launching, Marketing, and Measuring Your Podcast Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele ... A business can learn a lot about their consumers through engaging them with podcasts.

Author: Michael Geoghegan

Publisher: CRC Press

ISBN: 9781136031946

Category: Language Arts & Disciplines

Page: 448

View: 505

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Categories: Language Arts & Disciplines

Podcast Academy

Podcast Academy

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

Author: Michael Geoghegan

Publisher:

ISBN: OCLC:1153399302

Category: Marketing

Page: 0

View: 103

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Categories: Marketing

Producing Video Podcasts

Producing Video Podcasts

... Internet Business Mastery (www.internetbusinessmastery. com) The Business of Podcasting and New Media (www.paulcolligan. com) Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast by Michael ...

Author: Richard Harrington

Publisher: CRC Press

ISBN: 9781136059667

Category: Computers

Page: 249

View: 509

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.
Categories: Computers

Frontiers of Language and Teaching Proceedings of the 2010 International Online Language Conference IOLC 2010

Frontiers of Language and Teaching  Proceedings of the 2010 International Online Language Conference  IOLC 2010

(2008), Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast, Elsevier, Boston. Haygood, D.M. (2007), “A status report on podcast advertising”, Journal of Advertising Research, Vol. 47 No.

Author: Azadeh Shafaei

Publisher: Universal-Publishers

ISBN: 9781612330006

Category:

Page:

View: 764

This collection is comprised of papers submitted to the 3rd International Online Language Conference (IOLC) held in September 2010. IOLC 2010 was a two-day conference which aimed to provide a forum for academics, practitioners, experts and students to debate current international issues and challenges in the broad area of language learning and teaching. This annual world-renowned conference takes place over the internet, allowing participants to save accommodation and flight expenses and at the same time helping to save our planet by reducing CO2 emissions. All submitted papers went through a double blind review process before a decision was made. This was to ensure the quality level of the conference is kept high.
Categories:

The Complete Idiot s Guide to Target Marketing

The Complete Idiot s Guide to Target Marketing

A Guide for Small Business Blogging, by Andy Wibbels, published by Portfolio (2006) The Secret Power of Blogging: How to ... Podcasting Tools www.podcasting-tools.com Podcast Academy: The Business Podcasting Book: Launching, Marketing, ...

Author: Susan Friedmann

Publisher: Penguin

ISBN: 9781101148525

Category: Business & Economics

Page: 423

View: 614

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques
Categories: Business & Economics

Professional Web Video

Professional Web Video

... The Business of Podcasting and New Media (www.paulcolligan.com) • Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast by Michael Geoghegan, Greg Cangialosi, Ryan Irelan, and Tim Bourquin ...

Author: Richard Harrington

Publisher: Taylor & Francis

ISBN: 9781136022579

Category: Language Arts & Disciplines

Page: 306

View: 511

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
Categories: Language Arts & Disciplines

Encyclopedia of Cyber Behavior

Encyclopedia of Cyber Behavior

New York, NY: Basic Books. Geoghegan, M., Cangialosi, G., Irelan, R., Bourquin, T., Bourquin, T., & Vogele, C. (2008). Podcast academy: the business podcasting book: launching, marketing, and measuring your Podcast.

Author: Yan, Zheng

Publisher: IGI Global

ISBN: 9781466603165

Category: Computers

Page: 1632

View: 601

"This book offers a complete look into the field of cyber behavior, surveying case studies, research, frameworks, techniques, technologies, and future developments relating to the way people interact and behave online"--Provided by publisher.
Categories: Computers

Digital Transformation is 10 Tech and 90 Human Practical Example Mitsubishi Electric CNC

Digital Transformation is 10   Tech and 90   Human     Practical Example Mitsubishi Electric CNC

by Roman Gaida (Head of Division EMEA, Mitsubishi Electric) from the handbook Digital Competence and Future Skills Particularly in a world, in which the shortage of skilled people is increasingly becoming a challenge for companies, it is ...

Author: Roman Gaida

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 9783446475441

Category: Business & Economics

Page: 97

View: 459

by Roman Gaida (Head of Division EMEA, Mitsubishi Electric) from the handbook Digital Competence and Future Skills Particularly in a world, in which the shortage of skilled people is increasingly becoming a challenge for companies, it is important to identify, promote and retain talent. This is done through the perception of the person, who leads the team, the identification of future perspectives, the joint development of competencies and the firm integration into the team. This book chapter describes the implementation of digital transformation at Mitsubishi Electric Europe CNC. The company has found a sustainable as well as a successful way for doing business successfully in the VUCA world as well as being ready for the future. At the same time, the cultural transformation is neither complete nor over. The new team understanding is the core of every day’s collaboration. It needs to be actively shaped each day and attention needs to be paid to upholding the team's values. Living a new culture includes constantly questioning current decisions and dynamics, such as interactions, and changing or adopting them, if necessary. The handbook Digital Competence and Future Skills provides comprehensive insight into the future of competencies and learning and the transformation of business. For the first time, leading companies from a wide range of industries around the world provide concrete insights into their comprehensive approaches to transformation, competence management, culture change, and learning and development. In addition, leading scientists and institutions use the latest research findings to assess where we are today and what is to come in the future. #digicompetencebook #digikompetenzbuch #digikompetenzpodcast www.youtube.com/watch?v=NjxASUdSCAI
Categories: Business & Economics

Secrets of Podcasting

Secrets of Podcasting

An introduction to podcasting describes the technology and techniques involved in mass audio blogging, explaining how to find, create, and distribute podcasts; describing essential hardware and software; and discussing distribution options ...

Author: Bart Farkas

Publisher: Peachpit Press

ISBN: UOM:39015063210580

Category: Computers

Page: 212

View: 259

An introduction to podcasting describes the technology and techniques involved in mass audio blogging, explaining how to find, create, and distribute podcasts; describing essential hardware and software; and discussing distribution options and legal issues.
Categories: Computers