Political Advertising in the United States

Political Advertising in the United States

At the same time, it is also true that some voters, some of the time, are influenced by political ads. If this influence occurs because voters are learning (accurate) information that they did not previously know—more on this in Chapter ...

Author: Erika Franklin Fowler

Publisher: Routledge

ISBN: 9781000468090

Category: Political Science

Page: 198

View: 313

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Categories: Political Science

Crowded Airwaves

Crowded Airwaves

The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; ...

Author: James A. Thurber

Publisher: Brookings Institution Press

ISBN: 9780815798958

Category: Political Science

Page: 196

View: 794

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
Categories: Political Science

An Introduction to Political Communication

An Introduction to Political Communication

Recent developments covered in the new edition include: * the re-election of New Labour in 2001 * the changes in government information and communication policy introduced by the Blair administration since 1997 * the 2000 election of George ...

Author: Brian McNair

Publisher: Routledge

ISBN: 9781134398751

Category: Social Science

Page: 276

View: 219

An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition include: * the re-election of New Labour in 2001 * the changes in government information and communication policy introduced by the Blair administration since 1997 * the 2000 election of George W. Bush in the United States * the NATO interventions in Kosovo and the former Yugoslavia * the implications for international political communication of September 11 * the emergence of Al-Quaida and the war on terror.
Categories: Social Science

Routledge Handbook of Political Advertising

Routledge Handbook of Political Advertising

History of Political Ads in the US The presidential election of 1952 marks the beginning of televised political advertising in the US (West, 2014). The Republican Party engaged Madison Avenue advertising executive Rosser Reeves to ...

Author: Christina Holtz-Bacha

Publisher: Routledge

ISBN: 9781317439776

Category: Political Science

Page: 418

View: 414

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Categories: Political Science

Negative Political Advertising

Negative Political Advertising

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical ...

Author: Karen S. Johnson-Cartee

Publisher: Routledge

ISBN: 9781135439255

Category: Business & Economics

Page: 332

View: 918

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Categories: Business & Economics

Winning Elections with Political Marketing

Winning Elections with Political Marketing

The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery ...

Author: Philip J Davies

Publisher: Routledge

ISBN: 9781136450433

Category: Business & Economics

Page: 256

View: 841

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Categories: Business & Economics

Handbook of Political Communication Research

Handbook of Political Communication Research

Over the past five decades, since its first appearance in campaigns in the 1950s, political advertising has evolved into the dominant form of communication between candidates and voters in the United States. In a variety of forms and ...

Author: Lynda Lee Kaid

Publisher: Routledge

ISBN: 9781135650940

Category: Language Arts & Disciplines

Page: 560

View: 602

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
Categories: Language Arts & Disciplines

Political Advertising in the 2014 European Parliament Elections

Political Advertising in the 2014 European Parliament Elections

This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of ...

Author: Christina Holtz-Bacha

Publisher: Springer

ISBN: 9781137569813

Category: Social Science

Page: 243

View: 598

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
Categories: Social Science

The Politics of Representation

The Politics of Representation

In this important new book, an international team of experts critically examines issues of democratic representation in three culturally diverse nations whose governments are elected under systems of proportional representation - New ...

Author: Juliet Roper

Publisher: Peter Lang

ISBN: 0820461482

Category: Political Science

Page: 196

View: 788

As societies have become ever more complex, coupled with the increased power of the media, electoral campaigns have become a key focus of political communication research. In this important new book, an international team of experts critically examines issues of democratic representation in three culturally diverse nations whose governments are elected under systems of proportional representation - New Zealand, Germany, and Italy. The authors examine the power plays at work in the development and implementation of proportional representation in their respective countries and they consider the ways in which the electoral system has impacted election campaign strategies. The final chapter by Douglas Kellner (George F. Kellner Philosophy of Education Chair, Social Sciences and Comparative Education, UCLA) relates the issue to contemporary politics in the United States by using the 2000 U.S. presidential election to investigate the ways in which democracy is served, and disserved, by the electoral system.
Categories: Political Science

United States Tax Reporter

United States Tax Reporter

162 - 20 Expenditures attributable to lobbying , political campaigns , attempts to influence legislation , etc . , and certain advertising . Caution : The Treasury has not yet amended Reg § 1 . 162 - 20 to reflect changes made by P . L ...

Author:

Publisher:

ISBN: STANFORD:36105062340521

Category: Income tax

Page: 1724

View: 349

Categories: Income tax