Political Campaigns and Political Advertising

Political Campaigns and Political Advertising

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political "spin."

Author: Frank W. Baker

Publisher: Greenwood

ISBN: IND:30000124544226

Category: Business & Economics

Page: 196

View: 181

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political "spin."
Categories: Business & Economics

Political Campaigns and Political Advertising A Media Literacy Guide

Political Campaigns and Political Advertising  A Media Literacy Guide

A Media Literacy Guide Frank W. Baker. 21. Amanda Cox, Farhana Hossain, Vu Nguyen, “In Their Ads: The Words They Use,” TNS Media Intelligence/CMAG data, New York Times, December 27, 2007, ...

Author: Frank W. Baker

Publisher: ABC-CLIO

ISBN: 9780313347566

Category: Political Science

Page: 196

View: 771

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Categories: Political Science

Guide to U S Elections

Guide to U S  Elections

Baker, Frank W. Political Campaigns and Political Advertising: A Media Literacy Guide. Santa Barbara, Calif.: Greenwood, 2009. Baldino, Thomas J. and Kyle L. Kreider. U.S. Election Campaigns: A Documentary and Reference Guide.

Author: Deborah Kalb

Publisher: CQ Press

ISBN: 9781483380353

Category: Political Science

Page: 2189

View: 912

The CQ Press Guide to U.S. Elections is a comprehensive, two-volume reference providing information on the U.S. electoral process, in-depth analysis on specific political eras and issues, and everything in between. Thoroughly revised and infused with new data, analysis, and discussion of issues relating to elections through 2014, the Guide will include chapters on: Analysis of the campaigns for presidency, from the primaries through the general election Data on the candidates, winners/losers, and election returns Details on congressional and gubernatorial contests supplemented with vast historical data. Key Features include: Tables, boxes and figures interspersed throughout each chapter Data on campaigns, election methods, and results Complete lists of House and Senate leaders Links to election-related websites A guide to party abbreviations
Categories: Political Science

Mastering Media Literacy

Mastering Media Literacy

Advertisements, television shows, the cover of an entertainment magazine, and a movie poster—all of these are texts designed to be read and analyzed. ... Political campaigns and political advertising: A media literacy guide.

Author: Heidi Hayes Jacobs

Publisher: Solution Tree Press

ISBN: 9781936764570

Category: Education

Page: 176

View: 986

Discover the role media can play in preparing students to compete in a global society in which cultures, economies, and people are constantly connected. Learn how to merge technology and instruction successfully, giving students greater access to knowledge and making learning more meaningful. The authors provide practical tips for incorporating media literacy into the traditional curriculum.
Categories: Education

Routledge Handbook of Political Marketing

Routledge Handbook of Political Marketing

Baker, F.W. (2009) Political Campaigns and Political Advertising: A Media Literacy Guide, Santa Barbara, CA: Greenwood Press. Ballew II, C.C. and Todorov, A. (2007) 'Predicting Political Elections from Rapid and Unreflective Face ...

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 9781136597435

Category: Business & Economics

Page: 408

View: 865

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Categories: Business & Economics

Political and Civic Leadership

Political and Civic Leadership

America Now, ran positive ads full of what were intended to be inspiring and emotionally positive images. In this sense, political campaigns are not just for ... Political campaigns and political advertising: A media literacy guide.

Author: Richard A. Couto

Publisher: SAGE Publications

ISBN: 9781452266343

Category: Political Science

Page: 1184

View: 448

I jumped at the chance to shepherd this collection. This was personal for me. In the past, when I had prepared to teach courses on political leadership, I had come up with a dearth of recent scholarly attention to the topic. Perhaps my perspective on politics and leadership exacerbated the difficulty of my search. I had in mind a politics that touched all aspects of power and authority in our lives (not just government), encouraged the moral imagination, and affirmed human agency that could make the future better than the present. I searched with limited success for material that would explain how all of us shape and are shaped by politics. My perspective on leadership may have also hindered my search. I had in mind the simple notion of taking initiative on behalf of shared values. I found too little material about leadership that extended beyond the spectacle of authority and its assumption of hierarchy. I wanted to explain that each of us, regardless of our place in a hierarchy, has a calling to lead - to act on behalf of our moral imagination. Editing this volume permitted me the chance to develop the material I sought. I (as well as other teachers) no longer have a shortage of material relating politics and leadership with each other. From the Introduction
Categories: Political Science

The Praeger Handbook of Media Literacy 2 volumes

The Praeger Handbook of Media Literacy  2 volumes

Political Campaigns and Political Advertising: A Media Literacy Guide. Santa Barbara, CA: Greenwood Press. Baran, Stanley J., & Davis, D. K. (2012). Mass Communication Theory: Foundations, Ferment, and Future (6th ed.).

Author: Art Silverblatt

Publisher: ABC-CLIO

ISBN: 9780313392825

Category: Social Science

Page: 1007

View: 839

This groundbreaking two-volume set provides readers with the information they need to grasp new developments in the swiftly evolving field of media literacy.
Categories: Social Science

Encyclopedia of Journalism

Encyclopedia of Journalism

Discusses the political economy of audiences and how they are delivered to advertisers, ratings wars waged by broadcasters, and the development ... Baker, Frank W. Political Campaigns and Political Advertising: A Media Literacy Guide.

Author: Christopher H. Sterling

Publisher: SAGE Publications

ISBN: 9781452261522

Category: Language Arts & Disciplines

Page: 3131

View: 796

"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Categories: Language Arts & Disciplines

Handbook of Research on Media Literacy Research and Applications Across Disciplines

Handbook of Research on Media Literacy Research and Applications Across Disciplines

Frank Baker is the author of Close Reading the Media (Routledge, 2017); Media Literacy in the K-12 Classroom, 2" ed (ISTE, 2016); Political Campaigns & Political Advertising, A Media Literacy Guide (Greenwood Press, 2009); and Coming ...

Author: Yildiz, Melda N.

Publisher: IGI Global

ISBN: 9781522592631

Category: Social Science

Page: 433

View: 118

The digital age has made it easy for anyone, even those with limited technology proficiency, to create some form of media. With so many different types of media and the sheer volume of information coming from a wide array of sources, media literacy has become an essential skill that can be very difficult to learn and teach. The Handbook of Research on Media Literacy Research and Applications Across Disciplines aims to present cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. An assemblage of innovative findings centered on national and international perspectives, with topics including critical thinking and decision-making processes, smart consumerism, recognizing point-of-view, media influence, responsible media creation, cyber threats, media literacy instruction, among others, this book is ideally designed for educators, researchers, activists, instructional designers, media specialists, and professionals.
Categories: Social Science

Close Reading the Media

Close Reading the Media

In my book, Political Campaigns & Political Advertising: A Media Literacy Guide, I observed that politicians need the media, and media companies and reporters need politicians. It's a two-way street: the politician depends on media ...

Author: Frank Baker

Publisher: Routledge

ISBN: 9781315443027

Category: Education

Page: 154

View: 827

Teach middle school students to become savvy consumers of the TV, print, and online media bombarding them every day. In this timely book copublished by Routledge and MiddleWeb, media literacy expert Frank W. Baker offers thematic lessons for every month of the school year, so you can engage students in learning by having them analyze the real world around them. Students will learn to think critically about photos, advertisements, and other media and consider the intended purposes and messages. Topics include: Helping students detect fake news; Unraveling the messages in TV advertising; Looking at truth vs propaganda in political ads and debates; Revealing how big media influences the news we read; Understanding how pictures changed America during the Civil Rights Movement; Exploring the language of film and the symbols of costume design; Thinking about how media appeals to our emotions; Examining branding, product placement, and the role of celebrity; Reading and interpreting iconic news images; And much, much more! In addition, the book’s lesson plans contain connections to key standards and step-by-step activities you can use immediately. With this practical book, you’ll have all the tools and ideas you need to help today’s students successfully navigate their media-filled world.
Categories: Education