READYTO USE BCLD HEADLINE ALPHABETS Selected and arranged by DAN X.SOLO The most effective typeface styles for headlines are bold, simple, instantly communicative. Graphic artist Dan X. Solo has selected eight headline typefaces that ...
Author: Dan X. Solo
Publisher: Courier Corporation
Bold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.
Trans for use on filn for those who 1 Mechanical and Ready - Made Lettering 1ERIN t in curves , and The foregoing d . ... Template sets , with several kinds and sizes of letters , are moderate in ge , bold letter cost .
By the time you're ready for a display ad, you won't have to guess what you should use for a headline because you'll ... name of your company in big bold letters across the top of the ad where you'd really want your headline to appear.
Author: Robert Imbriale
Publisher: John Wiley & Sons
Category: Business & Economics
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy
Use a bold headline to attract attention . 2. Sell a solution Remember that people don't buy products or ser- vices per se , they buy solutions to problems . Letters that sell are letters that address a problem head on and offer the ...
Author: Moi Ali
Publisher: Kogan Page Publishers
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
About an hour and a half later I went back, but this man was not yet in so I just waited for him. In due time he appeared and I went ... Then I pointed out the use of the word “homosexuality” in bold type at the heading of this article.
Author: Craig M. Loftin
Publisher: SUNY Press
Category: Social Science
Collection of letters written to the first openly gay magazine in the United States.
Leaders are the dots, or line of spaced periods, that connect entries to page numbers in a table of contents. ... 35 Use Headlines. ... Bold headlines like “Suggested next steps” show that you are results oriented.
Author: Deborah Dumaine
Category: Business & Economics
Fast, accurate answers to all your business writing questions will be at your fingertips when you put this handy, carry-it-anywhere reference to work for you. Packed with practical guidance and real-world examples, it helps you ? write better business documents in half the time ? design winning proposals ? generate e-mail that commands attention ? create presentations and reports that achieve results ? use visuals to maximum effect ? choose from many sample documents for inspiration ? write with greater clarity and impact ? avoid redundancy, stiff phrasing, and "bureaucratic" writing ? make every word count ? handle complex technical topics with ease ? learn the fine art of sending bad news ? organize formal documents for impact ? choose the best formatting techniques ? avoid embarrassing mistakes in grammar and usage.
That is why Indian newspapers commonly prefer to use regular and bold formats only. The regular weight is used for most headlines while the bold format is used for headlines that need special display; the latter catches a reader's eye ...
Author: Sunil Saxena
Category: Language Arts & Disciplines
This book treats headline writing as a craft that can be learned, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in the functions of a headline; the ways to write a headline; the different kinds of headlines;and the do’s and don’ts of headline writing. The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. All these have been taken from the Indian media.