Retail Product Management

Retail Product Management

With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks.

Author: Rosemary Varley

Publisher: Routledge

ISBN: 9781317703037

Category: Business & Economics

Page: 300

View: 272

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.
Categories: Business & Economics

Retail Product Management

Retail Product Management

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the ...

Author: Rosemary Varley

Publisher: Psychology Press

ISBN: 0415216052

Category: Business & Economics

Page: 247

View: 118

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. The book is designed to be challenging, yet approachable to students, linking established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. The text also offers additional features, such as learning objectives, boxed features, review questions, chapter introduction and summary, and international and multi-sector case studies.
Categories: Business & Economics

Retail Product Management

Retail Product Management

Chapter 2 The role of retail product managers LEARNING OBJECTIVES The purpose of this chapter is to : Develop an overall understanding of the retail product ...

Author: Rosemary Varley

Publisher: Psychology Press

ISBN: 0415327148

Category: Business & Economics

Page: 263

View: 599

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Categories: Business & Economics

Principles of Retailing

Principles of Retailing

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective.

Author: Mohammed Rafiq

Publisher: Macmillan International Higher Education

ISBN: 9781137354525

Category: Business & Economics

Page: 356

View: 828

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Categories: Business & Economics

New Product Management

New Product Management

Author: Eberhard Eugen Scheuing

Publisher:

ISBN: UOM:39076005759605

Category: Diffusion of innovations

Page: 307

View: 634

Categories: Diffusion of innovations

Pricing Retail Deposit Products

Pricing Retail Deposit Products

... Senior management - Retail management - Marketing management - Product management - Product development - Retail platform staff - Financial management ...

Author: Deborah L. Colletti

Publisher:

ISBN: PSU:000013072186

Category: Asset-liability management

Page: 97

View: 693

Categories: Asset-liability management

Luxury Retail Management

Luxury Retail Management

This book will become required reading for those willing toexpand their expertise in luxury management." —Daniel Piette, Chairman of L Capital; President ofLVMH Investments Funds The relationship between luxury brands and the people who ...

Author: Michel Chevalier

Publisher: John Wiley & Sons

ISBN: 9780470830291

Category: Business & Economics

Page: 384

View: 438

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Categories: Business & Economics

Retail Management

Retail Management

Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations.

Author: Prabhu TL

Publisher: Nestfame Creations Pvt. Ltd.

ISBN:

Category: Business & Economics

Page: 247

View: 340

Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.
Categories: Business & Economics

How to Sell to Retail

How to Sell to Retail

Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--

Author: Clare Rayner

Publisher: Kogan Page Limited

ISBN: 0749466804

Category: Business & Economics

Page: 244

View: 853

"For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
Categories: Business & Economics

Product Management 2E

Product Management  2E

Author: Anandan

Publisher: Tata McGraw-Hill Education

ISBN: 0070153248

Category: Product management

Page: 251

View: 369

Categories: Product management

Retail Analytics

Retail Analytics

This book addresses the challenging task of demand forecasting and inventory management in retailing.

Author: Anna-Lena Sachs

Publisher: Springer

ISBN: 9783319133058

Category: Business & Economics

Page: 111

View: 624

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the causal relationship between demand and external factors such as price and weather is proposed. The book subsequently demonstrates the benefits of this new approach in numerical studies that utilize real data collected at a large European retail chain. Furthermore, the book derives an optimal inventory policy for a multi-product setting in which the decision-maker faces an aggregated service level target, and analyzes whether the decision-maker is subject to behavioral biases based on real data for bakery products.
Categories: Business & Economics

Retail Category Management

Retail Category Management

The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory ...

Author: Alexander Hübner

Publisher: Springer Science & Business Media

ISBN: 3642224776

Category: Business & Economics

Page: 153

View: 203

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Categories: Business & Economics

Retail Management

Retail Management

To show the ways in which retail institutions mit that some of their firms ... To study retailers on the basis of ownership franchisees in new - product ...

Author: Barry Berman

Publisher:

ISBN: PSU:000031635721

Category: Retail trade

Page: 125

View: 545

Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.
Categories: Retail trade

Luxury Retail and Digital Management

Luxury Retail and Digital Management

This book presents the dos and don'ts of this activity and describes how digital resources can provide additional and effective management tools." —Roberta Crespi, Associate Professor of Business Administration and Director of EMLUX - ...

Author: Michel Chevalier

Publisher: John Wiley & Sons

ISBN: 9781119542339

Category: Business & Economics

Page: 384

View: 793

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
Categories: Business & Economics

Food Production Management

Food Production Management

But retailers are just headover - heels about the space it saves on their store shelves . product inside very nicely , and a grip in the fall of 2002 using ...

Author:

Publisher:

ISBN: UOM:39015058765671

Category: Agricultural processing industries

Page:

View: 963

Categories: Agricultural processing industries

Retail Management

Retail Management

This book contains the output of a symposium that addressed the future of retailing.

Author: Neelesh Jain

Publisher: Global India Publications

ISBN: 8190685090

Category: Business & Economics

Page: 256

View: 873

This book contains the output of a symposium that addressed the future of retailing. The topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agends of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade. The book is providing the opportunity to acquire a deeper knowledge of a key area of retailing management and managing the product range. This important text is an essential medium for those studying retail management or buying and merchandising as part of a degree course.
Categories: Business & Economics

Retail Supply Chain Management

Retail Supply Chain Management

A critical resource for researchers and practitioners in the field of retailing, chapters in this book focus on three key areas: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning, and (3) ...

Author: Narendra Agrawal

Publisher: Springer Science & Business Media

ISBN: 0387789030

Category: Business & Economics

Page: 340

View: 670

In today's retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain profitability. Rigorous analytical methods have emerged as the most promising solution to many of these complex problems. Indeed, the retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. In Retail Supply Chain Management, leading researchers provide a detailed review of cutting-edge methodologies that address the complex array of these problems. A critical resource for researchers and practitioners in the field of retailing, chapters in this book focus on three key areas: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning, and (3) integrating price optimization into retail supply chain decisions.
Categories: Business & Economics

Product and Services Management

Product and Services Management

This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Author: George Avlonitis

Publisher: Pine Forge Press

ISBN: 9781446223222

Category: Business & Economics

Page: 280

View: 105

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended' - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm' - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products' - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter's questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Categories: Business & Economics

The Product Managers Handbook 3E

The Product Managers Handbook  3E

Journal of Retail Banking 13 ( Winter 1991/1992 ) : 30 ; difficult to implement with an Lauryn Franzoni , “ Product Managers : organization by product .

Author: Linda Gorchels

Publisher: McGraw Hill Professional

ISBN: 0071459383

Category: Business & Economics

Page: 408

View: 636

Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
Categories: Business & Economics

PRODUCT MANAGEMENT IN INDIA

PRODUCT MANAGEMENT IN INDIA

WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India.

Author: RAMANUJ MAJUMDAR

Publisher: PHI Learning Pvt. Ltd.

ISBN: 9788120333833

Category: Business & Economics

Page: 452

View: 646

This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.
Categories: Business & Economics