Retail Product Management

Retail Product Management

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.

Author: Rosemary Varley

Publisher: Psychology Press

ISBN: 0415327148

Category: Business & Economics

Page: 263

View: 913

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Categories: Business & Economics

Food Production Management

Food Production Management

RECTANGULAR JUICE BOTTLE PACKAGING ISA HIT WITH RETAILERS " The new he 64 - oz . rectangular PET ( polyethylene terephthalate ) hot - fill bottle that Graham Packaging Company is producing for Old Orchard is coming up a winner at every ...

Author:

Publisher:

ISBN: UOM:39015058765671

Category: Agricultural processing industries

Page:

View: 158

Categories: Agricultural processing industries

The Product Managers Handbook 3E

The Product Managers Handbook  3E

Journal of Retail Banking 13 ( Winter 1991/1992 ) : 30 ; difficult to implement with an Lauryn Franzoni , “ Product Managers : organization by product . Finding the Right Fit , ” Bank Marketing 23 Therefore , in 1988 , it reorganized ...

Author: Linda Gorchels

Publisher: McGraw Hill Professional

ISBN: 0071459383

Category: Business & Economics

Page: 408

View: 996

Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
Categories: Business & Economics

Bank Marketing

Bank Marketing

Previously , she was executive ing director at United Community the retail bank , commercial bank and vice president ... Bloom also held positions in brokerage marketing , responsible for product management and marketing of brokerage ...

Author:

Publisher:

ISBN: UOM:35128002039236

Category: Bank management

Page:

View: 993

Categories: Bank management

New Products Management

New Products Management

The second product piece was the remote control , which was much like a small TV remote control unit . The product was expected to retail for $ 33.50 . Square D was a large and prosperous firm , although the consumer products division ...

Author: Charles Merle Crawford

Publisher: McGraw-Hill Companies

ISBN: UOM:49015001371625

Category: Menidzhmʺnt

Page: 564

View: 640

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
Categories: Menidzhmʺnt

Business India

Business India

ceramic - vitrified - sanitaryware ASPARTEK Looking for hard - core retail revolutionaries Spartek and Neycer , for years now ... help in product development ideation , and work on brand concept management and future projects .

Author:

Publisher:

ISBN: NWU:35556035367309

Category: Business

Page:

View: 961

Categories: Business

Proceedings of the Thirty First Hawaii International Conference on System Sciences

Proceedings of the Thirty First Hawaii International Conference on System Sciences

There might even be different perspective within the same organization , with the wholesale product management seeing an expanding market and the retail product management seeing a market share loss . The basic point , however , is that ...

Author: Institute of Electrical and Electronics Engineers

Publisher:

ISBN: 0818682558

Category: Electronic data processing

Page:

View: 372

Categories: Electronic data processing

Marketing 1991 92

Marketing  1991 92

Perhaps the most distinguishing characteristic of product management at BayBanks is the corporate environment in which product management operates . BayBanks , the market leader in retail banking in Massachusetts , has a long tradition ...

Author:

Publisher: Harvard Business Review Press

ISBN: UCSD:31822008008104

Category: Marketing

Page: 62

View: 339

Categories: Marketing

Marketing Management Technology as a Social Process

Marketing Management Technology as a Social Process

His research interest in retail management has resulted in the publication of papers such as “ The Wheel of Retailing and Retail Product Management ” in the European Journal of Marketing ( 1984 ) . Richard F. Wendel is Professor of ...

Author: George Fisk

Publisher: Praeger Pub Text

ISBN: UOM:39015013919983

Category: Business & Economics

Page: 307

View: 678

Categories: Business & Economics

Principles of Retailing

Principles of Retailing

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Author: John Fernie

Publisher: Routledge

ISBN: 9781317648284

Category: Business & Economics

Page: 350

View: 720

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Categories: Business & Economics