Role Portrayal and Stereotyping on Television

Role Portrayal and Stereotyping on Television

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Author: Elizabeth Milke

Publisher: Greenwood

ISBN: UOM:39015016221981

Category: Social Science

Page: 214

View: 574

Product information not available.
Categories: Social Science

Advances in Psychology Research

Advances in Psychology Research

Sex - role stereotyping in British radio advertisements . British Journal of Social Psychology , 25 , 165-171 Furnham , A. & Skae , E. ( 1997 ) . Changes in the portrayal of men and women in British television advertisements .

Author: Serge P. Shohov

Publisher: Nova Publishers

ISBN: 1590331621

Category: Psychology

Page: 204

View: 768

Advances in Psychology Research
Categories: Psychology

Comparison of Gender Stereotypes in German and East Asian Television Advertisements

Comparison of Gender Stereotypes in German and East Asian Television Advertisements

Research Paper (postgraduate) from the year 2004 in the subject Communications - Intercultural Communication, grade: 1,3, University of Augsburg, course: Academic Writing, language: English, abstract: Stereotypes and prejudice are ...

Author: Sarah Heitz


ISBN: 3668073317


Page: 20

View: 727

Research Paper from the year 2004 in the subject Communications - Intercultural Communication, grade: 1,3, University of Augsburg, course: Academic Writing, language: English, comment: "Some very nice work here, Sarah. This has appropriate background research and all the other elements of a research paper. Well done! Some very good language here too. Perhaps reading the articles helped. In any case, well done!," abstract: Stereotypes and prejudice are omnipresent and therefore influence every person in his or her perception. Undoubtedly, most of us are unaware of this fact. As a phrase from the "Handworterbuch der Psychologie" states, "The prejudice of our own impartiality is the strongest prejudice of all"(Asanger, & Wenninger, p. 539). Gender stereotype refers to the subjective perception of what a male or female should be or how one should behave. For example, a stereotypic Hong Kong Chinese person would perceive that females should be gentle, sympathetic and shy, whereas males should possess strong personality and leadership abilities (Fung, & Ma, 2000). Gender roles can change in alignment with changes in society. However, the Arima (2003) study determined that television advertisements in Japan still depicted the old gender stereotype of "men at work and women at home," even though the rate of women attending college and of women in the working population has increased. Moreover, the younger generation in Japan supports the new gender stereotype of "men at work, women at both work and home." In the US, television advertisements reflected gender role expectations, as well. Products that are assumed to appeal to female customers are presented exclusively by a female main character. Respectively, products predominantly designed for men, are exclusively presented by male characters (Blain, & McElroy, 2002). Although gender representation has been studied extensively in the US, little is known about the portrayal of gender stereotypes in German and Asian tel"



Portrayals of men and women in British television advertisements . European Psychologist , 2 , 14–51 . Furnham , A. , & Thomson , L. ( 1999 ) . Gender role stereotyping in advertisements on two British radio stations .

Author: Toby Miller

Publisher: Taylor & Francis

ISBN: 041525504X

Category: Television

Page: 414

View: 207

Categories: Television

Age Stereotyping and Television

Age Stereotyping and Television

Has your network ever asked that an elderly character be rewritten because that character was evincing stereotypic ... As a result of an increasing awareness of the special concerns involved in portrayals of the elderly , in a recent ...

Author: United States. Congress. House. Select Committee on Aging


ISBN: STANFORD:36105045067878

Category: Aged on television

Page: 396

View: 927

Categories: Aged on television

Proceedings of the 1995 Academy of Marketing Science AMS Annual Conference

Proceedings of the 1995 Academy of Marketing Science  AMS  Annual Conference

These authors found that sex-typed individuals watched more TV shows which contained sexrole stereotyped portrayals than did gender aschematic individuals. Demonstrations of the relationship between stereotyped sex-role attitudes and ...

Author: Roger Gomes

Publisher: Springer

ISBN: 9783319131474

Category: Business & Economics

Page: 332

View: 201

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Categories: Business & Economics

International Advertising and Communication

International Advertising and Communication

Gender stereotypes in television commercials have become even more profound in Europe in recent years. ... (1997) comparison of gender role portrayals in Chinese and US television commercials found similar patterns of gender stereotypes ...

Author: Sandra Diehl

Publisher: Springer Science & Business Media

ISBN: 9783835057029

Category: Business & Economics

Page: 513

View: 728

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Categories: Business & Economics

Trends in Social Psychology

Trends in Social Psychology

Television and gender representation . London , UK : John Libbey Handy , C. ( 1985 ) . The future of work . Oxford : Basil Blackwell . Harris , P. R. , & Stobart , J. ( 1986 ) . Sex - role stereotyping in British television ...

Author: John Z. Arlsdale

Publisher: Nova Publishers

ISBN: 1590337263

Category: Psychology

Page: 197

View: 418

This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; Comparison of the Psychosocial Association of Japanese Children and their Parents in the US and in Rural Area in Japan; The Importance of Relationship Information for Children's Evaluation of Peers and Social Situations; When People Belong to more than one Social Group: A Fit-Based Approach to Multiple Categorisation; Gender Role Stereotyping in Television Advertisements: A Comparative Study of British and Serbian Television; Applications of Social and Personality Psychology to Computer Mediated Communications; Preference for Freedom of Choice: Opportunity for Choice, Efficacy of Choice, and Number of Alternatives; MultiTrait-MultiMethod Matrices to Study Bias in Social Measurement; Accurately Estimating Age: Implications for Controlling Youth Access to Tobacco; Comparison Strategies in Response to Threat: When Does Social Comparison Make a Difference?; Injury Mortality Rates: Examination of the CDC Injury Mortality Atlas; Linear Confirmatory Models for MTMM Matrices: The Ca
Categories: Psychology

America As Seen on TV

America  As Seen on TV

Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, Sexual Behavior, Health, and Handicaps. Westport, CT: Greenwood. Smedley, Audrey. 2007.

Author: Clara E. Rodríguez

Publisher: NYU Press

ISBN: 9781479818525

Category: HISTORY

Page: 237

View: 655

Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.
Categories: HISTORY

Popular Culture and Law

Popular Culture and Law

Stereotypes and the Media: A Re-Evaluation. Journal of Communication 36:14-26. Signorielli, Nancy. 1985. Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, ...

Author: RichardK. Sherwin

Publisher: Routledge

ISBN: 9781351553728

Category: Law

Page: 612

View: 765

What are the consequences when law's stories and images migrate from the courtroom to the court of public opinion and from movie, television and computer screens back to electronic monitors inside the courtroom itself? What happens when lawyers and public relations experts market notorious legal cases and controversial policy issues as if they were just another commodity? What is the appropriate relationship between law and digital culture in virtual worlds on the Internet? In addressing these cutting edge issues, the essays in this volume shed new light on the current status and future fate of law, truth and justice in our time.
Categories: Law