These authors found that sex-typed individuals watched more TV shows which contained sexrole stereotyped portrayals than did gender aschematic individuals. Demonstrations of the relationship between stereotyped sex-role attitudes and ...
Author: Roger Gomes
Category: Business & Economics
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: United States. Congress. House. Select Committee on AgingPublish On: 1977
Has your network ever asked that an elderly character be rewritten because that character was evincing stereotypic ... As a result of an increasing awareness of the special concerns involved in portrayals of the elderly , in a recent ...
Author: United States. Congress. House. Select Committee on Aging
Role Portrayal and Stereotyping on Television: An annotated bibliography of studies relating to women, minorities, aging, sexual behavior, health, and handicaps. Westport, CT: Greenwood Press. Signorielli, N. (1989). “Television and ...
Author: Gayle Brewer
Publisher: Macmillan International Higher Education
This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.
An insider's view on various aspects of the television business . Signorielli , Nancy . 1985. Role Portrayal and Stereotyping on Television . Westport , CT : Greenwood Press . An annotated bibliography to studies of portrayals of groups ...
Author: Charles V. Dintrone
Publisher: VNR AG
Category: Performing Arts
Television history has become one of the hottest areas of research in popular culture. Because the field is relatively new and so wide-ranging, no matter what one is researching much of the relevant material will be found scattered through numerous other works, frustrating scholarly progress. This work makes the television researcher's job easier by providing a single index to 341 books that include information on 1,002 shows. Most of the books deal exclusively with television, though some autobiographies, biographies, Congressional hearings, and works on communication and the media are also indexed. For a show to be included, it must have been carried on NBC, CBS, ABC or Fox and must have been a series. Shows on PBS are generally not included, though exceptions have been made for Sesame Street and Mister Rogers' Neighborhood.
'Faces of the Indian Male: A Study of Stereotypes',Journal of the Market Research Society, 32 (2): 217–25. ... 'Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context', ...
Author: Rehana Ghadially
Category: Social Science
Reminding us that the road to the complete empowerment of women in India is a long one, this book focuses on the globalization experiences of women from the Indian urban middle class. It covers reconstructing gender, violence, media, neo-liberal globalization, information and communication technologies, and politics.
Previous research that examined role portrayal in Spanishlanguage television (Fullerton & Kendrick, 2001b) suggested that Univision promotional announcements (promos) contained an abundance of sexual content and stereotypical role ...
Author: Tom Reichert
Category: Business & Economics
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, Sexual Behavior, Health, and Handicaps. Westport, CT: Greenwood. Smedley, Audrey. 2007.
Author: Clara E. Rodríguez
Publisher: NYU Press
Category: Performing Arts
The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.
Television and gender representation. London, UK: John Libbey Handy, C. (1985). The future of work. Oxford: Basil Blackwell. Harris, P. R., & Stobart, J. (1986). Sex-role stereotyping in British television advertisements at different ...
Author: John Z. Arlsdale
Publisher: Nova Publishers
This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; Comparison of the Psychosocial Association of Japanese Children and their Parents in the US and in Rural Area in Japan; The Importance of Relationship Information for Children's Evaluation of Peers and Social Situations; When People Belong to more than one Social Group: A Fit-Based Approach to Multiple Categorisation; Gender Role Stereotyping in Television Advertisements: A Comparative Study of British and Serbian Television; Applications of Social and Personality Psychology to Computer Mediated Communications; Preference for Freedom of Choice: Opportunity for Choice, Efficacy of Choice, and Number of Alternatives; MultiTrait-MultiMethod Matrices to Study Bias in Social Measurement; Accurately Estimating Age: Implications for Controlling Youth Access to Tobacco; Comparison Strategies in Response to Threat: When Does Social Comparison Make a Difference?; Injury Mortality Rates: Examination of the CDC Injury Mortality Atlas; Linear Confirmatory Models for MTMM Matrices: The Ca
Stereotypes and the Media: A Re-Evaluation. Journal of Communication 36:14-26. Signorielli, Nancy. 1985. Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, ...
Author: RichardK. Sherwin
What are the consequences when law's stories and images migrate from the courtroom to the court of public opinion and from movie, television and computer screens back to electronic monitors inside the courtroom itself? What happens when lawyers and public relations experts market notorious legal cases and controversial policy issues as if they were just another commodity? What is the appropriate relationship between law and digital culture in virtual worlds on the Internet? In addressing these cutting edge issues, the essays in this volume shed new light on the current status and future fate of law, truth and justice in our time.