Role Portrayal and Stereotyping on Television

Role Portrayal and Stereotyping on Television

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Author: Elizabeth Milke

Publisher: Greenwood

ISBN: UOM:39015016221981

Category: Social Science

Page: 214

View: 976

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Categories: Social Science

Proceedings of the 1995 Academy of Marketing Science AMS Annual Conference

Proceedings of the 1995 Academy of Marketing Science  AMS  Annual Conference

These authors found that sex-typed individuals watched more TV shows which contained sexrole stereotyped portrayals than did gender aschematic individuals. Demonstrations of the relationship between stereotyped sex-role attitudes and ...

Author: Roger Gomes

Publisher: Springer

ISBN: 9783319131474

Category: Business & Economics

Page: 332

View: 620

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Categories: Business & Economics

Age stereotyping and television

Age stereotyping and television

Has your network ever asked that an elderly character be rewritten because that character was evincing stereotypic ... As a result of an increasing awareness of the special concerns involved in portrayals of the elderly , in a recent ...

Author: United States. Congress. House. Select Committee on Aging

Publisher:

ISBN: STANFORD:36105045067878

Category: Aged on television

Page: 236

View: 559

Categories: Aged on television

Media Psychology

Media Psychology

Role Portrayal and Stereotyping on Television: An annotated bibliography of studies relating to women, minorities, aging, sexual behavior, health, and handicaps. Westport, CT: Greenwood Press. Signorielli, N. (1989). “Television and ...

Author: Gayle Brewer

Publisher: Macmillan International Higher Education

ISBN: 9781137295873

Category: Psychology

Page: 296

View: 206

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.
Categories: Psychology

Television Program Master Index

Television Program Master Index

An insider's view on various aspects of the television business . Signorielli , Nancy . 1985. Role Portrayal and Stereotyping on Television . Westport , CT : Greenwood Press . An annotated bibliography to studies of portrayals of groups ...

Author: Charles V. Dintrone

Publisher: VNR AG

ISBN: 0786401508

Category: Performing Arts

Page: 133

View: 781

Television history has become one of the hottest areas of research in popular culture. Because the field is relatively new and so wide-ranging, no matter what one is researching much of the relevant material will be found scattered through numerous other works, frustrating scholarly progress. This work makes the television researcher's job easier by providing a single index to 341 books that include information on 1,002 shows. Most of the books deal exclusively with television, though some autobiographies, biographies, Congressional hearings, and works on communication and the media are also indexed. For a show to be included, it must have been carried on NBC, CBS, ABC or Fox and must have been a series. Shows on PBS are generally not included, though exceptions have been made for Sesame Street and Mister Rogers' Neighborhood.
Categories: Performing Arts

Urban Women in Contemporary India

Urban Women in Contemporary India

'Faces of the Indian Male: A Study of Stereotypes',Journal of the Market Research Society, 32 (2): 217–25. ... 'Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context', ...

Author: Rehana Ghadially

Publisher: SAGE

ISBN: 9780761935209

Category: Social Science

Page: 372

View: 413

Reminding us that the road to the complete empowerment of women in India is a long one, this book focuses on the globalization experiences of women from the Indian urban middle class. It covers reconstructing gender, violence, media, neo-liberal globalization, information and communication technologies, and politics.
Categories: Social Science

Sex in Consumer Culture

Sex in Consumer Culture

Previous research that examined role portrayal in Spanishlanguage television (Fullerton & Kendrick, 2001b) suggested that Univision promotional announcements (promos) contained an abundance of sexual content and stereotypical role ...

Author: Tom Reichert

Publisher: Routledge

ISBN: 9781136684043

Category: Business & Economics

Page: 400

View: 769

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Categories: Business & Economics

America As Seen on TV

America  As Seen on TV

Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, Sexual Behavior, Health, and Handicaps. Westport, CT: Greenwood. Smedley, Audrey. 2007.

Author: Clara E. Rodríguez

Publisher: NYU Press

ISBN: 9781479818525

Category: Performing Arts

Page: 240

View: 701

The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.
Categories: Performing Arts

Trends in Social Psychology

Trends in Social Psychology

Television and gender representation. London, UK: John Libbey Handy, C. (1985). The future of work. Oxford: Basil Blackwell. Harris, P. R., & Stobart, J. (1986). Sex-role stereotyping in British television advertisements at different ...

Author: John Z. Arlsdale

Publisher: Nova Publishers

ISBN: 1590337263

Category: Psychology

Page: 197

View: 109

This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; Comparison of the Psychosocial Association of Japanese Children and their Parents in the US and in Rural Area in Japan; The Importance of Relationship Information for Children's Evaluation of Peers and Social Situations; When People Belong to more than one Social Group: A Fit-Based Approach to Multiple Categorisation; Gender Role Stereotyping in Television Advertisements: A Comparative Study of British and Serbian Television; Applications of Social and Personality Psychology to Computer Mediated Communications; Preference for Freedom of Choice: Opportunity for Choice, Efficacy of Choice, and Number of Alternatives; MultiTrait-MultiMethod Matrices to Study Bias in Social Measurement; Accurately Estimating Age: Implications for Controlling Youth Access to Tobacco; Comparison Strategies in Response to Threat: When Does Social Comparison Make a Difference?; Injury Mortality Rates: Examination of the CDC Injury Mortality Atlas; Linear Confirmatory Models for MTMM Matrices: The Ca
Categories: Psychology

Popular Culture and Law

Popular Culture and Law

Stereotypes and the Media: A Re-Evaluation. Journal of Communication 36:14-26. Signorielli, Nancy. 1985. Role Portrayal and Stereotyping on Television: An Annotated Bibliography of Studies Relating to Women, Minorities, Aging, ...

Author: RichardK. Sherwin

Publisher: Routledge

ISBN: 9781351553728

Category: Law

Page: 612

View: 701

What are the consequences when law's stories and images migrate from the courtroom to the court of public opinion and from movie, television and computer screens back to electronic monitors inside the courtroom itself? What happens when lawyers and public relations experts market notorious legal cases and controversial policy issues as if they were just another commodity? What is the appropriate relationship between law and digital culture in virtual worlds on the Internet? In addressing these cutting edge issues, the essays in this volume shed new light on the current status and future fate of law, truth and justice in our time.
Categories: Law