Selling Electronic Media

Selling Electronic Media

I was fortunate to have been given a taste of the basics of selling early in my career . I felt I had been brought into an elite circle that ... As sellers of advertising in electronic media , we're sellers of the advertiser's product .

Author: Ed Shane

Publisher: Gulf Professional Publishing

ISBN: 0240803272

Category: Technology & Engineering

Page: 492

View: 685

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Categories: Technology & Engineering

Electronic Media Management Revised

Electronic Media Management  Revised

Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping and More. Lincolnwood, IL: NTC Publishing Group, 1995. Greenwood, Ken. High Performance Selling. West Palm Beach, FL: Streamline Press, 1995.

Author: Peter Pringle

Publisher: Taylor & Francis

ISBN: 9781136028663

Category: Language Arts & Disciplines

Page: 432

View: 597

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Categories: Language Arts & Disciplines

Electronic Media

Electronic Media

Green paper on the convergence of the telecommunications, media and information technology sectors, and the implications ... From broadcast to netcast: The Internet and the flow of political information. ... Selling electronic media.

Author: Norman J. Medoff

Publisher: Taylor & Francis

ISBN: 9781136030413

Category: Language Arts & Disciplines

Page: 320

View: 633

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Categories: Language Arts & Disciplines

Copywriting for the Electronic Media

Copywriting for the Electronic Media

No broadcast station in this country can operate without one or more copywriters. The announcer's plea to visit John's Used Car Lot is based on what you write. The station's salesperson who pounds the pavement selling airtime will be ...

Author: Milan D. Meeske

Publisher: Wadsworth Publishing Company

ISBN: IND:30000082137450

Category: Business & Economics

Page: 377

View: 601

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
Categories: Business & Economics

Managing Electronic Media

Managing Electronic Media

In the broadcast world, commercials also support the public interest activities of stations. ... to generate revenues, the bulk of the income continues to be generated through “spot sales” – the selling of commercial advertising time.

Author: Joan Van Tassel

Publisher: CRC Press

ISBN: 9781136031625

Category: Language Arts & Disciplines

Page: 433

View: 459

What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
Categories: Language Arts & Disciplines

Media Selling

Media Selling

A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the ...

Author: Charles Warner

Publisher: John Wiley & Sons

ISBN: 9781444359275

Category: Business & Economics

Page: 616

View: 451

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Categories: Business & Economics

Electronic Media Management

Electronic Media Management

Multiplying the selling price by the number of spots available produces the gross revenue . ... The calculation would be as follows : Selling price 30 - second commercials Gross Net revenue level BROADCAST PROGRAMMING 129.

Author: Peter K. Pringle

Publisher:

ISBN: IND:30000042620975

Category: Technology & Engineering

Page: 425

View: 237

This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it.
Categories: Technology & Engineering

Law and Regulation of Electronic Media

Law and Regulation of Electronic Media

A company selling cellular telephone equipment agreed not to " misrepresent the range of radiotelephone communication devices or their ability to transmit and receive messages simultaneously . " The company was also prohibited from ...

Author: John R. Bittner

Publisher: Aspen Publishers

ISBN: STANFORD:36105060077265

Category: Law

Page: 552

View: 768

Categories: Law

Electronic Media and Government

Electronic Media and Government

ments available to federal candidates in prime time , but broadcasters can refuse to sell political advertising to federal candidates during news programs ; 93 ( 5 ) access time must be sold on the basis of the lowest unit charge ...

Author: F. Leslie Smith

Publisher: Longman Publishing Group

ISBN: STANFORD:36105060932790

Category: Mass media

Page: 568

View: 523

Electronic Media and Government is a richly detailed assessment of the complex laws and regulations governing electronic media.
Categories: Mass media