Small Data

Small Data

The Tiny Clues That Uncover Huge Trends Martin Lindstrom Company. accident it said “uhoh,” but at some point the ... In sum, Big Data has problems, and Martin is successful at showing how Small Data is essential to overcoming them.

Author: Martin Lindstrom Company

Publisher: Hachette UK

ISBN: 9781473630154

Category: Business & Economics

Page: 256

View: 653

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
Categories: Business & Economics

Snapshots of the Mind

Snapshots of the Mind

The term " Small Data " is used in several different ways these days . There is even a marketing research book by Martin Lindstrom ( 2016 ) , Small Data : The Tiny Clues That Uncover Huge Trends . And a Wikipedia entry .

Author: Gary Klein

Publisher: MIT Press

ISBN: 9780262371520

Category: Business & Economics

Page: 449

View: 843

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings. Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive functioning in real-world settings that will help us learn to recognize the cognitive processes that underlie and drive performance. In these essays Klein provides practical tools for escaping fixation on initial hunches and learning to detect the ways that people make decisions, size up situations, spot anomalies, and anticipate problems. Snapshots of the Mind grows out of the Naturalistic Decision Making movement, which studies how decision makers handle uncertainty and complexity in high-stakes situations. In the essays, Klein examines how people make tough choices and assessments in the real-world, discussing such topics as training, information technology, teamwork, expertise, and insights. Debunking the idea that artificial intelligence will soon take over human decision making, he argues instead for machines that make us smarter and expand our expertise. He describes his Recognition-Primed Decision (RPD) model, which has been incorporated into Army doctrine and was one of the inspirations for Malcolm Gladwell’s Blink. Snapshots of the Mind offers fresh takes on such topics as confirmation bias, anomaly detection, intuition, anticipatory thinking and perspective-taking. Readers come away attuned to the primary aspects of expert cognition: the mindsets, mental models, and perceptual sensitivity.
Categories: Business & Economics

Applied Data Science

Applied Data Science

Definitions of what “Small Data” entails vary. Many definitions are based on the human capacity for comprehension or action based on data—data that is “small enough” to be comprehensible or actionable.2 We think it is necessary to ...

Author: Martin Braschler

Publisher: Springer

ISBN: 9783030118211

Category: Computers

Page: 465

View: 856

This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data science projects at the intersection of academia and industry. As such, it is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors – some from academia and some from industry, ranging from financial to health and from manufacturing to e-commerce. Each of these chapters describes a fundamental principle, method or tool in data science by analyzing specific use cases and drawing concrete conclusions from them. The case studies presented, and the methods and tools applied, represent the nuts and bolts of data science. Finally, Part III was again written from the perspective of the editors and summarizes the lessons learned that have been distilled from the case studies in Part II. The section can be viewed as a meta-study on data science across a broad range of domains, viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are. The book targets professionals as well as students of data science: first, practicing data scientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors’ combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, students of data science who want to understand both the theoretical and practical aspects of data science, vetted by real-world case studies at the intersection of academia and industry.
Categories: Computers

Performability in Internet of Things

Performability in Internet of Things

In such a case, the MCS system should be capable of making the most given the least by using techniques that work with small data sets. Also, from an economical point of view, the collection of data usually involves the use of resources ...

Author: Fadi Al-Turjman

Publisher: Springer

ISBN: 9783319935577

Category: Technology & Engineering

Page: 238

View: 594

This book discusses the challenges in the convergence of technologies as the Internet of Things (IoT) evolves. These include sensing, computing, information processing, networking, and controlling intelligent technologies. The contributors first provide a survey of various assessment and evaluation approaches available for successful convergence. They then go on to cover several operational ideas to apply. The contributors then discuss the challenges involved bridging gaps in computation and the communication process, hidden networks, intelligent decision making, human-to-machine perception and large-scale IoT environments. The contributors aim to provide the reader an overview of trends in IoT in terms of performability and traffic modeling and efforts that can be spent in assessing the graceful degradation in IoT paradigms. Provides a survey of IoT assessment and evaluation approaches; Covers new and innovative operational ideas that apply to the IoT industry and the industries it affects; Includes chapters from researchers and industry leaders in IoT from around the world.
Categories: Technology & Engineering

FinnishED Leadership

FinnishED Leadership

These are what Martin Lindstrom (2016) calls small data: tiny clues that reveal big trends. In education, these small clues are often hidden in the invisible fabric of schools. Understanding this fabric must become a priority for ...

Author: Pasi Sahlberg

Publisher: Corwin Press

ISBN: 9781506325446

Category: Education

Page: 93

View: 837

Improve overall school performance from start to Finnish! Exploring and analyzing how Finland consistently places at or near the top of international student assessments, especially PISA, has become popular in recent years. Pasi Sahlberg now explores this phenomenon from the perspective of the educational leader. With the culture of general and educational leadership in Finland as a backdrop, this resource is packed with strategies and tools that travel well. Rooted in four main ideas, this book covers topics such as: Enhancing equity is an essential component of success Physical activity is crucial for substantial learning Embedding ideas into your current leadership practices takes perseverance
Categories: Education

Practical Guide to LTE A VoLTE and IoT

Practical Guide to LTE A  VoLTE and IoT

SCEF -IP D a ta PtP IP tunnel for non-IP data AS UE C-SGN S1-MME IP Data S1-MME (NAS (encrypted Small Data)) S M S SMSC/ IWMSC n o n -IP D a ta n o n S Figure 7.67 E2E small data flow. 7.17.2.3 Solution 3: Non-IP Small Data Transmission ...

Author: Ayman Elnashar

Publisher: John Wiley & Sons

ISBN: 9781119063414

Category: Technology & Engineering

Page: 480

View: 227

Essential reference providing best practice of LTE-A, VoLTE, and IoT Design/deployment/Performance and evolution towards 5G This book is a practical guide to the design, deployment, and performance of LTE-A, VoLTE/IMS and IoT. A comprehensive practical performance analysis for VoLTE is conducted based on field measurement results from live LTE networks. Also, it provides a comprehensive introduction to IoT and 5G evolutions. Practical aspects and best practice of LTE-A/IMS/VoLTE/IoT are presented. Practical aspects of LTE-Advanced features are presented. In addition, LTE/LTE-A network capacity dimensioning and analysis are demonstrated based on live LTE/LTE-A networks KPIs. A comprehensive foundation for 5G technologies is provided including massive MIMO, eMBB, URLLC, mMTC, NGCN and network slicing, cloudification, virtualization and SDN. Practical Guide to LTE-A, VoLTE and IoT: Paving the Way Towards 5G can be used as a practical comprehensive guide for best practices in LTE/LTE-A/VoLTE/IoT design, deployment, performance analysis and network architecture and dimensioning. It offers tutorial introduction on LTE-A/IoT/5G networks, enabling the reader to use this advanced book without the need to refer to more introductory texts. Offers a complete overview of LTE and LTE-A, IMS, VoLTE and IoT and 5G Introduces readers to IP Multimedia Subsystems (IMS)Performs a comprehensive evaluation of VoLTE/CSFB Provides LTE/LTE-A network capacity and dimensioning Examines IoT and 5G evolutions towards a super connected world Introduce 3GPP NB-IoT evolution for low power wide area (LPWA) network Provide a comprehensive introduction for 5G evolution including eMBB, URLLC, mMTC, network slicing, cloudification, virtualization, SDN and orchestration Practical Guide to LTE-A, VoLTE and IoT will appeal to all deployment and service engineers, network designers, and planning and optimization engineers working in mobile communications. Also, it is a practical guide for R&D and standardization experts to evolve the LTE/LTE-A, VoLTE and IoT towards 5G evolution.
Categories: Technology & Engineering

Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office

In a multiple user data distribution system containing a munications stack , whereby each of said plurality of small parallel processor computer having a plurality of parallel procesdata objects is passed to ...

Author: United States. Patent and Trademark Office

Publisher:

ISBN: WISC:89068504539

Category: Patents

Page: 1096

View: 971

Categories: Patents

Advances in Artificial Intelligence

Advances in Artificial Intelligence

If the proportion between positive and negative labels is bigger than 5% and smaller than 99%, the algorithm uses a inverse ... Identifying Data Points: After previous step has finished, a small data set C has been selected from EDS in ...

Author: Ildar Batyrshin

Publisher: Springer

ISBN: 9783642253249

Category: Computers

Page: 596

View: 568

The two-volume set LNAI 7094 and LNAI 7095 constitutes the refereed proceedings of the 10th Mexican International Conference on Artificial Intelligence, MICAI 2011, held in Puebla, Mexico, in November/December 2011. The 96 revised papers presented were carefully reviewed and selected from numerous submissions. The first volume includes 50 papers representing the current main topics of interest for the AI community and their applications. The papers are organized in the following topical sections: automated reasoning and multi-agent systems; problem solving and machine learning; natural language processing; robotics, planning and scheduling; and medical applications of artificial intelligence.
Categories: Computers

Marketing to Millennials For Dummies

Marketing to Millennials For Dummies

Showcasing only big data is a disservice to small and medium business marketing teams. The real value for marketers rests on how you can segment and use this data on a smaller scale.

Author: Corey Padveen

Publisher: John Wiley & Sons

ISBN: 9781119369059

Category: Business & Economics

Page: 360

View: 534

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
Categories: Business & Economics

Excel 2013 Bible

Excel 2013 Bible

If you have values in a range named Data, you can determine the smallest value by using the SMALL function: =SMALL(Data,1) You can determine the second smallest and third smallest values by using these formulas: =SMALL(Data,2) ...

Author: John Walkenbach

Publisher: John Wiley & Sons

ISBN: 9781118490365

Category: Computers

Page: 1056

View: 333

Excel at Excel with the help of this bestselling spreadsheet guide John Walkenbach's name is synonymous with excellence in computer books that decipher the complexities of Microsoft Excel. Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on the latest features. This perennial bestseller is fully updated to cover all the new features of Excel 2013, including how to navigate the user interface, take advantage of various file formats, master formulas, analyze data with PivotTables, and more. Whether you're an Excel beginner who is looking to get more savvy or an advanced user looking to become a power user, this latest edition provides you with comprehensive coverage as well as helpful tips, tricks, and techniques that you won't find anywhere else. Shares the invaluable insight of Excel guru and bestselling author "Mr. Spreadsheet" John Walkenbach as he guides you through every aspect of Excel 2013 Provides essential coverage of all the newest features of Excel 2013 Presents material in a clear, concise, logical format that is ideal for all levels of Excel experience Features a website that includes downloadable templates and worksheets from the book Chart your path to fantastic formulas and stellar spreadsheets with Excel 2013 Bible!
Categories: Computers