Strategic Market Management

Strategic Market Management

Strategic market management involves decisions with a significant long-term impact on the organization. The resulting business strategies can be costly in terms of time and resources to reverse or change. In fact, emerging strategic ...

Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 9780470689752

Category: Business & Economics

Page: 354

View: 100

The text is a European adaptation of our current US book:Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/marketscope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.
Categories: Business & Economics

Strategic Marketing Management

Strategic Marketing Management

Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and ...

Author: S. Soundaian

Publisher: MJP Publisher

ISBN:

Category: Business & Economics

Page: 364

View: 290

Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Categories: Business & Economics

Strategic Market Management

Strategic Market Management

Managing Market for Profit and Growth Atindra Kumar Biswas ... The word 'Strategic' has been used simply to highlight the fact that the subject of market management has been treated in a manner to emphasize that it is an integral part ...

Author: Atindra Kumar Biswas

Publisher: Notion Press

ISBN: 9781948424431

Category: Education

Page: 350

View: 602

How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.
Categories: Education

Strategic Market Management

Strategic Market Management

The industry analysis builds upon the customer and competitor analyses to make some strategic judgments about the industry ... achieved by its participants, will provide an important input into the product-market investment decision.

Author: David A. Aaker

Publisher:

ISBN: UVA:X001497137

Category: Business & Economics

Page: 364

View: 397

Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses in marketing strategy or management policy, and for corporate seminars or training, the text focuses on concepts and practices for anticipating market trends, threats, and opportunities, and developing strategies to meet them. Shows how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Develops specific strategies in brand management, advertising, distribution, finance, and manufacturing based on SCAs. Also covers strategic investment alternatives, market penetration, product expansion, market expansion, diversification, and vertical integration.
Categories: Business & Economics

Marketing Management

Marketing Management

Strategic marketing is a continuous process that mainly ( but not exclusively ) takes place at top - management level . Marketing decisions and strategies at this level are necessarily influenced by the decisions and strategies that ...

Author: M. C. Cant

Publisher: Juta and Company Ltd

ISBN: 0702171883

Category: Business & Economics

Page: 614

View: 780

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Categories: Business & Economics

Strategic Marketing Management

Strategic Marketing Management

Marketing strategy is concerned with transforming corporate objectives into a competitive market position. o Planning is a fundamental part of a manager's role. It is concerned with the allocation and coordination of resources to help ...

Author: Helen Meek

Publisher: Routledge

ISBN: 9780750659659

Category: Business & Economics

Page: 289

View: 366

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Categories: Business & Economics

STRATEGIC MARKET MANAGEMENT 7TH ED

STRATEGIC MARKET MANAGEMENT  7TH ED

Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a ...

Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 8126516046

Category: Marketing

Page: 372

View: 212

Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a structure and methodology for analyzing the external environment· Emphasizes the importance of sustainable competitive advantages (SCAs) in a business About The Book: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
Categories: Marketing

CIM Coursebook 03 04 Strategic Marketing Management

CIM Coursebook 03 04 Strategic Marketing Management

Marketing strategy is concerned with transforming corporate objectives into a competitive market position. o Planning is a fundamental part of a manager's role. It is concerned with the allocation and coordination of resources to help ...

Author: Helen Meek

Publisher: Routledge

ISBN: 9781136009945

Category: Business & Economics

Page: 304

View: 276

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Categories: Business & Economics

Strategic Marketing Management 9th Edition

Strategic Marketing Management  9th Edition

Aaker, David A. (2013), Strategic Market Management (10th ed.). New York, NY: John Wiley & Sons. Best, Roger J. (2012), Market-Based Management: Strategies for Growing Customer Value and Profitability (6th ed.).

Author: Chernev, Alexander

Publisher: Cerebellum Press

ISBN: 9781936572182

Category: Business & Economics

Page: 296

View: 339

Categories: Business & Economics

Strategic Marketing Management in Asia

Strategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how ...

Author: Syed Saad Andaleeb

Publisher: Emerald Group Publishing

ISBN: 9781786357458

Category: Business & Economics

Page: 592

View: 476

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Categories: Business & Economics