The Color Revolution

The Color Revolution

Minutes of the General Technical Committee, General Motors Proving Ground, June 8, 1927 (“beauty,” “Art”), K-CFK; HLT, “Projecting the Automobile into the Future,” SAE Journal 29 (July 1931): 33–39, 44; idem, “Art and Color in Body ...

Author: Regina Lee Blaszczyk

Publisher: MIT Press

ISBN: 9780262304429

Category: Technology & Engineering

Page: 400

View: 925

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Categories: Technology & Engineering

My Years With General Motors

My Years With General Motors

We were all window-shoppers in the Art and Color “sales” rooms. Art and Color was proposing new designs, presenting new idea sketches, selling progress. And as time went by more and more of these ideas appeared to be feasible.

Author: Alfred P Sloan

Publisher: eNet Press

ISBN: 9781618863997

Category: Business & Economics

Page: 669

View: 805

Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.
Categories: Business & Economics

Cultures of Commerce

Cultures of Commerce

Minutes of the General Technical Committee, General Motors Proving Ground, June 8, 1927 (“beauty and sales”; ... Sloan's account of Art and Colour Section's early years focuses on Earl; see My Years with General Motors, ch. 15.

Author: E. Brown

Publisher: Springer

ISBN: 9781137071828

Category: History

Page: 370

View: 417

While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.
Categories: History

Auto Mania

Auto Mania

The use of Duco on GM cars later became a point in the GM–Du Pont Anti-Trust Case brought by the Justice Department. ... See Clarke, “Managing Design: The Art and Colour Section at General Motors, 1927–1941,” Journal of Design History ...

Author: Tom McCarthy

Publisher: Yale University Press

ISBN: 9780300110388

Category: Technology & Engineering

Page: 347

View: 479

The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer desire (and manufacturer decisions) created impacts across the product lifecycle--from raw material extraction to manufacturing to consumer use to disposal. From the provocative public antics of young millionaires who owned the first cars early in the twentieth century to the SUV craze of the 1990s, Auto Mania explores developments that touched the environment. Along the way McCarthy examines how Henry Ford’s fetish for waste reduction tempered the environmental impacts of Model T mass production; how Elvis Presley’s widely shared postwar desire for Cadillacs made matters worse; how the 1970s energy crisis hurt small cars; and why baby boomers ignored worries about global warming. McCarthy shows that problems were recognized early. The difficulty was addressing them, a matter less of doing scientific research and educating the public than implementing solutions through America’s market economy and democratic government. Consumer and producer interests have rarely aligned in helpful ways, and automakers and consumers have made powerful opponents of regulation. The result has been a mixed record of environmental reform with troubling prospects for the future.
Categories: Technology & Engineering

The Cars of Harley Earl

The Cars of Harley Earl

and Colour, John Lutz, a builder in the body-building department thought Earl's department would offer some interesting new work and ... During the rest of 1928, Art and Colour began to perform work on the rest of the GM line of cars.

Author: David W Temple

Publisher: CarTech Inc

ISBN: 9781613252345

Category: Transportation

Page: 192

View: 715

At 6-foot, 3-inches tall, Harley Earl was an imposing figure, but his true stature lies in his towering talent for automotive design and styling. Over his 50-year career, he created as well as collaborated on the most innovative, bold, technologically advanced cars made by General Motors. As a titan of American auto design, the cars he helped create are still celebrated today. And as an enduring legacy, he inspired a generation of engineers, designers, and stylists. Veteran automotive historian David W. Temple has researched and unearthed the complete story of Harley Earl’s cars, his notable design achievements, and many accolades. Working as a coachbuilder at his father's Earl Automotive Works in Hollywood, California, the young Earl learned his trade. After styling the 1927 LaSalle for GM president Alfred P. Sloan, Earl rose to prominence and ran the newly created department of Art and Color. Automobile design stagnated during the Depression and World War II, but the number of his contributions to the automotive world in the 1950s is staggering. When the jet age hit, he fully embraced aviation design and infused it into GM cars. The Buick Y-Job and GM Le Sabre featured many firsts in automotive design and hardware. The Y-Job's fender extensions trailing over the doors, disappearing headlamps, flush door handles, a metal cover over the convertible top were a few innovations. When General Motors needed to show off its cars and technology, Harley Earl-designed cars were the stars of the Motorama show that toured the country from 1949 to 1961. He led the team that created the 1953 Corvette, and this iconic American sports car is still going strong today. He was involved in the creation of the 1955-1957 Chevy Bel Air, otherwise known as the Tri-Five Chevy. Harley Earl's drive toward bold and innovative design spurred American car design during the mid-twentieth century. His distinctive designs defined the 1950s finned cars and set American automotive design on the path it has followed into the modern era. With this in-depth examination, you learn the inside story of these remarkable cars and the man behind them. It’s an essential addition to any automotive library.
Categories: Transportation

Design History

Design History

General Motors Art and Color Section designer , at work on a full - scale orthographic drawing ( 1937 ) . These precise renderings were used to define the dimensions of the full - scale clay models constructed at the next stage of the ...

Author: Dennis P. Doordan

Publisher: MIT Press

ISBN: 0262540762

Category: Design

Page: 288

View: 344

his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satué, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader
Categories: Design

Motorama

Motorama

Sloan, who was instrumental in bringing Harley Earl to General Motors, wondered why more attention was not given to ... Harley Earl organized and became head of the “Art and Colour Section” of General Motors soon after being hired by ...

Author: David Temple

Publisher: CarTech Inc

ISBN: 9781613251591

Category: Transportation

Page: 208

View: 221

In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961. Motorama expert and experienced author David Temple has comprehensively researched the show, the cars, and the personalities to create a fascinating new story with many new photos of these magnificent cars. Because television was in its infancy, GM's President Alfred Sloan believed that the Motorama was the most effective way to market GM products and design prowess. Legendary stylist Harley Earl led a talented group of designers and engineers to dream up, style, and develop some of the most remarkable prototype cars of all time. While current production Buick, Chevy, Cadillac, and Pontiac cars were showcased, the bold, radical, awe-inspiring prototype and dream cars stole the show. These included the GM Le Sabre, replete with aerospace design and an aluminum engine; the fiberglass-bodied Corvette dream car, which went into production after overwhelmingly positive response; and the jet engine-powered Firebird. Temple goes into fascinating detail on the body, frame, engine, drivetrain, and all the special features of each model. He has also retraced the ownership histories of some of these cars. Within the pages of this volume, you get to relive this glorious era of automotive history and revisit the advanced show cars that inspired so many new models. This book features fascinating period photography of Motorama cars at the show, in development, and at different locales. No other automotive show rivaled the Motorama for stunning productions and awe-inspiring cars, which makes this a must-have book.
Categories: Transportation

The Automobile and American Life 2d ed

The Automobile and American Life  2d ed

See Samuel Romer, “Profile of General Motors,” The Nation 144 (January 23, 1937): 98. ... 21(1985), 18–22; Sally Clarke, “Managing Design: The Art and Colour Section at General Motors, 1927–1941,” Journal of Design History 12 (1999): ...

Author: John Heitmann

Publisher: McFarland

ISBN: 9781476630021

Category: Transportation

Page: 291

View: 738

Now revised and updated, this book tells the story of how the automobile transformed American life and how automotive design and technology have changed over time. It details cars' inception as a mechanical curiosity and later a plaything for the wealthy; racing and the promotion of the industry; Henry Ford and the advent of mass production; market competition during the 1920s; the development of roads and accompanying highway culture; the effects of the Great Depression and World War II; the automotive Golden Age of the 1950s; oil crises and the turbulent 1970s; the decline and then resurgence of the Big Three; and how American car culture has been represented in film, music and literature. Updated notes and a select bibliography serve as valuable resources to those interested in automotive history.
Categories: Transportation

On a Global Mission The Automobiles of General Motors International Volume 3

On a Global Mission  The Automobiles of General Motors International Volume 3

He convinced Sloan to hire the 30-year-old Earl, creating the Art and Colour Section that was renamed GM Styling in 1940. Even in its junior role, the LaSalle retained Cadillac quality but in a smaller size.

Author: Louis F. Fourie

Publisher: FriesenPress

ISBN: 9781460296912

Category: Transportation

Page: 492

View: 677

Volume One traces the history of Opel and Vauxhall separately from inception through to the 1970s and thereafter collectively to 2015. Special attention is devoted to examining innovative engineering features and the role Opel has taken of providing global platforms for GM. Each model is examined individually and supplemented by exhaustive supporting specification tables. The fascinating history of Saab and Lotus begins with their humble beginnings and examines each model in detail and looks at why these unusual marques came under the GM Banner. Included is a penetrating review of Saab through to its unfortunate demise. Volume Two examines unique models and variations of Chevrolet and Buick manufactured in the Southern Hemisphere and Asia but never offered in North America. Daewoo, Wuling and Baojun are other Asian brands covered in detail. This volume concludes with recording the remarkable early success of Holden and its continued independence through to today. Volume Three covers the smaller assembly operations around the world and the evolution of GM’s export operations. A brief history of Isuzu, Subaru and Suzuki looks at the three minority interests GM held in Asia. The GM North American model specifications are the most comprehensive to be found in a single book. Global and regional sales statistics are included. GM executives and management from around the globe are listed with the roles they held. An index ensures that these volumes serve as the ideal reference source on GM.
Categories: Transportation

History of Modern Design

History of Modern Design

In 1927 General Motors hired Harley Earl to head an Art and Color Section within the corporation , based upon Earl's success in redesigning the 1927 Cadillac Lasalle , a less expensive variation of the company's traditional luxury sedan ...

Author: David Raizman

Publisher: Laurence King Publishing

ISBN: 1856693481

Category: Arts and crafts movement

Page: 400

View: 189

An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.
Categories: Arts and crafts movement