The Athlete s Guide to Sponsorship

The Athlete s Guide to Sponsorship

From deciding if the dream of sponsorship is feasible to writing appropriate letters and making sense of corporate contracts, The Athlete's Guide to Sponsorship covers every important aspect of the sponsorship game.

Author: Jennifer E. Drury

Publisher: Velopress

ISBN: 1884737781

Category: Education

Page: 146

View: 839

Provides a step-by-step guide for any athlete, team, or sporting event planner pursuing sponsorship, including information on contracts, proposal writing, negotiating deals, and potential sponsors
Categories: Education

The Athlete s Guide to Sponsorship

The Athlete s Guide to Sponsorship

If you want a thriving career in sport, this book is for you.

Author: Molly Hurford

Publisher: Independently Published

ISBN: 1688249443

Category:

Page: 182

View: 785

So you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.
Categories:

The Ultimate Guide to Sponsoring Athletes

The Ultimate Guide to Sponsoring Athletes

This book teaches companies of all types and sizes how to effectively invest in athletes for real commercial return.

Author: Vickie Saunders

Publisher:

ISBN: 0992441234

Category:

Page: 272

View: 279

This book teaches companies of all types and sizes how to effectively invest in athletes for real commercial return.
Categories:

An Athlete s Guide to Agents

An Athlete   s Guide to Agents

The main sources of revenue for track athletes are shoe and apparel company
sponsorships, appearance money, and prize money. A handful of athletes have
endorsement contracts with nonendemic sponsors, typically with sponsors of the
 ...

Author: Robert Ruxin

Publisher: Jones & Bartlett Learning

ISBN: 0763776114

Category: Business & Economics

Page: 256

View: 622

Student athletes need to begin thinking about the agent selection process much earlier than their senior year of college. The understanding of what an agent does, why they are paid, and what should go into their selection should begin early in an athletes life. An Athletes Guide to Agents, Fifth Edition is designed to better prepare athletes and their families to screen, select, and work with an agent. It teaches families about the importance of sports agents and allows athletes and their families to be active participants instead of handing all power away to a sports agent upon signing an agency contract.
Categories: Business & Economics

NIAAA s Guide to Interscholastic Athletic Administration

NIAAA s Guide to Interscholastic Athletic Administration

Sponsorship Criteria Once the reasons companies sponsor high school athletic
events and programs have been established, the next logical step is to examine
what criteria are used in the decision—making process. This step is extremely ...

Author: NIAAA

Publisher: Human Kinetics

ISBN: 9781492582236

Category: Business & Economics

Page: 408

View: 508

NIAAA’s Guide to Interscholastic Athletic Administration presents a wealth of information and insights from experienced athletic directors across the United States. This comprehensive resource covers leadership, operations, financial and facilities management, and other chief administrative responsibilities to help readers better understand the athletic director’s multifaceted role. NIAAA’s Guide to Interscholastic Athletic Administration was developed under the direction of the National Interscholastic Athletic Administrators Association (NIAAA), the trusted authority for excellence in administration of high school sports. This guidebook features the best practices in high school athletic administration to assist both aspiring and practicing athletic directors in meeting the demands of the job. General guidelines and background knowledge are complemented by specific strategies and techniques. Each chapter offers examples of how to solve common problems, and sidebars highlight creative solutions employed by exemplary high school athletic directors. This text features guidance and multidisciplinary information on handling some of the toughest parts of the job. A chapter on personnel management discusses mentoring and evaluation systems to assist with the growth and development of staff, and a technology chapter offers specific recommendations of tools to help athletic directors operate more effectively and efficiently. A chapter on legal and safety concerns outlines concrete measures that administrators can take to prevent mishaps and protect their schools and staff from liability. Readers will also learn how to manage a budget and find creative alternatives to get the most out of available funds. Based on extensive research conducted by the editors, this text confronts several challenges facing contemporary high school sport administrators: • Providing comprehensive professional preparation for athletic director candidates and continuing education for today’s athletic directors • Aligning the goals of education-based athletic programs and the conduct of coaches, athletes, and parents engaged in the program to the educational mission of the school, district, state, and national governing organizations • Ensuring ongoing education in vital areas including student citizenship, staff support, safety, risk management, and budget preparation • Making consistent efforts to provide equitable opportunities for participation and accommodate the abilities and interests of all student-athletes The position of interscholastic athletic administrator is rapidly becoming one of the most challenging positions in any school as these professionals are asked to do more with less. Given proper education, tools, and goals, NIAAA recognizes the pivotal role an athletic administrator can have in enriching the school culture and experiences of participating athletes, parents, and coaches. NIAAA’s Guide to Interscholastic Athletic Administration provides fundamental knowledge guided by sound educational practices to enable athletic administrators to execute their daily duties with competence and confidence.
Categories: Business & Economics

Sponsored Life

Sponsored Life

Provides aspiring professional skateboarders with information and advice on how to find commercial sponsorship and the expectations that companies have of the people they sponsor, with inside details from both companies and athletes.

Author: Matt Dawson

Publisher: Luma Publication

ISBN: 0979350913

Category: Juvenile Nonfiction

Page: 82

View: 333

Provides aspiring professional skateboarders with information and advice on how to find commercial sponsorship and the expectations that companies have of the people they sponsor, with inside details from both companies and athletes.
Categories: Juvenile Nonfiction

The Athlete s Guide to CBD

The Athlete s Guide to CBD

This uncertainty—and lack of knowledge—is one reason why you don't yet see
scores of pro athletes touting CBD on television. (Another is probably a lack of
sponsorship deals, given that most CBD companies are small businesses.) “
Once ...

Author: Scott Douglas

Publisher: Rodale Books

ISBN: 9780593135815

Category: Health & Fitness

Page: 160

View: 155

A guide to safely and legally using CBD to treat injuries and enhance performance. CBD has officially gone mainstream, but many people are still confused about the uses, effects, legality, and safety of the product--and many have yet to realize the incredible benefits CBD offers active people. In this comprehensive guide, veteran sports author Scott Douglas breaks down the many ways athletes can benefit from using CBD products. CBD can be used as a natural treatment for sports injuries, as a sleep aid and treatment for athletic anxiety, and to maximize recovery from a workout. People of all levels of physical activity will benefit from the guidance in this book, from the lightly active to competitive athletes. The Athlete's Guide to CBD also includes information about the different forms of CBD, what to look for when purchasing the product, and the legal background and future of CBD. With input from leading industry analysts and testimonials from athletes of all levels, The Athlete's Guide to CBD shines a light on this exciting new wellness trend.
Categories: Health & Fitness

IEG s complete guide to sponsorship

IEG s complete guide to sponsorship

Up until the late 1980s, the CEO Syndrome - when a company sponsors yacht
racing because a top executive likes yachting - was the primary cause of
ineffective sponsorships. While sponsorship decision-making is still not totally
immune to ...

Author: Lesa Ukman

Publisher: Ieg, Incorporated

ISBN: IND:30000085209256

Category: Business & Economics

Page: 43

View: 752

Categories: Business & Economics

The Student Athlete s Guide to College Success

The Student Athlete s Guide to College Success

In some cases, an agent helps the athlete manage their finances. In doing so, the
agent should keep meticulous records of wages, sponsorship benefits, and small
market investments. It is important to note that collegiate athletes are not ...

Author: Algerian Hart Ph.D.

Publisher: ABC-CLIO

ISBN: 9781440847042

Category: Sports & Recreation

Page: 149

View: 424

An invaluable guide for potential collegiate student athletes, this guide presents strategies to assist student athletes with life skills both inside and outside of the classroom and athletic arenas. • Represents a unique resource that supports the success of collegiate athletes • Covers specific topics and situations that are relevant to collegiate athletes, from recruiting to post-athletic involvement • Shares real-world stories that document the experiences of former collegiate athletes • Provides details and resources on schools and organizations
Categories: Sports & Recreation

Sports Sponsorship and Marketing Communications

Sports Sponsorship and Marketing Communications

An attractive field of participants draws other athletes, which in turn increases the
size of the viewing public and the events' ... The host is their guide during the
event and will ensure that the players arrive on time for every appointment.

Author: Wim Lagae

Publisher: Pearson Education

ISBN: 0273687069

Category: Business & Economics

Page: 248

View: 816

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.
Categories: Business & Economics

Teaching Sport Management A Practical Guide

Teaching Sport Management  A Practical Guide

A Practical Guide Dina Gentile. • Public relations • Cause sponsorship
Community relations • Sport agency Activity XIV: Branding and Slogan
Competition Through this exercise students gain an appreciation of the
importance of branding in ...

Author: Dina Gentile

Publisher: Jones & Bartlett Learning

ISBN: 1449633161

Category: Sports & Recreation

Page: 148

View: 529

Teaching Sport Management: A Practical Guide provides sport management educators with the techniques and tools they need to teach more effectively. Educators will learn about instructional strategies, incorporating technology into the classroom, developing a course, utilizing outcome assessment, and how to enhance learning through effective teaching. The ideas covered in this text can easily be implemented by first-time instructors or more experienced faculty.
Categories: Sports & Recreation

The Ultimate Guide to Sports Marketing

The Ultimate Guide to Sports Marketing

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.

Author: Stedman Graham

Publisher: McGraw Hill Professional

ISBN: 0071381139

Category: Business & Economics

Page: 315

View: 610

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Categories: Business & Economics

Velo News

Velo News

VP - FEM $ 16.95 THE ATHLETES GUIDE TO SPONSORSHIP , 2ND ED . by
Jennifer Drury and Cheri Elliott The only comprehensive , step - by - step guide
for any athlete , team , or sporting event planner pursuing sponsorship
opportunities .

Author:

Publisher:

ISBN: UCSC:32106019437976

Category: Bicycle racing

Page:

View: 534

Categories: Bicycle racing

Zinn the Art of Road Bike Maintenance

Zinn   the Art of Road Bike Maintenance

... Paperback - 1-884737-77-3 •P-WPB $18.95 The Athlete's Guide to
Sponsorship byJenniferDruryandchenfliott This concise, yet comprehensivestep-
by-stepguidelsforanyathlete, teamorsport event plannerwho.
isconsideringsponsorship.

Author: Lennard Zinn

Publisher: Velopress

ISBN: 1884737706

Category: Sports & Recreation

Page: 284

View: 877

From shifters to derailleurs, pedals to handlebars, this book covers every component of a road bike, lists the tools bike owners need to tackle simple and advanced projects, and demonstrates with 295 detailed illustrations how to work on each part.
Categories: Sports & Recreation

Directories in Print

Directories in Print

A Descriptive Guide to Print and Non-print Directories, Buyer's Guides, Rosters,
and Other Address Lists of All Kinds ... (303)728-7306 * 15564 * The Athlete's
Guide to Sponsorship JED Sports Management (530)677-7972 3941 Park Dr. ,
Ste .

Author:

Publisher:

ISBN: 0787674168

Category: Business

Page:

View: 639

Categories: Business

The Record of the Association of the Bar of the City of New York

The Record of the Association of the Bar of the City of New York

The athlete's guide to sponsorship . 9 Marq . Sports L.J. 499 ( 1999 ) . Goplerud ,
C. Peter , III . Pay for college athletes : now , more than ever . 38 S. Tex . L. Rev.
1081 ( 1997 ) . Herbert , Teresa . Are player injuries compensated ? 7 Sports Law
 ...

Author: Association of the Bar of the City of New York

Publisher:

ISBN: STANFORD:36105063002872

Category: Bar associations

Page:

View: 471

Categories: Bar associations

The Columbia Guide to African American History Since 1939

The Columbia Guide to African American History Since 1939

Charles Marks stopped competing in offshore powerboat racing in 1991 because
he failed to attract major sponsorship. Few black athletes have had the
opportunities presented to Michael Jordan, Tiger Woods, or the William Sisters,
who have ...

Author: Robert L Harris Jr.

Publisher: Columbia University Press

ISBN: 9780231510875

Category: History

Page: 456

View: 653

This book is a multifaceted approach to understanding the central developments in African American history since 1939. It combines a historical overview of key personalities and movements with essays by leading scholars on specific facets of the African American experience, a chronology of events, and a guide to further study. Marian Anderson's famous 1939 concert in front of the Lincoln Memorial was a watershed moment in the struggle for racial justice. Beginning with this event, the editors chart the historical efforts of African Americans to address racism and inequality. They explore the rise of the Civil Rights and Black Power movements and the national and international contexts that shaped their ideologies and methods; consider how changes in immigration patterns have complicated the conventional "black/white" dichotomy in U.S. society; discuss the often uneasy coexistence between a growing African American middle class and a persistent and sizable underclass; and address the complexity of the contemporary African American experience. Contributors consider specific issues in African American life, including the effects of the postindustrial economy and the influence of music, military service, sports, literature, culture, business, and the politics of self-designation, e.g.,"Colored" vs. "Negro," "Black" vs. "African American". While emphasizing political and social developments, this volume also illuminates important economic, military, and cultural themes. An invaluable resource, The Columbia Guide to African American History Since 1939 provides a thorough understanding of a crucial historical period.
Categories: History

Chambers Guide to the Legal Profession

Chambers Guide to the Legal Profession

Clients include individuals in sports and entertainment fields , sports marketing
companies , sports governing bodies and sponsors . Represented the athletes
Mark Richardson and Mark Hylton in doping cases before UK Athletics and IAAF
in ...

Author:

Publisher:

ISBN: IND:30000078137092

Category: Law firms

Page:

View: 538

Categories: Law firms

The Marketer s Guide to Public Relations

The Marketer s Guide to Public Relations

Author: Thomas L. Harris

Publisher: John Wiley & Sons Incorporated

ISBN: IND:30000039983881

Category: Business & Economics

Page: 306

View: 926

The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
Categories: Business & Economics

Developing Successful Sport Sponsorship Plans

Developing Successful Sport Sponsorship Plans

This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.

Author: David Kent Stotlar

Publisher:

ISBN: NWU:35556038172193

Category: Sports & Recreation

Page: 133

View: 209

Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.
Categories: Sports & Recreation