Taking into consideration the individual sport , each athlete must decide whether to look for a single team sponsor , or for several independent sponsors . DIFFERENT TYPES OF SPONSORSHIP Team sponsorship is sponsorship by an already ...
Author: Jennifer E. Drury
An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.
If you want a thriving career in sport, this book is for you.
Author: Molly Hurford
Publisher: Independently Published
So you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.
The agreement appears in IEG Legal Guide to Sponsorship, a valuable reference work.9 5.0. ATHLETE ENDORSEMENT AND LICENSING ARRANGEMENTS 5.1. Background This section is a guide to the issues that marketers and athletes face when ...
Author: Aaron N. Wise
Publisher: Kluwer Law International B.V.
This comprehensive, three-volume set focuses on the legal and business aspects of sports in the United States and abroad. The authors have presented the subject matter from a practical and pragmatic perspective, yet with analytical precision and attention to fine points of detail. International Sports Law and Business is composed of five parts. Part I deals with the law and business of sports in the United States, with the primary emphasis on the legal aspects of professional sports. Part II deals with the internationalization of sports from various perspectives, principally North American team sports. Part III explores the law and business of sports in 18 non-U.S. jurisdictions andndash; subject matter hardly covered in other sources, if at all. Part IV treats the legal and, to some extent, business aspects of broadcasting and sports, both in the United States and in selected foreign jurisdictions. Part V focuses upon sports marketing in its various forms in the United States, as well as its international perspectives. This easy-to-read work is unmatched in that it covers subjects not addressed or only tangentially addressed in other works, presents insiders perspectives on the subject matter, and focuses extensively on international aspects of sports law and business in connection with many different subjects. Among its exhibits, International Sports Law and Business includes a World League of American Football Standard Player Contract form, a sample World League of American Football Acquisition and Operation Agreement, Statute of Court of Arbitration for Sport and Regulations. It also includes a comprehensive index. Its unique coverage and practical features make International Sports Law and Business a critical reference for agents, attorneys, and other practitioners involved in international sports law or handling a trust where one or more of the assets is sports-related, or considering expanding an existing practice area. Those involved in the study of sports law will also appreciate this high quality work.
Sponsorship Criteria Once the reasons companies sponsor high school athletic events and programs have been established, the next logical step is to examine what criteria are used in the decision—making process.
Publisher: Human Kinetics
Category: Business & Economics
NIAAA’s Guide to Interscholastic Athletic Administration presents a wealth of information and insights from experienced athletic directors across the United States. This comprehensive resource covers leadership, operations, financial and facilities management, and other chief administrative responsibilities to help readers better understand the athletic director’s multifaceted role. NIAAA’s Guide to Interscholastic Athletic Administration was developed under the direction of the National Interscholastic Athletic Administrators Association (NIAAA), the trusted authority for excellence in administration of high school sports. This guidebook features the best practices in high school athletic administration to assist both aspiring and practicing athletic directors in meeting the demands of the job. General guidelines and background knowledge are complemented by specific strategies and techniques. Each chapter offers examples of how to solve common problems, and sidebars highlight creative solutions employed by exemplary high school athletic directors. This text features guidance and multidisciplinary information on handling some of the toughest parts of the job. A chapter on personnel management discusses mentoring and evaluation systems to assist with the growth and development of staff, and a technology chapter offers specific recommendations of tools to help athletic directors operate more effectively and efficiently. A chapter on legal and safety concerns outlines concrete measures that administrators can take to prevent mishaps and protect their schools and staff from liability. Readers will also learn how to manage a budget and find creative alternatives to get the most out of available funds. Based on extensive research conducted by the editors, this text confronts several challenges facing contemporary high school sport administrators: • Providing comprehensive professional preparation for athletic director candidates and continuing education for today’s athletic directors • Aligning the goals of education-based athletic programs and the conduct of coaches, athletes, and parents engaged in the program to the educational mission of the school, district, state, and national governing organizations • Ensuring ongoing education in vital areas including student citizenship, staff support, safety, risk management, and budget preparation • Making consistent efforts to provide equitable opportunities for participation and accommodate the abilities and interests of all student-athletes The position of interscholastic athletic administrator is rapidly becoming one of the most challenging positions in any school as these professionals are asked to do more with less. Given proper education, tools, and goals, NIAAA recognizes the pivotal role an athletic administrator can have in enriching the school culture and experiences of participating athletes, parents, and coaches. NIAAA’s Guide to Interscholastic Athletic Administration provides fundamental knowledge guided by sound educational practices to enable athletic administrators to execute their daily duties with competence and confidence.
sponsorship there are two forms: • Project-based – you are given sponsorship to attend or facilitate on a specific event ... For example, athletes get sponsored because they possess characteristics that sparked the sponsor's interest.
Author: Daniel Hall
Publisher: Lulu Press, Inc
Category: Business & Economics
Marketing strategies have, over the years, evolved into an arena of different tactical methods in promoting products that range from people to things. One such method, which has been growing at a rapid speed, is sponsorship. Although it’s still in what we may consider in its ‘infancy stage’, numerous companies have adapted the use of sponsorship as one of their major promotional tools. Grab this ebook today to learn everything you need to know.
The main sources of revenue for track athletes are shoe and apparel company sponsorships , appearance money , and prize money . A handful of athletes have endorsement contracts with nonendemic sponsors , typically with sponsors of the ...
Author: Robert Ruxin
Publisher: Jones & Bartlett Learning
Category: Business & Economics
Student athletes need to begin thinking about the agent selection process much earlier than their senior year of college. The understanding of what an agent does, why they are paid, and what should go into their selection should begin early in an athletes life. An Athletes Guide to Agents, Fifth Edition is designed to better prepare athletes and their families to screen, select, and work with an agent. It teaches families about the importance of sports agents and allows athletes and their families to be active participants instead of handing all power away to a sports agent upon signing an agency contract.
1 Why sponsorships fail Up until the late 1980s , the CEO Syndrome - when a company sponsors yacht racing because a top executive likes yachting - was the primary cause of ineffective sponsorships . While sponsorship decision - making ...
"There are many reasons why companies sponsor athletes and sporting events. The main reason is to sell their products." ~ "The Athlete's Guide to Sponsorship ... Key to a healthy sponsorship, however, (picking Sponsorships (#8)
Author: Keith Hosman
Publisher: Keith Hosman
Category: Sports & Recreation
(Unillustrated) This book primarily concerns itself with the BUSINESS of training horses. This is NOT a horse training book for the non-professional. "Trainer Training" offers one hundred situations a professional horse trainer might face. Written specifically for the professional horse trainer, this is a compilation of one hundred "things I've learned" throughout my over thirty years with horses, sixteen plus of them as a pro. Some are listed quickly, some are placed in greater detail. (For each entry, to paraphrase Mozart, I used "only as many notes" as necessary and point the reader toward further resources when the subject matter threatens to creep beyond the scope of this book.) This is not meant to outline "the only way" to do things or to look at things - it's simply one hundred quick pieces of advice I'd offer a compatriot were I asked. Every horse trainer reading this could easily make their own list - and, given our myriad experiences and disparate backgrounds, I doubt we'd overlap all that much. And, there, it's that "lack of overlap" that gives this book both its perspective and value. My background (beyond "horses") is in marketing, writing, and as a long-time computer geek. Hence, the tips contained herein focus - to a great extent - on those segments of our business. Note also that a great deal of the info also circles around special events (clinics, symposiums, talks, etc.) that a pro might offer - in large part, because this is where so darned many weird things can happen (and where much money can be made).
In 2007, almost $10 billion was spent on global sponsorship of major sports organizations.1 Sports entities use the money they receive from corporate sponsorship to pay for top athletes, facilities, and coaches.
Author: Glenn M. Wong
Publisher: Jones & Bartlett Publishers
Category: Business & Economics
Provides information about careers in the sports industry, including educational requirements, salary, and prospects for each profession.