The Attention Merchants

The Attention Merchants

It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily ...

Author: Tim Wu

Publisher: National Geographic Books

ISBN: 9780385352017

Category: Business & Economics

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From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. “A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.” —Tom Vanderbilt, The New Republic “An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.” —Cory Doctorow, BoingBoing “Illuminating.” —Jacob Weisberg, The New York Review of Books
Categories: Business & Economics

SUMMARY The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu

SUMMARY   The Attention Merchants  The Epic Scramble To Get Inside Our Heads By Tim Wu

The emergence and the dangers represented by attention merchants is the whole purpose of this summary, which for the first time studies in such a complete way a phenomenon that has remained relatively in the shadows until now. *Buy now the ...

Author: Shortcut Edition

Publisher: Shortcut Edition

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Category: Business & Economics

Page: 24

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover what dangers attention seekers represent. You will also discover that : the Obama presidency was not glamorous; attention seekers entertain you in every sense of the word; the attention seekers were born in New York City in the 1830s and 40s; the propaganda of the totalitarian states was heir to the British propaganda of World War I; the word "propaganda" is of religious origin; attention merchants entered homes at the same time as radio sets. You are constantly exposed to a veritable barrage: advertising, sponsored social networks, etc., are all efforts to attract and hold your attention. This attention that has found its merchants. The emergence and the dangers represented by attention merchants is the whole purpose of this summary, which for the first time studies in such a complete way a phenomenon that has remained relatively in the shadows until now. *Buy now the summary of this book for the modest price of a cup of coffee!
Categories: Business & Economics

SUMMARY

SUMMARY

Author: Edition Shortcut (author)

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ISBN: 1005815011

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The Attention Merchants

The Attention Merchants

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined.

Author: Tim Wu

Publisher:

ISBN: 1782394850

Category:

Page: 416

View: 866

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The Attention Merchants

The Attention Merchants

Title: The attention merchants: the epic scramble to get inside our heads / Tim Wu. Description: First edition. |New York: Knopf, 2016. Identifiers: Locs 2016910149 |ises 978o385352017 (hardback) | Ises 978o385332024 (ebook) Subjects: ...

Author: Tim Wu

Publisher: Vintage

ISBN: 9780385352024

Category: Business & Economics

Page: 416

View: 314

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Categories: Business & Economics

RESUMEN The Attention Merchants Los mercaderes de la atenci n The Epic Scramble To Get Inside Our Heads por Tim Wu

RESUMEN   The Attention Merchants   Los mercaderes de la atenci  n  The Epic Scramble To Get Inside Our Heads por Tim Wu

Al leer este resumen, descubrirá los peligros que representan los buscadores de atención.

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Body, Mind & Spirit

Page: 13

View: 174

Al leer este resumen, descubrirá los peligros que representan los buscadores de atención. También descubrirá que : la presidencia de Obama no fue glamurosa los buscadores de atención se entretienen en todos los sentidos los buscadores de atención nacieron en la ciudad de Nueva York en los años 1830 y 40 la propaganda de los estados totalitarios es heredera de la propaganda británica de la Primera Guerra Mundial la palabra "propaganda" es de origen religioso; los comerciantes de atención entraron en los hogares al mismo tiempo que los aparatos de radio. Usted está constantemente expuesto a un verdadero bombardeo: la publicidad, las redes sociales patrocinadas, etc., son todos esfuerzos para atraer y mantener su atención. Una atención que ha encontrado sus mercaderes. La aparición y los peligros que representan los mercaderes de la atención es el objetivo de este resumen, que por primera vez estudia de forma tan completa un fenómeno que hasta ahora ha permanecido relativamente en la sombra.
Categories: Body, Mind & Spirit

Freedom to Think

Freedom to Think

The Long Struggle to Liberate Our Minds Susie Alegre. R 22 v. Warne (1980), 2 Cr. App.R. ... See also Wu, T., The Attention Merchants: The Epic Scramble to Get Inside Our Heads, New York, Knopf Publishing Group, 2018, Ch. 3, footnote 6.

Author: Susie Alegre

Publisher: Atlantic Books

ISBN: 9781838951542

Category: Social Science

Page: 357

View: 725

CHOSEN AS A BOOK OF THE YEAR IN THE FINANCIAL TIMES AND THE TELEGRAPH BOOKS TO LOOK OUT FOR IN 2022, NEW STATESMAN & CITY AM Longlisted for the Moore Prize for Human Rights Writing 'Compelling, powerful and necessary.' Shoshana Zuboff, author of The Age of Surveillance Capitalism 'Fascinating' Guardian Without a moment's pause, we share our most intimate thoughts with trillion-dollar tech companies. Their algorithms categorize us and jump to troubling conclusions about who we are. They also shape our everyday thoughts, choices and actions - from who we date to whether we vote. But this is just the latest front in an age-old struggle. Part history and part manifesto, Freedom to Think explores how the powerful have always sought to influence how we think and what we buy. Connecting the dots from Galileo to Alexa, human rights lawyer Susie Alegre charts the history and fragility of our most important human right: freedom of thought. Filled with shocking case-studies across politics, criminal justice, and everyday life, this ground-breaking book shows how our mental freedom is under threat like never before. Bold and radical, Alegre argues that only by recasting our human rights for the digital age can we safeguard our future.
Categories: Social Science

Summary of The Attention Merchants Review Keypoints and Take aways

Summary of The Attention Merchants      Review Keypoints and Take aways

The Attention Merchants summary includes the key points and important takeaways from the book The Attention Merchants by Tim Wu. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2.

Author: PenZen Summaries

Publisher: by Mocktime Publication

ISBN:

Category: Study Aids

Page: 15

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The summary of The Attention Merchants – The Epic Scramble to Get Inside Our Heads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The fascinating history of the advertising industry is explored in depth in the 2016 book "The Attention Merchants." These ideas will educate you on everything there is to know about the "attention industry" and provide a historical account of how advertising arrived at its current form in the modern world. The Attention Merchants summary includes the key points and important takeaways from the book The Attention Merchants by Tim Wu. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected]
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Antisocial Media

Antisocial Media

... McAllister and Emily West , The Routledge Companion to Advertising and Promotional Culture ( New York : Routledge , 2015 ) ; Tim Wu , The Attention Merchants : The Epic Scramble to Get Inside Our Heads ( New York : Knopf , 2016 ) .

Author: Siva Vaidhyanathan

Publisher: Oxford University Press

ISBN: 9780190841164

Category: Computers

Page: 337

View: 791

One of the signal developments in democratic culture around the world in the past half-decade has been the increasing power of social media to both spread information and shape opinions. After the Arab Spring of 2011, many pointed to the liberating potential of platforms like Facebook andTwitter. Yet five years later, as many Americans reeled in shock from the election of an authoritarian bullshit artist (using philosopher Harry Frank's technical definition of the term), a few perceptive observers began looking at new at the social and political effects of dominant social mediaplatforms, particularly Facebook. And they did not like what they saw.The media studies and IP scholar Siva Vaidhyanathan is one of those sharp observers, and in Anti-Social Media he argues that our descent into dystopia stems in no small part from trends that have developed in the online world. The 2016 election saw a remarkable and dispiriting increase of peoplehiving themselves off within ideological echo chambers and treating fake news as real. Vaidhyanathan provides a structural explanation of why this happened, and he has located a culprit: social media, and more specifically Facebook. The founders of Facebook may have had (some) good intentions, buthe contends that they have created a Frankenstein's monster that they have neither the will nor capacity to rein in. Fake news abounds, and the algorithms that undergird the platform drive people inexorably to news sites that conform to their ideological predilections - which Facebook can figure outwith ease. Serious news reporting, already in a parlous state, has suffered even more as people on platforms like Facebook (meaning most people) are bombarded by both snippets of news from multiple sources and ads that look like news. Deliberative democracies require informed citizenries able todistinguish facts and falsehoods. By weakening those skills, social media is eroding the very foundations of our democratic republican culture. Social media-driven false news campaigns and ideological echo chambers are not only visible in the US, either - they are clearly on the rise in Europe andacross the developing world too. Vaidhyanathan closes by offering offers a number of smart policy proposals that attack the problem, but they will undoubtedly be hard to enact. But the first order of business when facing a significant new crisis is to recognize its existence and explain what it is.Anti-Social Media promises to be that path-breaking initial step toward understanding how social media is quickly undermining not only centuries of democratic progress, but civil society itself.
Categories: Computers

The Curse of Bigness

The Curse of Bigness

From the man who coined the term net neutrality and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.

Author: Tim Wu

Publisher:

ISBN: 0999745468

Category: BUSINESS & ECONOMICS

Page: 154

View: 239

From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
Categories: BUSINESS & ECONOMICS