The Data and Analytics Playbook

The Data and Analytics Playbook

The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs.

Author: Lowell Fryman

Publisher: Morgan Kaufmann Publishers

ISBN: 0128023074

Category:

Page: 304

View: 947

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it, and discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and how they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis, and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success
Categories:

The Data and Analytics Playbook

The Data and Analytics Playbook

The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs.

Author: Lowell Fryman

Publisher: Morgan Kaufmann

ISBN: 9780128025475

Category: Computers

Page: 292

View: 439

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success
Categories: Computers

Analytics Best Practices

Analytics Best Practices

It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance.

Author: Prashanth Southekal

Publisher: Technics Publications

ISBN: 1634628276

Category:

Page: 208

View: 478

Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance. Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. 'Analytics Best Practices' is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of "Infonomics"
Categories:

Analytics Best Practices A Business driven Playbook for Creating Value through Data Analytics

Analytics Best Practices  A Business driven Playbook for Creating Value through Data Analytics

The three key differentiating aspects of this book are: · Practicality. This book offers prescriptive, superior, and practical guidance. · Completeness.

Author: Prashanth H Southekal, PhD, MBA

Publisher: Technics Publications

ISBN: 9781634628297

Category: Computers

Page: 208

View: 728

Deliver enterprise data analytics success by following Prashanth’s prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: · Practicality. This book offers prescriptive, superior, and practical guidance. · Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. · Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. ‘Analytics Best Practices’ is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of “Infonomics” Dr. Southekal’s book is a treasure trove of best practices and practical examples from the field of Data Analytics. Upen Varanasi CEO & Co-Founder, Riversand Technologies What I like about this book is its focus on real-world best practices with an extensive set of practical tips and tricks. It provides an important bridge between the data management and business operations sides of a business. Michael Wade Professor of Innovation & Strategy, IMD Business School Prashanth’s book is accessible and practical – an excellent guide for corporate leaders who want to produce meaningful business results from the use of data and analytics to create true business value. Irina Pelphrey Senior Director, Walmart Corporation This book is a must on the desks of business executives and decision makers at all levels in an organization who want to truly understand what it takes to become a successful data driven organization. Ram Kumar Senior Vice President, Quantium Dr. Prashanth Southekal has created a practical guidebook for realizing business value from data and analytics investments. Highly recommended. Randy Bean Founder & CEO, NewVantage Partners Prashanth’s second book starts with the right title – it is always about BUSINESS VALUE. The practices explored here will help anyone interested to achieve these goals. Mario Faria Gartner Research Board The Analytics Best Practices book is one of the most comprehensive and well-researched books I have come across on data analytics. Ameet Shetty Former Chief Data and Analytics Officer, McDonald's Corporation I would encourage all professionals to read this easy to navigate, thoughtful and pragmatic book as it is relevant to all of us seeking to maximize the ROI for our organizations. Lisa M. Wardlaw Former EVP, Global Chief Digital Strategy Officer, MunichRe Deriving actionable insights from data requires that linkage to be clear between art and science and this book does just that. Chris Leonard, Director, Digital Strategy & Transformation, Plains Midstream Prashanth’s book simplifies the complex world of data analytics, and one to understand the drivers of bringing valued results to an organization. Matthew Joyce Senior Solution Architect, SAS-Institute
Categories: Computers

The Data Driven Transformation Playbook

The Data Driven Transformation Playbook

Author: CAROLINE. JACKSON CARRUTHERS (PETER.)

Publisher:

ISBN: 1783303883

Category:

Page: 208

View: 310

How do you start the journey to truly getting the most from your data? Many businesses need or want to transform to survive or to thrive. The digital transformation was all about technology and platforms driving business and customers on line. Data enabled transformation is about exploiting data to provide key insights to drive business value. The Data Driven Transformation Playbook is a must-have guide to transforming your business into a data enabled organisation. Written by Caroline Carruthers and Peter Jackson, two award-winning CDOs and authors of the bestselling Chief Data Officers Playbook, it provides direct, engaging and pragmatic guidance for current and aspiring CDOs, CEOs, COOs, data change practitioners and programme managers. Packed with case studies and real world examples, the book brings together views, opinions and practitioners experience for the first time along with the authors' original theories, concepts and methodologies. It takes a step-by-step approach covering: why organisations would want to be data enabled checking readiness preparing for transformation making the change happen embedding the new culture and moving forward.
Categories:

The Chief Data Officer s Playbook

The Chief Data Officer s Playbook

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment.

Author: Caroline Carruthers

Publisher: Facet Publishing

ISBN: 9781783304745

Category: Business & Economics

Page: 248

View: 868

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.
Categories: Business & Economics

Architecting Experience

Architecting Experience

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The applied digital analytics playbook (adap) part one -- The changing world of owned media -- Earned media: organic social & seo -- Paid media ...

Author: Scot R. Wheeler

Publisher:

ISBN: 9814678414

Category: Business & Economics

Page: 280

View: 420

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience," but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Categories: Business & Economics

The Analytic Hospitality Executive

The Analytic Hospitality Executive

The book describes the application of analytics across various disciplines, as well as the importance of developing an analytics culture in the organization. This is Kelly's second book, and I hope there are more to come.

Author: Kelly A. McGuire

Publisher: John Wiley & Sons

ISBN: 9781119129981

Category: Business & Economics

Page: 432

View: 810

This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights.
Categories: Business & Economics

Big Data Big Innovation

Big Data  Big Innovation

Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

Author: Evan Stubbs

Publisher: John Wiley & Sons

ISBN: 9781118925522

Category: Business & Economics

Page: 256

View: 647

A practical guide to leveraging your data to spur innovation andgrowth Your business generates reams of data, but what do you do withit? Reporting is only the beginning. Your data holds the key toinnovation and growth – you just need the proper analytics.In Big Data, Big Innovation: Enabling CompetitiveDifferentiation Through Business Analytics, author Evan Stubbsexplores the potential gold hiding in your un-mined data. As ChiefAnalytics Officer for SAS Australia/New Zealand, Stubbs brings anindustry insider's perspective to guide you through patternrecognition, analysis, and implementation. Big Data, Big Innovation: Enabling CompetitiveDifferentiation Through Business Analytics details agroundbreaking approach to ensuring your company's upwardtrajectory. Use this guide to leverage your customer information,financial reports, performance metrics, and more to build arock-solid foundation for future growth. Build an effective analytics team, and empower them with theright tools Learn how big data drives both evolutionary and revolutionaryinnovation, and who should be responsible Identify data collection and analysis opportunities andimplement action plans Design the platform that suits your company's current andfuture needs Quantify performance with statistics, programming, and researchfor a more complete picture of operations Effective management means combining data, people, and analyticsto create a synergistic force for innovation and growth. If youwant your company to move forward with confidence, Big Data, BigInnovation: Enabling Competitive Differentiation Through BusinessAnalytics can show you how to use what you already have andacquire what you need to succeed.
Categories: Business & Economics

Mapping Innovation A Playbook for Navigating a Disruptive Age

Mapping Innovation  A Playbook for Navigating a Disruptive Age

map for Experian's strategy, which they called “Data Solutions and Decisions
Systems” or “DS squared” for short, to exploit the opportunities they saw in the
marketplace (Figure 3.2). It encompassed four key functional areas (data,
analytics, ...

Author: Greg Satell

Publisher: McGraw Hill Professional

ISBN: 9781259862243

Category: Business & Economics

Page: 240

View: 959

Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Categories: Business & Economics

A PRACTITIONER S GUIDE TO BUSINESS ANALYTICS Using Data Analysis Tools to Improve Your Organization s Decision Making and Strategy

A PRACTITIONER S GUIDE TO BUSINESS ANALYTICS  Using Data Analysis Tools to Improve Your Organization   s Decision Making and Strategy

" -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group "Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . .

Author: Randy Bartlett

Publisher: McGraw-Hill Education

ISBN: 0071807594

Category: Business & Economics

Page: 256

View: 977

The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company "Over the long term, those who show the greatest imagination, grow the right skills, build the deepest organizations, and follow rigorous statistical practice will reap the greatest rewards from their analytics efforts. A Practitioner's Guide to Business Analytics lights the way." -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group "Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . . . Hold on to your seat and be prepared to change the way you think about leaders, leadership qualities, and leadership skills needed for future success in the changing business landscape." -- Thomas J. Scott, Director/Advisor, Marketing Sciences Solutions, TGaS Advisors "Randy Bartlett has written an important and useful book, filling at least some of the large void between books that exhort managers to think more analytically without explaining how, and overly technical books that only quantitative analysts would appreciate. Particular strengths are the recommendations about how to organize to integrate analytical expertise into decision-making and the guidance about how managers can assess whether they are getting good analytical advice." -- Douglas A. Samuelson, D.Sc., President and Chief Scientist, InfoLogix, Inc., Annandale, VA; quantitative analyst, inventor, entrepreneur and executive About the Book: The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt . . . quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen. The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors. Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accounts of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to: Assess your company's analytics needs and capabilities, and develop a strategic analytics plan Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses Build and organize a specialized Business Analytics Team to lead infrastructural changes Upgrade the foundation that supports business analytics--data collection, data software, and data management Create the essential synergy for success between the Business Analytics Team and IT Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multifront exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.
Categories: Business & Economics

Understanding the Predictive Analytics Lifecycle

Understanding the Predictive Analytics Lifecycle

I would recommend this book to all the executives.” —Gokula Mishra, Vice President of Advanced Analytics & Big Data, Oracle; Co-Author of The Oracle Big Data Handbook Understanding the Predictive Analytics Lifecycle offers chief ...

Author: Alberto Cordoba

Publisher: John Wiley & Sons

ISBN: 9781118938928

Category: Business & Economics

Page: 240

View: 868

A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.
Categories: Business & Economics

Data First Marketing

Data First Marketing

I strongly recommend this book to any CEO trying to build a highly driven marketing approach to their strategy." —John Hassoun, VT Group CEO "Data-First Marketing is like personal training for you and your marketing team.

Author: Janet Driscoll Miller

Publisher: John Wiley & Sons

ISBN: 9781119701248

Category: Business & Economics

Page: 256

View: 145

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Categories: Business & Economics

Big Data Big Climb

Big Data Big Climb

This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage.

Author: Anne Legg

Publisher:

ISBN: 9798639108464

Category:

Page: 153

View: 906

Data is one of the most robust assets Credit Unions have, yet there are few resources available to help the industry leverage this asset. Anne Legg's Big Data Big climb is a must-have guide for those who are looking to improve their members' lives using data. This foundational primer on data transformation uses the metaphor of climbing Mt Kilimanjaro to provide both clarity and a framework on this subject. With sections titled "Which is more mature your data or a teen," and "A Credit Union governs its loans, so why not its data" as well as "Building Credit Union Hakuna Matata" his book cuts through techno-jargon and translates data transformation concepts into a playbook for credit unions to leverage their robust data to create revolutionary member relationships.This must-have guide provides guidance on assessing the current credit union data state, creating an enterprise vision. building member-centric data strategies, demystifying data maturity, establishing a data governance practice, building a data analytics program, developing a data consumptive culture, and building continuous data-centric capabilities. Not only is the book packed with real-world examples, assessment guides, and case studies, the author has created BONUS content available online for only Big Data/Big Climb readers. This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage. It is a must-read across boards, leadership teams, department leads, and member contact talent.
Categories:

Data First Marketing

Data First Marketing

I strongly recommend this book to any CEO trying to build a highly driven marketing approach to their strategy." —John Hassoun, VT Group CEO "Data-First Marketing is like personal training for you and your marketing team.

Author: Janet Driscoll Miller

Publisher: John Wiley & Sons

ISBN: 9781119701262

Category: Business & Economics

Page: 256

View: 635

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Categories: Business & Economics

Digital Metrics Playbook

Digital Metrics Playbook

Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their ...

Author: Enrique Quevedo

Publisher: Dreaming Intent Press

ISBN: 9780996101301

Category: Business & Economics

Page:

View: 403

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.
Categories: Business & Economics

Data Driven Business Transformation

Data Driven Business Transformation

Easy to understand, this is a no-nonsense guide on how to mobilise and execute transformation. I particularly loved their emphasis on people being at the heart of everything and our powerhouse for the future.

Author: Peter Jackson

Publisher: John Wiley & Sons

ISBN: 9781119543206

Category: Mathematics

Page: 288

View: 638

OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.
Categories: Mathematics

The Design Thinking Playbook

The Design Thinking Playbook

"This book is THE best definition of Design Thinking that I have seen." — Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new ...

Author: Michael Lewrick

Publisher: John Wiley & Sons

ISBN: 9781119467489

Category: Design

Page: 352

View: 819

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Categories: Design

Practical Artificial Intelligence

Practical Artificial Intelligence

This book reveals what artificial intelligence is in simple terms and how organizations from all walks of life can easily leverage it to run projects successfully and make smarter decisions.

Author: Kashyap Kompella

Publisher:

ISBN: 1686799853

Category:

Page: 140

View: 296

If you have tried everything imaginable but have never been able to use artificial intelligence to scale your business or enhance your projects, then this could be one of the most important books you have read in years. Do you still find it hard to adopt the whole concept of artificial intelligence in your company? Are you interested in knowing how business owners like you can leverage the fundamentals of artificial intelligence to make smarter decisions, but unsure how to start? "Practical Artificial Intelligence: An Enterprise Playbook" is written to give you an in-depth view of Artificial Intelligence and how it can be used to make analytics more productive and efficient at workplaces. This book reveals what artificial intelligence is in simple terms and how organizations from all walks of life can easily leverage it to run projects successfully and make smarter decisions. This book offers a thorough grounding in enterprise Ai concepts, along with practical instructions on applying its tools and mechanics in real-life situations. Data technology is moving fast and thanks to Ai, organizations can now use machines to perform complex tasks. However, for a lot of companies, incorporating AI into operations can be very daunting. This practical guide breaks down the basics of how Ai works in simple, non-technical terms as well as what it takes for businesses to start incorporating it into their projects in a step-by-step approach. There are many unanswered questions regarding Ai for most people. This book answers them all. Here's a preview of what you'll discover within the pages of this book: How organizations can use and implement artificial intelligence for their daily operations The fundamental concepts, foundation and the applications of artificial intelligence Understanding how you can deploy Ai for your projects even if you have no technical expertise The shortcomings, limitations and strengths of Ai How to use Ai, who needs it, when to use it and when to avoid it And much more... If you want to understand the mechanics of artificial intelligence and how organizations can use it successfully without debugging complex codes, this book is for you. Scroll up and click the "Buy Now" button to get this entire book right now!
Categories:

Crafting the InfoSec Playbook

Crafting the InfoSec Playbook

This practical book demonstrates a data-centric approach to distilling complex security monitoring, incident response, and threat analysis ideas into their most basic elements.

Author: Jeff Bollinger

Publisher: "O'Reilly Media, Inc."

ISBN: 9781491913611

Category: Computers

Page: 276

View: 223

Any good attacker will tell you that expensive security monitoring and prevention tools aren’t enough to keep you secure. This practical book demonstrates a data-centric approach to distilling complex security monitoring, incident response, and threat analysis ideas into their most basic elements. You’ll learn how to develop your own threat intelligence and incident detection strategy, rather than depend on security tools alone. Written by members of Cisco’s Computer Security Incident Response Team, this book shows IT and information security professionals how to create an InfoSec playbook by developing strategy, technique, and architecture. Learn incident response fundamentals—and the importance of getting back to basics Understand threats you face and what you should be protecting Collect, mine, organize, and analyze as many relevant data sources as possible Build your own playbook of repeatable methods for security monitoring and response Learn how to put your plan into action and keep it running smoothly Select the right monitoring and detection tools for your environment Develop queries to help you sort through data and create valuable reports Know what actions to take during the incident response phase
Categories: Computers