The Marketisation of Higher Education and the Student as Consumer

The Marketisation of Higher Education and the Student as Consumer

This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial ...

Author: Mike Molesworth

Publisher: Routledge

ISBN: 9781136908453

Category: Education

Page: 264

View: 544

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.
Categories: Education

The Marketisation of Higher Education

The Marketisation of Higher Education

The student as consumer approach in higher education and its effects on academic performance. Studies in Higher Education, 2(11), 1958–1978. Furedi, F. (2010). Introduction to the Marketisation of Higher Education and the Student as ...

Author: John D. Branch

Publisher: Springer Nature

ISBN: 9783030674410

Category: Education

Page: 466

View: 557

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Categories: Education

Rethinking Children as Consumers

Rethinking Children as Consumers

Barnett, R. (2011) 'The marketised university: defending the indefensible', in M. Molesworth, R. Scullion and E. Nixon, The Marketisation of Higher Education and the Student as Consumer. Abingdon: Routledge, pp. 25–38.

Author: Cyndy Hawkins

Publisher: Taylor & Francis

ISBN: 9781317205876

Category: Education

Page: 182

View: 324

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Categories: Education

Self and Social Identity in Educational Contexts

Self and Social Identity in Educational Contexts

Markets, government, funding and the marketisation of UK higher education. In M. Molesworth, R. Scullion and E. Nixon (Eds), The marketisation of higher education and the student as consumer (pp. 25–38). London: Routledge.

Author: Kenneth I. Mavor

Publisher: Taylor & Francis

ISBN: 9781317599760

Category: Education

Page: 366

View: 489

This innovative volume integrates social identity theory with research on teaching and education to shed new and fruitful light on a variety of different pedagogical concerns and practices. It brings together researchers at the cutting edge of new developments with a wealth of teaching and research experience. The work in this volume will have a significant impact in two main ways. First and foremost, the social identity approach that is applied will provide the theoretical and empirical platform for the development of new and creative forms of practice in educational settings. Just as the application of this theory has made significant contributions in organisational and health settings, a similar benefit will accrue for conceptual and practical developments related to learners and educators – from small learning groups to larger institutional settings – and in the development of professional identities that reach beyond the classroom. The chapters demonstrate the potential of applying social identity theory to education and will stimulate increased research activity and interest in this domain. By focusing on self, social identity and education, this volume investigates with unprecedented clarity the social and psychological processes by which learners’ personal and social self-concepts shape and enhance learning and teaching. Self and Social Identity in Educational Contexts will appeal to advanced students and researchers in education, psychology and social identity theory. It will also be of immense value to educational leaders and practitioners, particularly at tertiary level.
Categories: Education

Marketing Strategies for Higher Education Institutions Technological Considerations and Practices

Marketing Strategies for Higher Education Institutions  Technological Considerations and Practices

In Molesworth, M., Scullion, R., & Nixon, E. (Eds.), The Marketisation of Higher Education and the Student as Consumer. London, UK: Routledge. Gibbs, P. (2011). Adopting consumer time and the marketing of higher education.

Author: Tripathi, Purnendu

Publisher: IGI Global

ISBN: 9781466640153

Category: Business & Economics

Page: 388

View: 604

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Categories: Business & Economics

Dimensions of Marketisation in Higher Education

Dimensions of Marketisation in Higher Education

Joanna Williams DOI: 10.4324/9781315728339-6 Student charters, now ubiquitous in UK higher education, emerged in their ... and the impact they have in commodifying higher education into a product and constructing students as consumers.

Author: Peter John

Publisher: Routledge

ISBN: 9781317542605

Category: Education

Page: 266

View: 784

Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.
Categories: Education

The Geographies of International Student Mobility

The Geographies of International Student Mobility

In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer (pp. 101–114). London: Routledge. Collins, F. L., & Ho, K. C. (2014). Globalising higher education and cities in Asia ...

Author: Suzanne E. Beech

Publisher: Springer

ISBN: 9789811374425

Category: Social Science

Page: 271

View: 563

This book offers critical insights into the geographies of the international student higher education experience from initial recruitment, through to the plethora of personal factors which influence their decisions to become mobile and experiences when abroad. From the student perspective these include, but are not limited to, the importance of social networks, desire for a multicultural experience and the attraction to certain locations as discussed in this volume. However, unlike other work, it also reflects on the motivations of the HEIs themselves and their need to continue recruiting students in the face of greater competition from overseas. Recognising this omission, this book also analyses the resulting migration industries and how these are sustained (and even necessitated) by the sector. It is, therefore, the first to bring together these wider institutional narratives with those of the students resulting in a holistic and comprehensive insight into the student mobility process.
Categories: Social Science

Management and Leadership of Educational Marketing

Management and Leadership of Educational Marketing

Introduction to the marketisation of higher education and the student as consumer. In M. Molesworth, R. Scullion & E. Nixon (Eds.), The marketisation of higher education and the student as consumer (pp. 1–7). London: Routledge.

Author: Izhar Oplatka

Publisher: Emerald Group Publishing

ISBN: 9781781902424

Category: Education

Page: 297

View: 666

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Categories: Education

The Pedagogy of Compassion at the Heart of Higher Education

The Pedagogy of Compassion at the Heart of Higher Education

The marketised university: Defending the indefensible. In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer (pp. 25–38). London: Routledge. Best, R. (1995).

Author: Paul Gibbs

Publisher: Springer

ISBN: 9783319577838

Category: Education

Page: 238

View: 996

This book offers a moral rather than instrumental notion of university education whilst locating the university within society. It reflects a balancing of the instrumentalization of higher education as a mode of employment training and enhances the notion of the students’ well-being being at the core of the university mission. Compassion is examined in this volume as a weaving of diverse cultures and beliefs into a way of recognizing that diversity through a common good offers a way of preparing students and staff for a complex and anxious world. This book provides theoretical and practical discussions of compassion in higher education, it draws contributors from around the world and offers illustrations of compassion in action through a number of international cases studies..
Categories: Education

Rethinking the Law School

Rethinking the Law School

education is the attempt to recast the relationship between academics and students after the model of a service provider ... in: The Marketisation of Higher Education and the Student as Consumer, London and New York: Routledge 2011, p.

Author: Carel Stolker

Publisher: Cambridge University Press

ISBN: 9781107423879

Category: Law

Page: 471

View: 320

Written by a former dean, this book offers a unique understanding of challenges facing legal education, research, publishing and governance.
Categories: Law