The One Day Marketing Plan

The One Day Marketing Plan

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business.

Author: Roman G. Hiebing

Publisher: McGraw Hill Professional

ISBN: 0071458522

Category: Business & Economics

Page: 344

View: 826

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
Categories: Business & Economics

The One day Marketing Plan

The One day Marketing Plan

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning.

Author: Roman G. Hiebing

Publisher: Ntc Publishing Group

ISBN: 0844202479

Category: Business & Economics

Page: 322

View: 558

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.
Categories: Business & Economics

The 1 day Marketing Plan

The 1 day Marketing Plan

Hiebing and Cooper break down the planning process into 10 basic, but critical steps that provide the means to organize and complete a plan that will help you attain your marketing objectives.

Author: Roman G. Hiebing

Publisher: N T C Business Books

ISBN: 0844233587

Category: Business & Economics

Page: 240

View: 336

Identify opportunities and create a thoughtful, "real world" marketing plan that will help your business grow. Hiebing and Cooper break down the planning process into 10 basic, but critical steps that provide the means to organize and complete a plan that will help you attain your marketing objectives. Extensive worksheets, model formats, and time-saving tips and methods are readily adaptable to your own marketing plans.
Categories: Business & Economics

The One day Marketing Plan

The One day Marketing Plan

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning.

Author: Roman G. Hiebing

Publisher: Ntc Publishing Group

ISBN: PSU:000044413149

Category: Business & Economics

Page: 322

View: 457

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.
Categories: Business & Economics

The One Week Marketing Plan

The One Week Marketing Plan

Mark Satterfield’s The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business.

Author: Mark Satterfield

Publisher: BenBella Books, Inc.

ISBN: 9781939529794

Category: Business & Economics

Page: 320

View: 115

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That’s all it takes. So let’s get started.
Categories: Business & Economics

How to Market a Product for Under 500

How to Market a Product for Under  500

In a single evening at the library, you can find all the markets and the media that
serve them, and outline the basics of an entire marketing plan. But the one day
marketing plan and execution... well, it's very fast. And because of its speed, very
 ...

Author: Jeffrey Dobkin

Publisher: Danielle Adams Publishing

ISBN: 9780964287921

Category: Business & Economics

Page: 389

View: 200

A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of the $500 direct marketing campaign-then put together your own and pull the trigger. This is the best campaign ever - at any price. Make your marketing easier, faster... and LOWER your costs. Almost 400 pages - not one wasted page. Read this cult classic for yourself, see why every reviewer has rated it 5-Stars.
Categories: Business & Economics

Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science

Develop a Strategic Marketing Plan After the product/service mix has been
analyzed and “corporate” strategic goals and ... Other good readings include:
Preparing the Marketing Plan, by David Parmerlee (2001); The One-Day
Marketing Plan: ...

Author: Linda S Katz

Publisher: Routledge

ISBN: 9781136413797

Category: Language Arts & Disciplines

Page: 270

View: 350

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Categories: Language Arts & Disciplines

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days

is as important as the others in creating your overall marketing plan. Your overall
marketing plan development will take more than one day. 1. What portion of each
day will you devote to reviewing your plan and any necessary revising? 2.

Author: Al Lautenslager

Publisher: Entrepreneur Press

ISBN: 9781613082690

Category: Business & Economics

Page: 304

View: 607

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Categories: Business & Economics

Guerrilla Marketing in 30 Days Workbook

Guerrilla Marketing in 30 Days Workbook

1. Do you feel that you know your market inside and out, including what
customers want and expect? Y ❏ N ❏ 2. If no, what additional information do you
need for effective planning? 3. What is hindering you from satisfying customers,
e.g., ...

Author: Jay Levinson

Publisher: Entrepreneur Press

ISBN: 9781613080474

Category: Business & Economics

Page: 224

View: 402

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Categories: Business & Economics

Internet Marketing

Internet Marketing

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.

Author: Matt Bailey

Publisher: John Wiley & Sons

ISBN: 1118087224

Category: Computers

Page: 608

View: 499

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Categories: Computers

The 1 Page Marketing Plan

The 1 Page Marketing Plan

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.

Author: Allan Dib

Publisher:

ISBN: 1989025013

Category: Business & Economics

Page: 228

View: 566

"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth"--
Categories: Business & Economics

Summary The One Week Marketing Plan

Summary  The One Week Marketing Plan

The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business".

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 9782511036044

Category: Business & Economics

Page: 9

View: 482

The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business". This complete summary of the ideas from Mark Satterfield's book "The One Week Marketing Plan" tells you how to develop a marketing plan in just one week. According to Satterfield, the key to successful marketing is focusing on creating a marketing system instead of unconnected activities. You can set up this system by following the Basic One Week Marketing Plan. The Basic One Week Marketing Plan involves: 1. Choosing your niche market 2. Creating a great FREE offer 3. Building a website 4. Sending drip-marketing messages 5. Getting website traffic Added-value of this summary: • Save time • Set up a marketing plan in one week • Create a connected marketing system To learn more, read “The One Week Marketing Plan” and create a marketing system that works in just one week!
Categories: Business & Economics

Managers Guide to Marketing Advertising and Publicity

Managers Guide to Marketing  Advertising  and Publicity

Our message strategy session with Barry Callen made me realize there is a zone
beyond the space outside the box. ... —Scott W. Cooper author, The One-Day
Marketing Plan “He provided clever and inexpensive strategies to solve real ...

Author: Barry Callen

Publisher: McGraw Hill Professional

ISBN: 9780071713467

Category: Business & Economics

Page: 272

View: 349

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Categories: Business & Economics

The Instant Marketing Plan

The Instant Marketing Plan

Author: Mark Nolan

Publisher: Pinnacle Press

ISBN: 0940673576

Category: Business & Economics

Page: 186

View: 968

Categories: Business & Economics

49 Marketing Secrets That Work to Grow Sales

49 Marketing Secrets  That Work  to Grow Sales

Think of the months you spent planning so that the special day went off without a
hitch. Give the ... Although you may already offer commissions or bonuses, for
this one day, consider something additional to give them a reason to get excited.
5.

Author: Ron Finklestein

Publisher: Morgan James Publishing

ISBN: 9781614482376

Category: Business & Economics

Page: 321

View: 154

49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.
Categories: Business & Economics

Consultants and Consulting Organizations Directory

Consultants and Consulting Organizations Directory

Managers ; Sales and Marketing Action Plans . Simple & Effective Strategic
Planning ; The One Day Officers / Key Personnel : William H . Blades , Presi
Strategic Plan ; The One Day Marketing Plan ; Funda 8404 • Winograd Company
Inc . dent ...

Author:

Publisher:

ISBN: UCLA:L0099739286

Category: Business consultants

Page:

View: 217

Indexes are arranged by geographic area, activities, personal name, and consulting firm name.
Categories: Business consultants

Metallica This Monster Lives

Metallica  This Monster Lives

Marketing plans were hashed out, including plans for a “St. Anger Day parade. ...
One day in late March, we pulled up at HQ for one of the press days we later
used to begin the film, got out of our van, and were confronted by eight other film
 ...

Author: Joe Berlinger

Publisher: St. Martin's Press

ISBN: 9781466866966

Category: Music

Page: 336

View: 470

Metallica is one of the most successful hard-rock bands of all time, having sold more than ninety million albums worldwide. Receiving unique, unfettered access, acclaimed filmmakers Joe Berlinger and Bruce Sinofsky followed Metallica over two and a half years as they faced monumental personal and professional challenges that threatened to destroy the bands just as they returned to the studio to record their first album in four years. While the documentary itself provides an insider's view of Metallica, the two and a half years of production (and more than 1,600 hours of footage) garnered far more than can be expressed in a two-hour film. Berlinger's book about the experience reveals the stories behind the film, capturing the energy, uncertainty, and ultimate triumph of both the filming and Metallica's bid for survival. It weaves the on-screen stories together with what happened off-screen, offering intimate details of the band's struggle amidst personnel changes, addiction, and controversy. In part because Berlinger was one of the only witnesses to the intensive group-therapy sessions and numerous band meetings, his account of his experience filming the band is the most honest and deeply probing book about Metallica - or any rock band - ever written. This is the book both Metallica and film fans have dreamed of - a stark and honest look at one of rock's most important bands through the eyes of the most provocative documentary filmmakers working today.
Categories: Music

The Ultimate Guide to Strategic Marketing Real World Methods for Developing Successful Long term Marketing Plans

The Ultimate Guide to Strategic Marketing  Real World Methods for Developing Successful  Long term Marketing Plans

Strategic planning can be short term (one to three years) or long term (three to
seven years). Tactical plans to achieve marketing strategies are usually set for
less than one year and are considered to be the day-to-day marketing activities.

Author: Robert Hamper

Publisher: McGraw Hill Professional

ISBN: 9780071809108

Category: Business & Economics

Page: 320

View: 303

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Categories: Business & Economics