Introduction to Travel and Tourism Marketing

Introduction to Travel and Tourism Marketing

This is what TQM or total quality management is all about . The goal is to have everyone in the enterprise committed to quality in everything that is done . Panasonic's slogan ' The quest for zero defect ' is an excellent example of ...

Author: J. Alf Bennett

Publisher: Juta and Company Ltd

ISBN: 0702156361

Category: Tourism

Page: 252

View: 592

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Categories: Tourism

Marketing in Travel and Tourism

Marketing in Travel and Tourism

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry.

Author: Victor T.C. Middleton

Publisher: Routledge

ISBN: 9781136379802

Category: Business & Economics

Page: 512

View: 485

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Categories: Business & Economics

Tourism and Travel Industry

Tourism and Travel Industry

A definitive and thorough treatment of the legal aspects of running a travel agency by a leading travel industry attorney . Discusses the legal concepts of the agencyprincipal relationship , contracts , insurance , wage and hour laws ...

Author: K. K. Sharma

Publisher: Sarup & Sons

ISBN: 8176251062

Category: Tourism

Page: 242

View: 769

Categories: Tourism

Destination Marketing

Destination Marketing

Opportunities include trade exhibitions, special interest travel trade exhibitions, tourism exchanges and trade education seminars. REVIEW QUESTIONS 1. ... Journal of Destination Marketing & Management 3(4): 193–197.

Author: Steven Pike

Publisher: Routledge

ISBN: 9781317430926

Category: Business & Economics

Page: 366

View: 128

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Categories: Business & Economics

Tourism Transport and Travel Management

Tourism  Transport and Travel Management

In most package tours, there will be an escort, tour manager, tour director or guide who will accompany the tour ... destination management organizations and other tourism marketing agencies save a share of marketing expenditure.

Author: M.R. Dileep

Publisher: Routledge

ISBN: 9781351365659

Category: Business & Economics

Page: 470

View: 199

The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism. The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding. Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Categories: Business & Economics

Strategic Perspectives in Destination Marketing

Strategic Perspectives in Destination Marketing

His research areas include destination marketing, destination branding, tourist behavior, and hospitality marketing. ... He is also a lecturer in Tourism and Travel Management at Mzuzu University in the Faculty of Tourism, ...

Author: Camilleri, Mark Anthony

Publisher: IGI Global

ISBN: 9781522558361

Category: Business & Economics

Page: 411

View: 370

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Categories: Business & Economics

Tourism Marketing for Small Businesses

Tourism Marketing for Small Businesses

3. How could a small group of local tourism businesses work together to improve their access to travel trade intermediaries. ... travel-companies-compare-quotes-government-travel-management/ 14 Tourism Marketing Performance Measurement ...

Author: Steven Pike

Publisher: Goodfellow Publishers Ltd

ISBN: 9781911396369

Category: Business & Economics

Page: 256

View: 599

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Categories: Business & Economics

Tourism Marketing

Tourism Marketing

Explain the roles of traditional travel intermediaries including travel agencies, tour operators, corporate travel management, meeting and incentive travel planners and global distribution systems. 4. Discuss why more consumers are ...

Author: Alastair M. Morrison

Publisher: Routledge

ISBN: 9781317929659

Category: Business & Economics

Page: 784

View: 487

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Categories: Business & Economics

Tourism Marketing

Tourism Marketing

Some of these are: Front desk clerk/receptionist Events manager Hotel or resort manager Housekeeper Tour operator Tourism marketing manager Travel agency manager Tourist Information Centre manager Accountant or sales manager Guest relations ...

Author: PRABHU TL

Publisher: NestFame Creations Pvt Ltd.

ISBN:

Category: Business & Economics

Page: 168

View: 729

The tourism industry is rapidly growing and jobs in tourism management are becoming highly sought after. Working in this sector will offer a huge range of interesting roles, such as meeting new people and the opportunity to travel. If you have a passion for all things travel related and you are a people person, then this type of profession will be ideal for you. Tourism management refers to everything that is related to the hospitality and travel industries. It offers extensive training opportunities for management positions in the travel, accommodations, and food industry. Tourism management can also include working in associations or agencies that are directly involved with tourism services. A bachelor’s degree in tourism management is a precondition for acquiring in-depth practical and theoretical knowledge in the field of administration and business management. The foundation course will also cover the basic principles of legal, economic, marketing, accounting, and finance as well as management in tourism, hotel management and hospitality management. Apart from the necessary qualifications, you must also set yourself apart from other candidates since tourism management is a fiercely competitive industry to work in. Even if you don’t have the formal qualifications to work in this sector, you can still work your way up to the managerial position after gaining experience. You can also work in an entry-level job in the travel and tourism industry and study tourism management on a part-time basis in order to get qualified and earn a higher salary. As a qualified tourism manager, you can work in a variety of jobs that are related to the tourist industry. Some of these are: Front desk clerk/receptionist Events manager Hotel or resort manager Housekeeper Tour operator Tourism marketing manager Travel agency manager Tourist Information Centre manager Accountant or sales manager Guest relations manager The duties associated with a tourism management job vary greatly from one business to another. In general, the main responsibilities are focuses on: Monitoring accounts and managing budgets Overseeing the day-to-day functions of businesses Managing staff Interviewing and training new staff Promoting tourism Ensuring customer satisfaction Maximising business revenue Taking part in financial planning Dealing with customer complaints or queries Marketing the business for the purpose of attracting tourists Keeping up-to-date with the emerging industry trends through attending seminars or doing online research Seeking ways to improve the company’s tourism-related activities The importance of tourism for every country in the world arises from the various benefits it offers to the host country. After all, tourism contributes to the country’s economic growth and development by bringing valuable benefits to the locals as well as to businesses.
Categories: Business & Economics

Hospitality Travel and Tourism Concepts Methodologies Tools and Applications

Hospitality  Travel  and Tourism  Concepts  Methodologies  Tools  and Applications

Concepts, Methodologies, Tools, and Applications Management Association, Information Resources ... A case study of social media marketing by travel agency: The salience of social media marketing in the tourism industry.

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466665446

Category: Business & Economics

Page: 1600

View: 649

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Categories: Business & Economics